{"id":33988,"date":"2019-07-03T09:19:11","date_gmt":"2019-07-03T07:19:11","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=33988"},"modified":"2023-10-31T12:18:01","modified_gmt":"2023-10-31T11:18:01","slug":"european-ecommerce-report-2019-un-mercato-in-ottima-salute","status":"publish","type":"post","link":"https:\/\/ten.giudansky.net\/new\/tendenze\/european-ecommerce-report-2019-un-mercato-in-ottima-salute\/","title":{"rendered":"European Ecommerce Report 2019, un mercato in ottima salute"},"content":{"rendered":"\n<p>L\u2019European <a title=\"L&#39;ecommerce del DIY and Garden\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/ecommerce\/\">Ecommerce<\/a> Report 2019\u00a0rivela la costante <a href=\"https:\/\/www.bricoliamo.com\/rotocalco\/notizie\/crescita-a-due-cifre-per-il-franchising-bricocenter-nel-2007\/\" target=\"_blank\" rel=\"noopener\" title=\"\">crescita<\/a> del tasso di penetrazione di internet in Europa. L\u2019indagine, che ha cadenza annuale, ha rilevato che in Europa l\u2019e-commerce B2C, dopo aver raggiunto un giro d\u2019affari di 547 miliardi di euro nel 2018 &#8211; in aumento di quasi il 12% (534 milioni nel 2017) &#8211; <strong>entro la fine del 2019 possa chiudere a 621 miliardi di euro, pari a +14%<\/strong>.<\/p>\n\n\n\n<p>Il report parte facendo <strong>un\u2019analisi della composizione della popolazione nel Vecchio Continente<\/strong>, dove la parte occidentale (Olanda, Belgio, UK, Irlanda, <a title=\"Notizie sul mercato francese DIY and Garden\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/francia\/\">Francia<\/a>, Lussemburgo e <a title=\"Il DIY and Garden in Germania\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/germania\/\">Germania<\/a>) \u00e8 quella con il numero pi\u00f9 alto di cittadini. Il target +65 \u00e8 il pi\u00f9 ampio e nel nord e ovest dell\u2019Europa \u00e8 il secondo gruppo pi\u00f9 numeroso, preceduto dai 25-54enni, a riprova dell\u2019importanza crescente del target anche per ci\u00f2 che riguarda il business e le aziende. <strong>(istogramma 1 e 2)<\/strong><\/p>\n\n\n\n<p><strong>Nell\u2019Europa settentrionale si registra un tasso di penetrazione pi\u00f9 alta<\/strong> (oltre il 93% vs l\u201982,50% del totale europeo) per ci\u00f2 che riguarda la connessione online <strong>(istogramma 3)<\/strong>. Nel 2018 i pi\u00f9 connessi risultano gli islandesi con il 99%, mentre gli ucraini raggiungono soltanto il 64% (<strong>l\u2019Italia \u00e8 al 77%<\/strong>). Per ci\u00f2 che riguarda la spesa online si va dalla Svizzera con l\u201988% all\u2019Ucraina con il 22%, mentre l\u2019Italia si ferma al 47%.<\/p>\n\n\n\n<p>Nel 2018<strong> l\u2019Europa Occidentale spicca per quanto riguarda la percentuale media di chi acquista online con una quota media del 81,4%<\/strong>, seguita da Nord Europa \u2013 Danimarca, Estonia, Finlandia, Islanda, Lituania, Lettonia, Norvegia e Svezia &#8211; (77%), Centro &#8211; Austria, Repubblica Ceca, Ungheria, Polonia e Svizzera &#8211; (66%), Est \u2013 Bulgaria, Russia, Ucraina, Romania, Nord Macedonia e Serbia \u2013 (52%), e Sud \u2013 Croazia, Cipro, Grecia, Italia, Malta, Portogallo, Turchia e <a title=\"Il DIY and Garden in Spagna\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/spagna\/\">Spagna<\/a> \u2013 con la media pi\u00f9 bassa di e-shopper: 47%.<\/p>\n\n\n\n<p>Quest\u2019anno <strong>il report ha indagato su infrastrutture e logistica nei Paesi europei<\/strong> a partire dalla classifica dei 10 Paesi dove \u00e8 pi\u00f9 facile \u201cfare impresa\u201d, con Danimarca, Norvegia e UK ai primi posti, dall\u2019indice della performance relative alla logistica, Germania, Svezia e Belgio sul podio, e sviluppo della e-governance, con UK, Finlandia e Svezia rispettivamente medaglia d\u2019oro, d\u2019argento e di bronzo. Se <strong>l\u2019Europa del Nord \u00e8 ai primi posti per tutto ci\u00f2 che ruota intorno al commercio digitale<\/strong>, lo \u00e8 ovviamente anche per quanto riguarda la penetrazione di Internet (<strong>istogramma 3<\/strong>) con oltre il 93%, seguita a ruota dall\u2019Europa occidentale (92%); a diversi punti di distanza Europa centrale (81,3%), meridionale (76,7%) e orientale (71%). (<strong>istogramma 3<\/strong>).<\/p>\n\n\n\n<p>Se guardiamo alla preferenza sul metodo di pagamento <strong>carta di credito e Pay Pal sono i preferiti<\/strong>, anche se il contante tiene ancora. <strong>Cresce lentamente anche l\u2019utilizzo delle app per pagare<\/strong>. Tra i marketplace, accanto ai player locali, ai primi posti troviamo il colosso Amazon, insieme a Zalando e eBay.