{"id":29086,"date":"2018-10-10T09:52:54","date_gmt":"2018-10-10T07:52:54","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=29086"},"modified":"2023-11-21T11:30:51","modified_gmt":"2023-11-21T10:30:51","slug":"de-balkonie-al-ki-best-e-open-inn","status":"publish","type":"post","link":"https:\/\/ten.giudansky.net\/new\/distribuzione\/de-balkonie-al-ki-best-e-open-inn\/","title":{"rendered":"De Balkonie al Ki-Best e Open-Inn"},"content":{"rendered":"\n<p>Una risposta smart a <strong>target urbani sensibili alla natura e al giardinaggio<\/strong>: &#8220;tutto per il tuo balcone&#8221;, da una selezione di prodotti a servizi mirati.<\/p>\n\n\n\n<p>In <strong>Olanda<\/strong> c\u2019\u00e8 un numero crescente di cittadini urbani molto attenti alla natura, che vivono senza auto, spostandosi in bicicletta e cercano di crearsi anche un piccolo spazio dedicato al verde in <a title=\"Notizie sul settore casa del DIY and Garden\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/casa\/\">casa<\/a>. <strong>La maggior parte non vive in abitazioni con giardino<\/strong> e quindi i balconi sono gli spazi da poter dedicare al \u2018mini-giardinaggio\u2019. Tipicamente la maggior parte dei garden center olandesi si trova fuori dal centro citt\u00e0: intuendo il potenziale di questa nicchia, De Balkonie ha lanciato un format<strong>&nbsp;in \u2018tutto per il tuo balcone\u2019, <\/strong>con due punti vendita ad <strong>Amsterdam.<\/strong><\/p>\n\n\n\n<p>Il negozio vende <strong>un assortimento selezionato di piante e accessori<\/strong> adatti ai balconi cittadini: sono presenti molti prodotti innovativi e lifestyle, come ad esempio vasi, cuscini e portacandele particolari. De Balkonie cerca di rispondere alle esigenze dei clienti di <strong>ottimizzare i piccoli spazi<\/strong> e anche la loro mancanza di tempo cercando di semplificare tutte le attivit\u00e0 di giardinaggio.<\/p>\n\n\n\n<p>Oltre a selezionare un assortimento molto mirato, De Balkonie <strong>guida i clienti con un approccio consulenziale e organizza corsi ed eventi<\/strong> per insegnare a curare il proprio verde in modo ottimale. L\u2019approccio \u00e8 multicanale, con <strong>l\u2019utilizzo di blog e social media<\/strong> per consentire una relazione costante e rispondere ai dubbi e alle domande dei clienti. Il sito inoltre propone link a siti web di partner consulenti specializzati in interior design, ambiente, ecc.<\/p>\n\n\n\n<p>Di De Balkonie si parler\u00e0 al <strong>prossimo&nbsp;convegno Ki-Best e Open-Inn 2018 previsto il prossimo&nbsp;17 ottobre<\/strong> a <a title=\"Notizie sul mercato DIY a Milano\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/milano\/\">Milano<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Programma del Convegno<\/h2>\n\n\n\n<p><strong>Armando Garosci<\/strong>, di&nbsp;<strong>Largo Consumo<\/strong><br>\nIntroduzione e moderazione<br>\n<strong>Fabrizio Valente<\/strong>, founder e ad&nbsp;<strong>Kiki Lab<br>\n<\/strong>Retail tour virtuale: <a title=\"Idee, trend e moda nel DIY, fai-da-te e giardinaggio\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tendenze\/\">Tendenze<\/a> emergenti e aree Retail innovative visitate nell\u2019ultimo anno a Londra, Lisbona, Madrid, Copenhagen, San Paolo, New York<\/p>\n\n\n\n<p><strong>Retail Observa<sup>\u00ae&nbsp;<\/sup>Flash News<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Testimonianze aziendali<\/h3>\n\n\n\n<p><strong>Alessia De Col<\/strong>, Logistica e Supply Chain Manager&nbsp;<strong>Amazon<br>\n<\/strong><strong>Giangiacomo Ibba<\/strong>, Presidente&nbsp;<strong>Leader Price &#8211; Crai<br>\n<\/strong><strong>Marco Farnetani<\/strong>, Retail and Omnichannel Dir.&nbsp;<strong>Bata Group<br>\n<\/strong><strong>Paolo Denti<\/strong>, AD&nbsp;<strong>Thun<\/strong><br>\n<strong>Sergio Gallorini<\/strong>, Direttore Commerciale&nbsp;<strong>GESAC &#8211; Aeroporto di Napoli<br>\n<\/strong><strong>Nicolas Costa, <\/strong>Retail Manager<strong>&nbsp;Juventus<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Testimonianze partner<\/h3>\n\n\n\n<p><strong>Luciano Roznik,&nbsp;<\/strong>Founder e Direttore Creativo&nbsp;<strong>AllWays<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Premiazioni Open-Inn Retail Award<\/h3>\n\n\n\n<p>Presentazione di finalisti e vincitori, incluse le start-up pi\u00f9 