{"id":18175,"date":"2016-10-23T20:21:54","date_gmt":"2016-10-23T18:21:54","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=18175"},"modified":"2024-01-05T15:27:46","modified_gmt":"2024-01-05T14:27:46","slug":"il-ritorno-di-praktiker","status":"publish","type":"post","link":"https:\/\/ten.giudansky.net\/new\/international-news\/il-ritorno-di-praktiker\/","title":{"rendered":"Il ritorno di Praktiker"},"content":{"rendered":"\n<p>Molti ricorderanno l&#8217;impatto che la<strong> debacle di Praktiker<\/strong> provoc\u00f2 sul mercato tedesco, con l&#8217;inevitabile uscita dal mercato di una delle insegne pi\u00f9&nbsp;significative del mercato brico tedesco, che si trascin\u00f2 dietro anche l&#8217;insegna Max Barh.<\/p>\n\n\n\n<p>Ora, con il claim&nbsp;&#8220;We are back&#8221;, il&nbsp;marchio Praktiker <strong>sta per tornare<a href=\"https:\/\/diyandgarden.com\/international-news\/innovation-store-i-primi-risultati\/\">&nbsp;<\/a><\/strong><a href=\"https:\/\/diyandgarden.com\/international-news\/innovation-store-i-primi-risultati\/\">sul mercato tedesco<\/a>, ma non come un operatore di negozio di bricolage fisico, bens\u00ec&nbsp;come un sito di comparazione prezzi e una piattaforma di community. Lo shop on line dovrebbe essere attivo entro al fine dell&#8217;anno con <strong>l&#8217;url&nbsp;www.praktiker.de<\/strong>. Il campo di applicazione del nuovo negozio on-line &#8220;superer\u00e0 significativamente i <a title=\"Notizie sui negozi Brico e Garden\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/negozi\/\">negozi<\/a> tradizionali diy&#8221;, hanno dichiarato gli operatori. Non solo prodotti, ma consigli, <a title=\"Sezione video mercato Bricolage e Garden\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/video\/\">video<\/a> e informazioni.<\/p>\n\n\n\n<p>Il sito attualmente in linea dall&#8217;inizio di ottobre, <strong>con lo slogan &#8220;Siamo tornati&#8221;<\/strong>, presenta, al momento, la disponibilit\u00e0 di 60.000 prodotti segnalati, comparati mediante 6 000 opzioni filtro e pronti per&nbsp;essere&nbsp;ordinati presso i negozi online come Amazon.de, Hagebau.de o Hellweg.de.<\/p>\n\n\n\n<p>Oltre al confronto dei prezzi, il sito intende offrire istruzioni per fare bricolage. A questo si aggiunge il programma di realizzare&nbsp;una sorta di &#8220;reality&#8221; con cadenza mensile, in cui la comunit\u00e0 pu\u00f2 votare, mediante sondaggi online, i progetti che <strong>&#8220;Ivo, il tuttofare Praktiker&#8221;<\/strong> andr\u00e0 a realizzare.<\/p>\n\n\n\n<p>Il sito \u00e8 gestito da <strong>Christoph Kilz e Dirk Oschmann<\/strong>, che hanno si sono assicurati i diritti del marchio. Entrambi sono esperti nella costruzione di piattaforme online.<\/p>\n\n\n\n<p>Ricordiamo che la catena tedesca fai da te Praktiker \u00e8 <strong>fallita nel 2013<\/strong>. Era la terza insegna del Paese con oltre 250 negozi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Praktiker brand back on the German market<\/h2>\n\n\n\n<p>The Praktiker <strong>brand is back on the German market<\/strong>, not as a DIY store operator but as a price comparison website and community platform in the first instance. However, an online shop is expected to be launched before the end of the year at www.praktiker.de. The scope of the <strong>new online shop<\/strong> &#8220;will significantly surpass that of conventional DIY stores,&#8221; say the operators.<\/p>\n\n\n\n<p>The current website went live <strong>at the start of October<\/strong> with the slogan &#8220;We&#8217;re back&#8221;. <strong>60 000 products<\/strong> are reported to be listed at the moment, which can be compared by means of 6 000 filter options and can then be ordered from online shops such as&nbsp;Amazon.de, Hagebau.de or Hellweg.de.<\/p>\n\n\n\n<p>In addition to price comparisons, the website intends to offer <strong>free DIY instructions<\/strong>. A type of monthly reality DIY show is also being developed, in which a community can vote in online surveys on which projects are to be carried out by &#8220;Ivo, the Praktiker handyman&#8221;.<\/p>\n\n\n\n<p>The site is operated by <strong>Christoph Kilz and Dirk Oschmann<\/strong>, who have secured the brand rights. Both are experienced in the construction of online platforms. The German DIY chain Praktiker went bankrupt in 2013.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2016\/10\/Dirk_Oschmann_Christoph_Kilz1.jpg\"><img data-dominant-color=\"51654a\" data-has-transparency=\"false\" style=\"--dominant-color: #51654a;\" decoding=\"async\" width=\"269\" height=\"180\" data-attachment-id=\"18182\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/international-news\/il-ritorno-di-praktiker\/attachment\/dirk_oschmann_christoph_kilz1\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/10\/Dirk_Oschmann_Christoph_Kilz1.webp\" data-orig-size=\"1000,668\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;Bertram Plischke&quot;,&quot;camera&quot;:&quot;NIKON D750&quot;,&quot;caption&quot;:&quot;Foto: \\u00a9 Praktiker\\\/Bertram Plischke\\nDieses Foto darf honorarfrei f\\u00fcr redaktionelle Zwecke nur im Zusammenhang mit Praktiker.de verwendet werden. Sp\\u00e4tere Ver\\u00f6ffentlichungen sind nur nach R\\u00fccksprache und ausdr\\u00fccklicher Genehmigung von Praktiker.de m\\u00f6glich. Kontakt: 0341 - 39376823&quot;,&quot;created_timestamp&quot;:&quot;1469205458&quot;,&quot;copyright&quot;:&quot;Foto: \\u00a9 Praktiker\\\/Bertram Plischke\\nDieses Foto darf honorarfrei f\\u00fcr redaktionelle Zwecke nur im Zusammenhang mit Praktiker.de verwendet werden. Sp\\u00e4tere Ver\\u00f6ffentlichungen sind nur nach R\\u00fccksprache und ausdr\\u00fccklicher Genehmigung von Praktiker.de m\\u00f6glich. Kontakt: 0341 - 39376823&quot;,&quot;focal_length&quot;:&quot;130&quot;,&quot;iso&quot;:&quot;450&quot;,&quot;shutter_speed&quot;:&quot;0.001&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;I fondatori Dirk Oschmann e Christoph Kilz; Foto: \u00a9 Praktiker\/Bertram Plischke&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/10\/Dirk_Oschmann_Christoph_Kilz1-800x534.