<\/p>\n\n\n\n<p>Focalizzandoci in particolare <strong>sul nostro Paese, il tasso di penetrazione di Internet \u00e8 al 79%<\/strong>, mentre <strong>chi acquista sul web \u00e8 il 48%<\/strong> con una crescita del fatturato del 30%. Gli italiani preferiscono pagare con carta di credito, PayPal e in contanti alla consegna, che avviene principalmente a <a title=\"Notizie sul settore casa del DIY and Garden\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/casa\/\">casa<\/a>, presso punti di consegna, e ufficio. I marketplace pi\u00f9 gettonati sono Amazon, Zalando, Apple, Privalia, Esselunga e Yoox. <strong>(istogramma 4)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/07\/European-ecommerce-5.jpg\"><img data-dominant-color=\"c9d3df\" data-has-transparency=\"false\" style=\"--dominant-color: #c9d3df;\" decoding=\"async\" width=\"321\" height=\"180\" data-attachment-id=\"33995\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/tendenze\/european-ecommerce-report-2019-un-mercato-in-ottima-salute\/attachment\/european-ecommerce-5\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-5.webp\" data-orig-size=\"1000,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;European Ecommerce Report 2019&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-5-800x448.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-5-321x180.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 321px) 100vw, 321px\" data-id=\"33995\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/07\/European-ecommerce-5-321x180.jpg\" alt=\"\" class=\"wp-image-33995 not-transparent\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-5-321x180.jpg 321w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-5-600x336.webp 600w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-5-800x448.jpg 800w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-5.webp 1000w\" \/><\/a><figcaption class=\"wp-element-caption\">European Ecommerce Report 2019<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/07\/European-ecommerce-4.jpg\"><img data-dominant-color=\"d7dce1\" data-has-transparency=\"false\" style=\"--dominant-color: #d7dce1;\" decoding=\"async\" width=\"320\" height=\"180\" data-attachment-id=\"33994\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/tendenze\/european-ecommerce-report-2019-un-mercato-in-ottima-salute\/attachment\/european-ecommerce-4\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-4.webp\" data-orig-size=\"1000,563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;European Ecommerce Report 2019&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-4-800x450.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-4-320x180.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" data-id=\"33994\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/07\/European-ecommerce-4-320x180.jpg\" alt=\"\" class=\"wp-image-33994 not-transparent\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-4-320x180.jpg 320w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-4-600x338.webp 600w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-4-800x450.jpg 800w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-4.webp 1000w\" \/><\/a><figcaption class=\"wp-element-caption\">European Ecommerce Report 2019<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/07\/European-ecommerce-3.jpg\"><img data-dominant-color=\"c1d1e2\" data-has-transparency=\"false\" style=\"--dominant-color: #c1d1e2;\" decoding=\"async\" width=\"321\" height=\"180\" data-attachment-id=\"33993\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/tendenze\/european-ecommerce-report-2019-un-mercato-in-ottima-salute\/attachment\/european-ecommerce-3\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-3.webp\" data-orig-size=\"1000,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;European Ecommerce Report 2019&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-3-800x448.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-3-321x180.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 321px) 100vw, 321px\" data-id=\"33993\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/07\/European-ecommerce-3-321x180.jpg\" alt=\"\" class=\"wp-image-33993 not-transparent\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-3-321x180.jpg 321w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-3-600x336.webp 600w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-3-800x448.jpg 800w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-3.webp 1000w\" \/><\/a><figcaption class=\"wp-element-caption\">European Ecommerce Report 2019<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/07\/European-ecommerce-2.jpg\"><img data-dominant-color=\"c7cad2\" data-has-transparency=\"false\" style=\"--dominant-color: #c7cad2;\" decoding=\"async\" width=\"297\" height=\"180\" data-attachment-id=\"33992\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/tendenze\/european-ecommerce-report-2019-un-mercato-in-ottima-salute\/attachment\/european-ecommerce-2\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-2.webp\" data-orig-size=\"1000,606\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;European Ecommerce Report 2019&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-2-800x485.