innovative<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Per partecipare:<\/h3>\n\n\n\n<p>Quota di iscrizione: 2.000\u20ac +iva<\/p>\n\n\n\n<p>Retailer, Real Estate e IdM: 800\u20ac+Iva<\/p>\n\n\n\n<p><strong>Alcuni inviti disponibili per manager Retail e IdM&nbsp;Lettori di ww.diyandgarden.com<\/strong><\/p>\n\n\n\n<p>Per iscrizioni: <a href=\"mailto:kiki@kikilab.it\">kiki@kikilab.it<\/a> \u2013 030 22 16 81<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/balkonie1.jpg\"><img data-dominant-color=\"7d745a\" data-has-transparency=\"false\" style=\"--dominant-color: #7d745a;\" decoding=\"async\" width=\"180\" height=\"180\" data-attachment-id=\"29090\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/de-balkonie-al-ki-best-e-open-inn\/attachment\/balkonie1\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/balkonie1.webp\" data-orig-size=\"900,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;De Balkonie in Olanda&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/balkonie1-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/balkonie1-180x180.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" data-id=\"29090\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/balkonie1-180x180.jpg\" alt=\"\" class=\"wp-image-29090 not-transparent\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/balkonie1-180x180.jpg 180w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/balkonie1-300x300.jpg 300w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/balkonie1-100x100.webp 100w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/balkonie1-600x600.webp 600w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/balkonie1-800x800.jpg 800w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/balkonie1-350x350.jpg 350w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/balkonie1.webp 900w\" \/><\/a><figcaption class=\"wp-element-caption\">De Balkonie in Olanda<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-2-x.jpg\"><img data-dominant-color=\"a99c85\" data-has-transparency=\"false\" style=\"--dominant-color: #a99c85;\" decoding=\"async\" width=\"270\" height=\"180\" data-attachment-id=\"29091\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/de-balkonie-al-ki-best-e-open-inn\/attachment\/de-balkonie-web-2-x\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-2-x.webp\" data-orig-size=\"900,599\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;De Balkonie in Olanda&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-2-x-800x532.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-2-x-270x180.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 270px) 100vw, 270px\" data-id=\"29091\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-2-x-270x180.jpg\" alt=\"\" class=\"wp-image-29091 not-transparent\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-2-x-270x180.jpg 270w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-2-x-600x399.webp 600w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-2-x-800x532.jpg 800w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-2-x.webp 900w\" \/><\/a><figcaption class=\"wp-element-caption\">De Balkonie in Olanda<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-3.jpg\"><img data-dominant-color=\"645850\" data-has-transparency=\"false\" style=\"--dominant-color: #645850;\" decoding=\"async\" width=\"270\" height=\"180\" data-attachment-id=\"29092\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/de-balkonie-al-ki-best-e-open-inn\/attachment\/de-balkonie-web-3\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-3.webp\" data-orig-size=\"900,601\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;De Balkonie in Olanda&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-3-800x534.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-3-270x180.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 270px) 100vw, 270px\" data-id=\"29092\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-3-270x180.jpg\" alt=\"\" class=\"wp-image-29092 not-transparent\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-3-270x180.jpg 270w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-3-600x401.webp 600w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-3-800x534.jpg 800w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-3.webp 900w\" \/><\/a><figcaption class=\"wp-element-caption\">De Balkonie in Olanda<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-4-x.jpg\"><img data-dominant-color=\"7d705d\" data-has-transparency=\"false\" style=\"--dominant-color: #7d705d;\" decoding=\"async\" width=\"180\" height=\"180\" data-attachment-id=\"29093\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/de-balkonie-al-ki-best-e-open-inn\/attachment\/de-balkonie-web-4-x\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-4-x.webp\" data-orig-size=\"900,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;De Balkonie in Olanda&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-4-x-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-4-x-180x180.