{"id":35331,"date":"2019-10-25T07:45:23","date_gmt":"2019-10-25T05:45:23","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=35331"},"modified":"2023-10-27T09:55:00","modified_gmt":"2023-10-27T07:55:00","slug":"pontofrio-un-innovativo-digital-concept","status":"publish","type":"post","link":"https:\/\/ten.giudansky.net\/new\/distribuzione\/pontofrio-un-innovativo-digital-concept\/","title":{"rendered":"Pontofrio, un innovativo digital concept"},"content":{"rendered":"\n<p>Ridurre gli spazi usando il digitale come <a href=\"https:\/\/www.bricoliamo.com\/prodotti\/storage-e-contenitori\/gli-scaffali-modulari-della-mobil-plastic\/\" target=\"_blank\" rel=\"noopener\" title=\"\">scaffale<\/a> virtuale: questa la ricetta di successo di Pontofrio, che nell\u2019ultimo concept sperimenta anche il riconoscimento facciale per analizzare la soddisfazione dei clienti<\/p>\n\n\n\n<p><strong>Info chiave<\/strong><\/p>\n\n\n\n<p>test store elettronica ed elettrodomestici<br>\n2018: apertura<br>\n170 mq<\/p>\n\n\n\n<p><strong>&nbsp;<\/strong><strong>Gruppo Via Varejo<br>\n<\/strong>2 insegne: Casas Bahia e Ponto Frio<br>\n1.000+ <a title=\"Notizie sui negozi Brico e Garden\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/negozi\/\">negozi<\/a><br>\n1.500.000 referenze <a title=\"L&#39;ecommerce del DIY and Garden\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/ecommerce\/\">ecommerce<\/a><\/p>\n\n\n\n<p>Il retailer leader brasiliano nell\u2019elettronica Via Varejo ha lanciato da poco un nuovo concept store, <strong>pi\u00f9 compatto (solo 170 mq), che espone una selezione limitata di prodotti, soprattutto novit\u00e0 e bestseller<\/strong>, per ciascuna delle categorie, offrendo anche grazie a vari schermi l\u2019accesso online all\u2019enorme catalogo di referenze disponibili (ben un milione e mezzo).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Try before buy<\/h3>\n\n\n\n<p>Il negozio offre in tutti i reparti <strong>la possibilit\u00e0 di sperimentare i prodotti,<\/strong> in modo reale o virtuale. <strong>Cucine e frigoriferi sono accesi e nel piccolo elettrodomestico ad esempio \u00e8 stato creato l\u2019angolo con lo specchio e le prese per testare le piastre per i capelli<\/strong>. Nel reparto cucine invece l\u2019uso della Virtual Reality consente di visualizzare le soluzioni nel proprio ambiente domestico. Si stanno sperimentando varie soluzioni di Intelligenza Artificiale per creare sistemi di analitics in grado di orientare costantemente le strategie che riguardano le leve del retail mix. Grazie ai prezzi digitali <strong>Ponto Frio sta sperimentando politiche di pricing dinamico<\/strong>, in base a vari fattori analizzati e obiettivi e usa il riconoscimento visivo per i clienti di fronte ai <a title=\"Sezione video mercato Bricolage e Garden\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/video\/\">video<\/a> wall per decidere quali video proiettare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Engagement<\/h3>\n\n\n\n<p>Per motivare il team di negozio a un approccio proattivo ma non invadente,<strong> i clienti che mostrano interesse per un prodotto vengono registrati e se la vendita si conclude online viene riconosciuta all\u2019addetto che l\u2019aveva avviata<\/strong>.<\/p>\n\n\n\n<p>Come alternativa alle classiche indagini di NPS si sta ad esempio testando un software che consente <strong>il riconoscimento facciale dei clienti in ingresso e in uscita dal negozio per registrarne la soddisfazione<\/strong>, valutando il gap inizio-fine. Il concept viene rimodulato ogni 3 mesi in base ai risultati e alle analisi dei responsabili, oltre al calendario che offre a turno ai partner fornitori lo spazio dedicato agli shop-in-shop.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Commento finale Kiki Lab Ebeltoft Group<\/h3>\n\n\n\n<p>Esempio di successo di downsizing, il Pontofrio Digital \u00e8 un concept che sta gi\u00e0 ottenendo risultati molto superiori alla catena in relazione alla superficie. <strong>L\u2019uso delle ultime tecnologie genera traffico e facilita la conversione<\/strong>, oltre a supportare il team nelle relazioni e nelle vendite.<\/p>\n\n\n\n<p><strong>Sfida:<\/strong> continuare a selezionare le tecnologie a supporto in base ai risultati e anche ai feedback del team di negozio, senza lasciare spazio a soluzioni magari di impatto scenico, ma poco pratiche o utili.<\/p>\n\n\n\n<p>Questo ed altri casi di innovazione saranno approfonditi da Fabrizio Valente il 5 novembre presso il MiCo \u2013 <a title=\"Notizie sul mercato DIY a Milano\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/milano\/\">Milano<\/a> Congressi, in occasione <a href=\"https:\/\/diyandgarden.com\/tendenze\/intail-e-innova-retail-award-2019intail-2019\/\" rel=\"noopener noreferrer\">dell\u2019evento InTail e Innova Retail Award 2019<\/a> (evento di premiazione in collaborazione con Business International).<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/10\/pontofrio-1.jpg\"><img data-dominant-color=\"ab9080\" data-has-transparency=\"false\" style=\"--dominant-color: #ab9080;\" decoding=\"async\" width=\"274\" height=\"180\" data-attachment-id=\"35334\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/pontofrio-un-innovativo-digital-concept\/attachment\/pontofrio-1\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-1.webp\" data-orig-size=\"1000,657\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;durvile@terra.com.br&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Pontofrio, San Paolo Brasile&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-1-800x526.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-1-274x180.