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-2-297x180.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 297px) 100vw, 297px\" data-id=\"33992\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/07\/European-ecommerce-2-297x180.jpg\" alt=\"\" class=\"wp-image-33992 not-transparent\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-2-297x180.jpg 297w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-2-600x364.webp 600w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-2-800x485.jpg 800w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-2.webp 1000w\" \/><\/a><figcaption class=\"wp-element-caption\">European Ecommerce Report 2019<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/07\/European-ecommerce-1.jpg\"><img data-dominant-color=\"bcccdb\" data-has-transparency=\"false\" style=\"--dominant-color: #bcccdb;\" decoding=\"async\" width=\"323\" height=\"180\" data-attachment-id=\"33991\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/tendenze\/european-ecommerce-report-2019-un-mercato-in-ottima-salute\/attachment\/european-ecommerce-1\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-1.webp\" data-orig-size=\"1000,557\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;European Ecommerce Report 2019&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-1-800x446.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-1-323x180.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" data-id=\"33991\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/07\/European-ecommerce-1-323x180.jpg\" alt=\"\" class=\"wp-image-33991 not-transparent\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-1-323x180.jpg 323w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-1-600x334.webp 600w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-1-800x446.jpg 800w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-1.webp 1000w\" \/><\/a><figcaption class=\"wp-element-caption\">European Ecommerce Report 2019<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019European Ecommerce Report 2019 rivela la costante crescita del tasso di penetrazione di internet in Europa. Lo studio stima che nel 2019, l&#8217;eCommerce b2c possa chiudere con un giro d&#8217;affari di 621 miliardi di euro, pari a +14% rispetto al 2018. <\/p>\n","protected":false},"author":8,"featured_media":33996,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[386],"tags":[349,449,180,576],"posizione":[],"class_list":["post-33988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendenze","tag-e-commerce","tag-europa","tag-internet","tag-italia"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/07\/European-ecommerce-A.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":41332,"url":"https:\/\/ten.giudansky.net\/new\/tendenze\/il-mercato-mondiale-del-diy-supera-i-600-miliardi-di-euro\/","url_meta":{"origin":33988,"position":0},"title":"Il mercato mondiale del Diy supera i 600 miliardi di euro","author":"Giulia Arrigoni","date":"10 Novembre 2020","format":false,"excerpt":"Secondo il rapporto annuale, \"Global Home Improvement Report 2020\", il mercato mondiale del fai da te cresce del 4,2%, superando il tetto di 600 miliardi di euro. USA e Europa i mercati maggiori.","rel":"","context":"In &quot;Tendenze&quot;","block_context":{"text":"Tendenze","link":"https:\/\/ten.giudansky.net\/new\/tendenze\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/11\/mercato-mondiale-19-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/11\/mercato-mondiale-19-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/11\/mercato-mondiale-19-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/11\/mercato-mondiale-19-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":35346,"url":"https:\/\/ten.giudansky.net\/new\/tendenze\/il-bricolage-nel-mondo-vale-594-miliardi-di-euro\/","url_meta":{"origin":33988,"position":1},"title":"Il bricolage nel mondo vale 594 miliardi di euro","author":"Redazione","date":"28 Ottobre 2019","format":false,"excerpt":"Nuova edizione per il consueto Global Home Improvement Report, realizzato dalle associazioni fedyma, EDRA e GHIN . 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