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" data-id=\"29093\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-4-x-180x180.jpg\" alt=\"\" class=\"wp-image-29093 not-transparent\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-4-x-180x180.jpg 180w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-4-x-300x300.jpg 300w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-4-x-100x100.webp 100w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-4-x-600x600.webp 600w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-4-x-800x800.jpg 800w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-4-x-350x350.jpg 350w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-4-x.webp 900w\" \/><\/a><figcaption class=\"wp-element-caption\">De Balkonie in Olanda<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-9-x.jpg\"><img data-dominant-color=\"6f685e\" data-has-transparency=\"false\" style=\"--dominant-color: #6f685e;\" decoding=\"async\" width=\"269\" height=\"180\" data-attachment-id=\"29094\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/de-balkonie-al-ki-best-e-open-inn\/attachment\/de-balkonie-web-9-x\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-9-x.webp\" data-orig-size=\"900,602\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;De Balkonie in Olanda&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-9-x-800x535.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-9-x-269x180.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 269px) 100vw, 269px\" data-id=\"29094\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-9-x-269x180.jpg\" alt=\"\" class=\"wp-image-29094 not-transparent\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-9-x-269x180.jpg 269w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-9-x-600x401.webp 600w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-9-x-800x535.jpg 800w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/De-Balkonie-web-9-x.webp 900w\" \/><\/a><figcaption class=\"wp-element-caption\">De Balkonie in Olanda<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Di De Balkonie, un interessante retailer olandese specializzato in piante accessori per balconi, si parler\u00e0 al prossimo\u00a0convegno Ki-Best e Open-Inn 2018 previsto il prossimo\u00a017 ottobre a Milano.<\/p>\n","protected":false},"author":12,"featured_media":29088,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[586,588,46,587,2139],"posizione":[],"class_list":["post-29086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distribuzione","tag-convegno","tag-fabrizio-valente","tag-giardinaggio-2","tag-kiki-lab","tag-olanda"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/10\/balkonie-apertura.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":73460,"url":"https:\/\/ten.giudansky.net\/new\/prodotti\/con-gardena-verde-rigoglioso-su-terrazze-e-balconi\/","url_meta":{"origin":29086,"position":0},"title":"Con Gardena verde rigoglioso su terrazze e balconi","author":"Redazione","date":"25 Maggio 2024","format":false,"excerpt":"Gardena si \u00e8 impegnata a offrire una vasta gamma di prodotti per il giardinaggio urbano, garantendo ai city dweller tutto ci\u00f2 di cui hanno bisogno.","rel":"","context":"In &quot;Vetrina&quot;","block_context":{"text":"Vetrina","link":"https:\/\/ten.giudansky.net\/new\/prodotti\/"},"img":{"alt_text":"GARDENA-set-balcone","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/06\/GARDENA-set-balcone-jpg.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/06\/GARDENA-set-balcone-jpg.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/06\/GARDENA-set-balcone-jpg.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/06\/GARDENA-set-balcone-jpg.webp?resize=700%2C400&ssl=1 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