﻿{"id":34572,"date":"2019-08-09T12:10:50","date_gmt":"2019-08-09T10:10:50","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=34572"},"modified":"2023-10-30T11:35:45","modified_gmt":"2023-10-30T10:35:45","slug":"obi-parte-la-campagna-make-your-bathroom-your-bathroom","status":"publish","type":"post","link":"https:\/\/ten.giudansky.net\/new\/comunicazione\/obi-parte-la-campagna-make-your-bathroom-your-bathroom\/","title":{"rendered":"OBI, parte la campagna &#8220;Make your bathroom YOUR bathroom&#8221;"},"content":{"rendered":"\n<p><a title=\"Notizie sul gruppo Obi Italia\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/obi-italia\/\">Obi<\/a> ha lanciato la sua campagna planner per il bagno. <strong>Il lancio in <a title=\"Il DIY and Garden in Germania\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/germania\/\">Germania<\/a> e Austria<\/strong> segue il motto &#8220;Rendi il tuo bagno IL TUO bagno&#8221; e la nuova offerta dell&#8217;insegna sar\u00e0 pubblicizzata attraverso spot televisivi, out-of-home, stampa, digitale e social media.<\/p>\n\n\n\n<p>Nella pianificazione del bagno, l&#8217;assistente alla vendita guida i suoi clienti dall&#8217;idea, la pianificazione e la realizzazione. Per raggiungere questo obiettivo, il portafoglio di soluzioni del planner da bagno offre la possibilit\u00e0 di un differenti supporti come la visualizzazione 3D gratuita, la progettazione in store, una vasta gamma di marchi e assortimenti e <strong>il servizio Machbar-Macher, il marchio di Obi che comprende l&#8217;offerta di professionisti artigiani<\/strong> per la realizzazione del lavoro. Tutti gli appuntamenti si possono prendere anche on line nella sezione dedicata &#8220;BadPlanner&#8221;.<\/p>\n\n\n\n<p>Dopo le campagne <strong>dedicate all&#8217;edilizia<\/strong>, nello scorso gennaio, e quella dedicata <strong>al &#8220;Gartenplanner&#8221;<\/strong> in primavera, ora \u00e8 la volta del settore bagno, come previsto dalla strategia del claim aziendale &#8220;Tutto \u00e8 possibile. Cobn OBI&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/08\/obi-badplanner1.jpg\"><img data-dominant-color=\"b79977\" data-has-transparency=\"false\" style=\"--dominant-color: #b79977;\" decoding=\"async\" width=\"250\" height=\"180\" data-attachment-id=\"34578\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/comunicazione\/obi-parte-la-campagna-make-your-bathroom-your-bathroom\/attachment\/obi-badplanner1\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obi-badplanner1.webp\" data-orig-size=\"1000,719\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;OBI, la campagna OBI BadPlanner&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obi-badplanner1-800x575.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obi-badplanner1-250x180.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" data-id=\"34578\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/08\/obi-badplanner1-250x180.jpg\" alt=\"\" class=\"wp-image-34578 not-transparent\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obi-badplanner1-250x180.jpg 250w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obi-badplanner1-600x431.webp 600w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obi-badplanner1-800x575.jpg 800w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obi-badplanner1.webp 1000w\" \/><\/a><figcaption class=\"wp-element-caption\">OBI, la campagna OBI BadPlanner<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/08\/obi-badplanner2.jpg\"><img data-dominant-color=\"c1cac3\" data-has-transparency=\"false\" style=\"--dominant-color: #c1cac3;\" decoding=\"async\" width=\"341\" height=\"180\" data-attachment-id=\"34577\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/comunicazione\/obi-parte-la-campagna-make-your-bathroom-your-bathroom\/attachment\/obi-badplanner2\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obi-badplanner2.webp\" data-orig-size=\"1000,528\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;OBI, la campagna OBI BadPlanner&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obi-badplanner2-800x422.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obi-badplanner2-341x180.