{"id":21217,"date":"2017-05-11T16:20:38","date_gmt":"2017-05-11T14:20:38","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=21217"},"modified":"2023-12-26T15:46:30","modified_gmt":"2023-12-26T14:46:30","slug":"arriva-obi-next-e-alemagna-lascia","status":"publish","type":"post","link":"https:\/\/ten.giudansky.net\/new\/instant-news\/arriva-obi-next-e-alemagna-lascia\/","title":{"rendered":"Arriva Obi Next e Alemagna lascia"},"content":{"rendered":"\n<p class=\"has-text-align-right\"><a href=\"https:\/\/www.diyinternational.com\/\">ww.diyinternational.com<\/a><\/p>\n\n\n\n<p><a title=\"Notizie sul gruppo Obi Italia\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/obi-italia\/\">OBI<\/a>, l&#8217;insegna leader della <a title=\"Il DIY and Garden in Germania\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/germania\/\">Germania<\/a> e la terza in Europa <strong>cambia strategia con <a href=\"https:\/\/diyandgarden.com\/distribuzione\/action-offerta-ampia-prezzi-bassi-e-leffetto-sorpresa\/\" target=\"_blank\" rel=\"noopener\" title=\"\">effetto<\/a> immediato<\/strong>.\u00a0l&#8217;obiettivo principale \u00e8 &#8220;fare un grande salto e trasformare Obi in un grande player dell&#8217;home improvement customer-centrico e crosscanale&#8221; come annunciato nella conferenza stampa odierna.<\/p>\n\n\n\n<p>Per lo sviluppo e la sperimentazione della nuova strategia \u00e8 stata creata una nuova realt\u00e0 dal nome <strong>&#8220;Obi Next&#8221;<\/strong>, la cui sede sar\u00e0 in un campus a <strong>Colonia<\/strong>.<\/p>\n\n\n\n<p>Il primo mercato nazionale dove il nuovo modello di business sar\u00e0 <strong>sperimentato e implementato sar\u00e0 l&#8217;Austria<\/strong>. Naturalmente, se di successo, il modello verr\u00e0 implementato in tutti i paesi dove opera Obi. A guidare la nuova creatura sar\u00e0&nbsp;<strong>Sebastian Gundel<\/strong>, nominato amministratore delegato.<\/p>\n\n\n\n<p>Come parte della riorganizzazione, il membro del board <strong>Paolo Alemagna<\/strong> lascia l&#8217;azienda, dove \u00e8 entrato nel 1994.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cObi next\u201d coming, Alemagna going<\/h2>\n\n\n\n<p>Obi, the market leader in Germany and number three DIY store group in Europe, is adopting a new corporate strategy with immediate effect. The aim is &#8220;to make a big leap in transforming Obi <strong>into the leading customer-centric Xchannel<\/strong> home improvement player,&#8221; according to a company press release today. As part of the reorientation, board member <strong>Paolo Alemagna is leaving<\/strong> the company.<\/p>\n\n\n\n<p>For developing and trialling the new offering, a new unit with the name &#8220;<strong>Obi next<\/strong>&#8221; is being created, which will be located on a campus in Cologne. The first national market in which the new business model will be <strong>implemented and trialled is Austria<\/strong>. As soon as the elements developed prove successful, they are to be introduced throughout the company. Heading the &#8220;Obi next&#8221; unit in Cologne as well as the entire Austrian operation of the DIY store operator will be <strong>Sebastian Gundel<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ww.diyinternational.com OBI, l&#8217;insegna leader della Germania e la terza in Europa cambia strategia con effetto immediato.\u00a0l&#8217;obiettivo principale \u00e8 &#8220;fare un grande salto e trasformare Obi in un grande player dell&#8217;home improvement customer-centrico e crosscanale&#8221; come annunciato nella conferenza stampa odierna. Per lo sviluppo e la sperimentazione della nuova strategia \u00e8 stata creata una nuova realt\u00e0 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21218,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[387],"tags":[],"posizione":[],"class_list":["post-21217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instant-news"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2017\/05\/obi-next.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":48858,"url":"https:\/\/ten.giudansky.net\/new\/international-news\/dopo-next-ora-obi-e-squared\/","url_meta":{"origin":21217,"position":0},"title":"Dopo &#8220;Next&#8221; ora Obi \u00e8 &#8220;Squared&#8221;","author":"diy - Daehne Verlag","date":"5 Dicembre 2021","format":false,"excerpt":"Possiamo definirla una \"costola\" del progetto Next dell'insegna tedesca, ma con un ulteriore spinta verso l'innovazione. La nuova divisione nasce con lo scopo di \"pensare oltre i confini del negozio di bricolage\".","rel":"","context":"In &quot;Estero&quot;","block_context":{"text":"Estero","link":"https:\/\/ten.giudansky.net\/new\/international-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/12\/obi-squared.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/12\/obi-squared.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/12\/obi-squared.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/12\/obi-squared.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":27115,"url":"https:\/\/ten.giudansky.net\/new\/comunicazione\/un-cuore-grande-come-una-casa-obi-e-fondazione-bambino-gesu\/","url_meta":{"origin":21217,"position":1},"title":"\u201cUn cuore grande come una casa\u201d. OBI e Fondazione Bambino Ges\u00f9","author":"Giulia Arrigoni","date":"13 Maggio 2018","format":false,"excerpt":"OBI lancia la nuova iniziativa di solidariet\u00e0 e partnership con la Fondazione Bambino Ges\u00f9, a sostegno del progetto I4children, dedicato all\u2019accoglienza delle famiglie dei piccoli pazienti ricoverati presso l\u2019Ospedale pediatrico Bambino Ges\u00f9.","rel":"","context":"In &quot;Comunicazione&quot;","block_context":{"text":"Comunicazione","link":"https:\/\/ten.giudansky.net\/new\/comunicazione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/05\/obi-e-bambin-gesu.