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/10\/Dirk_Oschmann_Christoph_Kilz1-269x180.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 269px) 100vw, 269px\" data-id=\"18182\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2016\/10\/Dirk_Oschmann_Christoph_Kilz1-269x180.jpg\" alt=\"\" class=\"wp-image-18182 not-transparent\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/10\/Dirk_Oschmann_Christoph_Kilz1-269x180.jpg 269w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/10\/Dirk_Oschmann_Christoph_Kilz1-600x401.webp 600w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/10\/Dirk_Oschmann_Christoph_Kilz1-800x534.jpg 800w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/10\/Dirk_Oschmann_Christoph_Kilz1.webp 1000w\" \/><\/a><figcaption class=\"wp-element-caption\">I fondatori Dirk Oschmann e Christoph Kilz; Foto: \u00a9 Praktiker\/Bertram Plischke<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2016\/10\/praktiker-1.jpeg\"><img data-dominant-color=\"a3bbc4\" data-has-transparency=\"false\" style=\"--dominant-color: #a3bbc4;\" decoding=\"async\" width=\"360\" height=\"180\" data-attachment-id=\"18183\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/international-news\/il-ritorno-di-praktiker\/attachment\/praktiker-2\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/10\/praktiker-1.webp\" data-orig-size=\"800,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"praktiker\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Ivo der Praktiker&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/10\/praktiker-1-800x400.jpeg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/10\/praktiker-1-360x180.jpeg\" loading=\"lazy\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" data-id=\"18183\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2016\/10\/praktiker-1-360x180.jpeg\" alt=\"\" class=\"wp-image-18183 not-transparent\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/10\/praktiker-1-360x180.jpeg 360w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/10\/praktiker-1-600x300.webp 600w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/10\/praktiker-1.webp 800w\" \/><\/a><figcaption class=\"wp-element-caption\">Ivo der Praktiker<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Molti ricorderanno l&#8217;impatto che la debacle di Praktiker provoc\u00f2 sul mercato tedesco, con l&#8217;inevitabile uscita dal mercato di una delle insegne pi\u00f9 significative del mercato brico tedesco, che si trascin\u00f2 dietro anche l&#8217;insegna Max Barh. Era la terza insegna del Paese con oltre 250 negozi.<\/p>\n","protected":false},"author":13,"featured_media":18181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[632],"tags":[448,568,845],"posizione":[],"class_list":["post-18175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international-news","tag-germania","tag-mercato-bricolage","tag-praktiker"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/10\/praktiker.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":54148,"url":"https:\/\/ten.giudansky.net\/new\/international-news\/praktiker-in-grecia-apre-a-nuovi-assortimenti\/","url_meta":{"origin":18175,"position":0},"title":"Praktiker, in Grecia apre a nuovi assortimenti","author":"Ivano Garavaglia \u2013 Head of Retail GfK Italia","date":"22 Giugno 2022","format":false,"excerpt":"Una delle due principali catene del Fai Da Te presenti in Grecia \u00e8 la tedesca Praktiker. Presente ormai da anni in questo paese, oggi conta 16 store di grandi superfici. La visita.","rel":"","context":"In &quot;Estero&quot;","block_context":{"text":"Estero","link":"https:\/\/ten.giudansky.net\/new\/international-news\/"},"img":{"alt_text":"Praktiker ad Atene","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/praktiker-grecia-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/praktiker-grecia-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/praktiker-grecia-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/praktiker-grecia-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":61043,"url":"https:\/\/ten.giudansky.net\/new\/international-news\/praktiker-hellas-entra-in-edra-ghin\/","url_meta":{"origin":18175,"position":1},"title":"Praktiker Hellas entra in EDRA\/GHIN","author":"Redazione","date":"18 Maggio 2023","format":false,"excerpt":"L'European DIY Retail Association (EDRA) e il Global Home Improvement Network (GHIN) hanno comunicato che Praktiker Grecia entra a far parte delle associazioni.","rel":"","context":"In &quot;Estero&quot;","block_context":{"text":"Estero","link":"https:\/\/ten.giudansky.net\/new\/international-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/05\/prktiker-hellas.