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 341px) 100vw, 341px\" data-id=\"34577\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/08\/obi-badplanner2-341x180.jpg\" alt=\"\" class=\"wp-image-34577 not-transparent\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obi-badplanner2-341x180.jpg 341w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obi-badplanner2-600x317.webp 600w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obi-badplanner2-800x422.jpg 800w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obi-badplanner2.webp 1000w\" \/><\/a><figcaption class=\"wp-element-caption\">OBI, la campagna OBI BadPlanner<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/08\/obibadplanner-3.jpg\"><img data-dominant-color=\"aa9d90\" data-has-transparency=\"false\" style=\"--dominant-color: #aa9d90;\" decoding=\"async\" width=\"354\" height=\"180\" data-attachment-id=\"34576\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/comunicazione\/obi-parte-la-campagna-make-your-bathroom-your-bathroom\/attachment\/obibadplanner-3\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obibadplanner-3.webp\" data-orig-size=\"1000,509\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;OBI, la campagna OBI BadPlanner&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obibadplanner-3-800x407.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obibadplanner-3-354x180.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" data-id=\"34576\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/08\/obibadplanner-3-354x180.jpg\" alt=\"\" class=\"wp-image-34576 not-transparent\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obibadplanner-3-354x180.jpg 354w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obibadplanner-3-600x305.webp 600w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obibadplanner-3-800x407.jpg 800w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obibadplanner-3.webp 1000w\" \/><\/a><figcaption class=\"wp-element-caption\">OBI, la campagna OBI BadPlanner<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Obi ha lanciato la sua campagna planner per il bagno. Il lancio in Germania e Austria segue il motto &#8220;Rendi il tuo bagno IL TUO bagno&#8221;. Spot televisivi, out-of-home, stampa, digitale e social media.<\/p>\n","protected":false},"author":13,"featured_media":34574,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[33,448,342],"posizione":[],"class_list":["post-34572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicazione","tag-bricolage-2","tag-germania","tag-obi"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/08\/obi-badplanner-A.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":18673,"url":"https:\/\/ten.giudansky.net\/new\/distribuzione\/obi-a-curno-il-cinquantaquattresimo-negozio\/","url_meta":{"origin":34572,"position":0},"title":"OBI a Curno, il cinquantacinquesimo negozio","author":"Giulia Arrigoni","date":"25 Novembre 2016","format":false,"excerpt":"Ha aperto ieri, 24 novembre a Curno, il 54\u00b0 negozio della multinazionale tedesca e l\u2019ottavo nella sola regione Lombardia. In uno spazio di circa 6.000 metri quadri, Obi si presenta con un assortimento ampio e profondo e il nuovo format gi\u00e0 inaugurato a Livorno e Roma.","rel":"","context":"In &quot;Distribuzione&quot;","block_context":{"text":"Distribuzione","link":"https:\/\/ten.giudansky.net\/new\/distribuzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/11\/B00_0110.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/11\/B00_0110.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/11\/B00_0110.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/11\/B00_0110.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":41059,"url":"https:\/\/ten.giudansky.net\/new\/international-news\/obi-lo-store-del-futuro-e-a-colonia\/","url_meta":{"origin":34572,"position":1},"title":"OBI, lo store del futuro \u00e8 a Colonia","author":"Sabrina Orrico","date":"26 Ottobre 2020","format":false,"excerpt":"Il concept store OBI di Colonia-Marsdorf \u00e8 un negozio in cui OBI vuole testare il proprio concept pi\u00f9 innovativo, prima di portarlo nel resto dell\u2019Europa. Nasce l'App \"HeyObi\".","rel":"","context":"In &quot;Estero&quot;","block_context":{"text":"Estero","link":"https:\/\/ten.giudansky.net\/new\/international-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/10\/obi-colonia-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/10\/obi-colonia-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/10\/obi-colonia-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/10\/obi-colonia-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":18669,"url":"https:\/\/ten.giudansky.net\/new\/instant-news\/oggi-obi-apre-a-curno\/","url_meta":{"origin":34572,"position":2},"title":"Oggi Obi apre a Curno","author":"Giulia Arrigoni","date":"24 Novembre 2016","format":false,"excerpt":"Apre il negozio numero 54. Si tratta del punto vendita di Curno dell'Insegna OBI Italia. 