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/05\/obi-e-bambin-gesu.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/05\/obi-e-bambin-gesu.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/05\/obi-e-bambin-gesu.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":40281,"url":"https:\/\/ten.giudansky.net\/new\/international-news\/obi-ag-il-consiglio-passa-da-2-a-7-membri\/","url_meta":{"origin":21217,"position":2},"title":"Obi AG, il Consiglio passa da 2 a 7 membri","author":"diy - Daehne Verlag","date":"4 Settembre 2020","format":false,"excerpt":"In Obi sede centrale, la direzione generale \u00e8 stata massicciamente ampliata in termini di personale. Sono stati aggiunti cinque nuovi membri. Questa decisione \u00e8 un indicatore per la successione di Sergio Giroldi?","rel":"","context":"In &quot;Estero&quot;","block_context":{"text":"Estero","link":"https:\/\/ten.giudansky.net\/new\/international-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/09\/sede-obi-ag.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/09\/sede-obi-ag.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/09\/sede-obi-ag.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/09\/sede-obi-ag.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":34572,"url":"https:\/\/ten.giudansky.net\/new\/comunicazione\/obi-parte-la-campagna-make-your-bathroom-your-bathroom\/","url_meta":{"origin":21217,"position":3},"title":"OBI, parte la campagna &#8220;Make your bathroom YOUR bathroom&#8221;","author":"diyinternational.com","date":"9 Agosto 2019","format":false,"excerpt":"Obi ha lanciato la sua campagna planner per il bagno. Il lancio in Germania e Austria segue il motto \"Rendi il tuo bagno IL TUO bagno\". Spot televisivi, out-of-home, stampa, digitale e social media.","rel":"","context":"In &quot;Comunicazione&quot;","block_context":{"text":"Comunicazione","link":"https:\/\/ten.giudansky.net\/new\/comunicazione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obi-badplanner-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obi-badplanner-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obi-badplanner-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obi-badplanner-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":77818,"url":"https:\/\/ten.giudansky.net\/new\/international-news\/obi-group-urszula-nartowska-promossa-alle-risorse-umane\/","url_meta":{"origin":21217,"position":4},"title":"OBI Group, Urszula Nartowska promossa alle risorse umane","author":"Redazione","date":"8 Novembre 2024","format":false,"excerpt":"Il 1\u00b0 gennaio 2025 Urszula Nartowska sar\u00e0 nominata membro del Consiglio di Amministrazione di OBI Group Holding SE & Co. KGaA e assumer\u00e0 la carica di Chief People & Organisational Development Officer.","rel":"","context":"In &quot;Estero&quot;","block_context":{"text":"Estero","link":"https:\/\/ten.giudansky.net\/new\/international-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/11\/Urszula_Nartowska_OBI-A-jpg.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/11\/Urszula_Nartowska_OBI-A-jpg.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/11\/Urszula_Nartowska_OBI-A-jpg.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/11\/Urszula_Nartowska_OBI-A-jpg.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":50746,"url":"https:\/\/ten.giudansky.net\/new\/international-news\/obi-machbar-un-nuovo-concept-store-urbano-le-foto\/","url_meta":{"origin":21217,"position":5},"title":"OBI MachBar, un nuovo concept store urbano. Le foto","author":"Giulia Arrigoni","date":"9 Marzo 2022","format":false,"excerpt":"Lo scorso 5 marzo l'insegna ha aperto OBI MachBar in Breite Stra\u00dfe a Colonia. OBI si rivolge a un gruppo target urbano e giovane e lo invita a essere creativo.","rel":"","context":"In &quot;Estero&quot;","block_context":{"text":"Estero","link":"https:\/\/ten.giudansky.net\/new\/international-news\/"},"img":{"alt_text":"OBI MachBar in Breite Stra\u00dfe a Colonia","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/03\/MachBarOpening_A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/03\/MachBarOpening_A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/03\/MachBarOpening_A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/03\/MachBarOpening_A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts\/21217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/comments?post=21217"}],"version-history":[{"count":4,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts\/21217\/revisions"}],"predecessor-version":[{"id":68688,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts\/21217\/revisions\/68688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/media\/21218"}],"wp:attachment":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/media?parent=21217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/categories?post=21217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/tags?post=21217"},{"taxonomy":"posizione","embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posizione?post=21217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}