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/05\/prktiker-hellas.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/05\/prktiker-hellas.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/05\/prktiker-hellas.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":25113,"url":"https:\/\/ten.giudansky.net\/new\/international-news\/kingfisher-riorganizzazione-in-romania-verso-uninsegna-unica\/","url_meta":{"origin":18175,"position":2},"title":"Kingfisher, riorganizzazione in Romania. Verso un&#8217;insegna unica?","author":"diyinternational.com","date":"19 Febbraio 2018","format":false,"excerpt":"Il gruppo britannico Kingfisher ha annunciato un piano di integrazione e consolidamento per le sue attivit\u00e0 in Romania. Il piano prevede la chiusura di tre negozi Praktiker, in sovrapposizione con i punti vendita a insegna Brico D\u00e9p\u00f4t.","rel":"","context":"In &quot;Estero&quot;","block_context":{"text":"Estero","link":"https:\/\/ten.giudansky.net\/new\/international-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/02\/kingfisher-romania-apertura.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/02\/kingfisher-romania-apertura.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/02\/kingfisher-romania-apertura.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/02\/kingfisher-romania-apertura.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":54750,"url":"https:\/\/ten.giudansky.net\/new\/international-news\/obi-attiva-il-servizio-a-domicilio-su-richiesta\/","url_meta":{"origin":18175,"position":3},"title":"OBI attiva il servizio a domicilio su richiesta","author":"diyinternational.com","date":"13 Luglio 2022","format":false,"excerpt":"Insieme alla start-up Bringoo, il leader tedesco del mercato del bricolage Obi sta introducendo la consegna on-demand. Il servizio sar\u00e0 attivato ad Amburgo.","rel":"","context":"In &quot;Estero&quot;","block_context":{"text":"Estero","link":"https:\/\/ten.giudansky.net\/new\/international-news\/"},"img":{"alt_text":"OBI e Bringoo","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/07\/obi-bringoo-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/07\/obi-bringoo-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/07\/obi-bringoo-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/07\/obi-bringoo-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":24900,"url":"https:\/\/ten.giudansky.net\/new\/distribuzione\/panorama-indaga-il-miglior-servizio-al-cliente-anche-nel-bricolage\/","url_meta":{"origin":18175,"position":4},"title":"Panorama indaga il miglior servizio al cliente (anche nel bricolage)","author":"Giulia Arrigoni","date":"2 Febbraio 2018","format":false,"excerpt":"Un'indagine sulla qualit\u00e0 del servizio al cliente. Questa la ricerca realizzata da Statista, multinazionale tedesca\u00a0leader mondiale dei dati di mercato online con 7,5 milioni di visite mensili sul sito internet, per il periodico Panorama.","rel":"","context":"In &quot;Distribuzione&quot;","block_context":{"text":"Distribuzione","link":"https:\/\/ten.giudansky.net\/new\/distribuzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/02\/ricerca-panorama-apertura.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/02\/ricerca-panorama-apertura.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/02\/ricerca-panorama-apertura.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/02\/ricerca-panorama-apertura.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":63052,"url":"https:\/\/ten.giudansky.net\/new\/distribuzione\/parkside-lo-shop-on-line-la-gamma-e-i-tutorial\/","url_meta":{"origin":18175,"position":5},"title":"Parkside, lo shop on line, la gamma e i tutorial","author":"Giulia Arrigoni","date":"13 Settembre 2023","format":false,"excerpt":"La linea a marchio Parkside non \u00e8 una novit\u00e0 per gli operatori del settore. Del tutto nuovo, invece, \u00e8 l'importante slancio - e gli investimenti - che la multinazionale tedesca sta riservando ai prodotti brico e garden.","rel":"","context":"In &quot;Distribuzione&quot;","block_context":{"text":"Distribuzione","link":"https:\/\/ten.giudansky.net\/new\/distribuzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/09\/parkside-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/09\/parkside-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/09\/parkside-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/09\/parkside-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts\/18175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/comments?post=18175"}],"version-history":[{"count":10,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts\/18175\/revisions"}],"predecessor-version":[{"id":69249,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts\/18175\/revisions\/69249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/media\/18181"}],"wp:attachment":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/media?parent=18175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/categories?post=18175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/tags?post=18175"},{"taxonomy":"posizione","embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posizione?post=18175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}