6.000 mq, oltre a 800 mq di esposizione esterna. Focus, tra gli altri, sull'area bagno e sull'area garden interna di ben 1.400 mq. Domani l'articolo pi\u00f9 dettagliato.","rel":"","context":"In &quot;Instant News&quot;","block_context":{"text":"Instant News","link":"https:\/\/ten.giudansky.net\/new\/instant-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/11\/obi-curno.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/11\/obi-curno.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/11\/obi-curno.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2016\/11\/obi-curno.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":35019,"url":"https:\/\/ten.giudansky.net\/new\/distribuzione\/obi-italia-nuovo-centro-brico-a-trieste\/","url_meta":{"origin":34572,"position":3},"title":"Obi Italia, nuovo centro brico a Trieste","author":"Giulia Arrigoni","date":"2 Ottobre 2019","format":false,"excerpt":"OBI apre a Trieste il suo 57\u00b0 negozio, situato in Strada della Rosandra, 2. Si tratta del secondo punto vendita nella Regione Friuli Venezia Giulia dopo gli oltre 7.500 mq Tavagnacco (UD) aperti nel novembre 2012.","rel":"","context":"In &quot;Distribuzione&quot;","block_context":{"text":"Distribuzione","link":"https:\/\/ten.giudansky.net\/new\/distribuzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/OBI-Trieste-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/OBI-Trieste-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/OBI-Trieste-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/OBI-Trieste-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":31366,"url":"https:\/\/ten.giudansky.net\/new\/distribuzione\/restyling-per-obi-di-navacchio-pi\/","url_meta":{"origin":34572,"position":4},"title":"Restyling per OBI di Navacchio (PI). Le foto","author":"Giulia Arrigoni","date":"26 Febbraio 2019","format":false,"excerpt":"Restyling completo per l'OBI di Navacchio, aperto nell'ottobre del 1999. Forma ma anche sostanza, l'operazione di rinnovo riguarda i reparti, l'assortimento e i nuovi servizi. Per brico e garden.","rel":"","context":"In &quot;Distribuzione&quot;","block_context":{"text":"Distribuzione","link":"https:\/\/ten.giudansky.net\/new\/distribuzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2017\/11\/obi-novara-apertura.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2017\/11\/obi-novara-apertura.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2017\/11\/obi-novara-apertura.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2017\/11\/obi-novara-apertura.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":27530,"url":"https:\/\/ten.giudansky.net\/new\/distribuzione\/obi-rinnova-il-negozio-di-curno-bg\/","url_meta":{"origin":34572,"position":5},"title":"OBI rinnova il negozio di Curno (BG)","author":"Giulia Arrigoni","date":"4 Giugno 2018","format":false,"excerpt":"Prosegue il lavoro di rinnovamento del parco negozi di Obi Italia e, questa volta, tocca a, punto vendita di Curno che ha festeggiato la fine dei lavori lo scorso 2 giugno. Diversi i reparti rinnovati, in particolare, con un ampliamento di gamma.","rel":"","context":"In &quot;Distribuzione&quot;","block_context":{"text":"Distribuzione","link":"https:\/\/ten.giudansky.net\/new\/distribuzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/06\/obi-curno-rinnovo.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/06\/obi-curno-rinnovo.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/06\/obi-curno-rinnovo.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/06\/obi-curno-rinnovo.webp?resize=700%2C400&ssl=1 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts\/34572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/comments?post=34572"}],"version-history":[{"count":3,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts\/34572\/revisions"}],"predecessor-version":[{"id":65667,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts\/34572\/revisions\/65667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/media\/34574"}],"wp:attachment":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/media?parent=34572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/categories?post=34572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/tags?post=34572"},{"taxonomy":"posizione","embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posizione?post=34572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}