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 274px) 100vw, 274px\" data-id=\"35334\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/10\/pontofrio-1-274x180.jpg\" alt=\"\" class=\"wp-image-35334 not-transparent\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-1-274x180.jpg 274w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-1-600x394.webp 600w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-1-800x526.jpg 800w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-1.webp 1000w\" \/><\/a><figcaption class=\"wp-element-caption\">Pontofrio, San Paolo Brasile<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/10\/pontofrio-2.jpg\"><img data-dominant-color=\"4a5052\" data-has-transparency=\"false\" style=\"--dominant-color: #4a5052;\" decoding=\"async\" width=\"270\" height=\"180\" data-attachment-id=\"35335\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/pontofrio-un-innovativo-digital-concept\/attachment\/pontofrio-2\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-2.webp\" data-orig-size=\"1000,667\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Pontofrio, San Paolo Brasile&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-2-800x534.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-2-270x180.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 270px) 100vw, 270px\" data-id=\"35335\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/10\/pontofrio-2-270x180.jpg\" alt=\"\" class=\"wp-image-35335 not-transparent\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-2-270x180.jpg 270w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-2-600x400.webp 600w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-2-800x534.jpg 800w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-2.webp 1000w\" \/><\/a><figcaption class=\"wp-element-caption\">Pontofrio, San Paolo Brasile<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/10\/pontofrio-3.jpg\"><img data-dominant-color=\"645b43\" data-has-transparency=\"false\" style=\"--dominant-color: #645b43;\" decoding=\"async\" width=\"270\" height=\"180\" data-attachment-id=\"35336\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/pontofrio-un-innovativo-digital-concept\/attachment\/pontofrio-3\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-3.webp\" data-orig-size=\"1000,667\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Pontofrio, San Paolo Brasile&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-3-800x534.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-3-270x180.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 270px) 100vw, 270px\" data-id=\"35336\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/10\/pontofrio-3-270x180.jpg\" alt=\"\" class=\"wp-image-35336 not-transparent\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-3-270x180.jpg 270w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-3-600x400.webp 600w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-3-800x534.jpg 800w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-3.webp 1000w\" \/><\/a><figcaption class=\"wp-element-caption\">Pontofrio, San Paolo Brasile<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/10\/pontofrio-4.jpg\"><img data-dominant-color=\"a4978b\" data-has-transparency=\"false\" style=\"--dominant-color: #a4978b;\" decoding=\"async\" width=\"271\" height=\"180\" data-attachment-id=\"35337\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/pontofrio-un-innovativo-digital-concept\/attachment\/pontofrio-4\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-4.webp\" data-orig-size=\"1000,665\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;durvile@terra.com.br&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Pontofrio, San Paolo Brasile&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-4-800x532.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-4-271x180.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 271px) 100vw, 271px\" data-id=\"35337\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/10\/pontofrio-4-271x180.jpg\" alt=\"\" class=\"wp-image-35337 not-transparent\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-4-271x180.jpg 271w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-4-600x399.webp 600w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-4-800x532.jpg 800w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-4.webp 1000w\" \/><\/a><figcaption class=\"wp-element-caption\">Pontofrio, San Paolo Brasile<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/10\/pontofrio-5.jpg\"><img data-dominant-color=\"868b8b\" data-has-transparency=\"false\" style=\"--dominant-color: #868b8b;\" decoding=\"async\" width=\"255\" height=\"180\" data-attachment-id=\"35338\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/pontofrio-un-innovativo-digital-concept\/attachment\/pontofrio-5\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-5.webp\" data-orig-size=\"1000,706\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;durvile@terra.com.br&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Pontofrio, San Paolo Brasile&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-5-800x565.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-5-255x180.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 255px) 100vw, 255px\" data-id=\"35338\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/10\/pontofrio-5-255x180.jpg\" alt=\"\" class=\"wp-image-35338 not-transparent\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-5-255x180.jpg 255w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-5-600x424.webp 600w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-5-800x565.jpg 800w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-5.webp 1000w\" \/><\/a><figcaption class=\"wp-element-caption\">Pontofrio, San Paolo Brasile<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Il retailer leader brasiliano nell\u2019elettronica Via Varejo ha lanciato da poco un nuovo concept store, pi\u00f9 compatto (solo 170 mq), che espone una selezione limitata di prodotti, soprattutto novit\u00e0 e bestseller. Tutti da provare!<\/p>\n","protected":false},"author":12,"featured_media":35333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[3998,287],"posizione":[],"class_list":["post-35331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distribuzione","tag-brasile","tag-elettrodomestici"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/10\/pontofrio-A.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":34685,"url":"https:\/\/ten.giudansky.net\/new\/distribuzione\/boulanger-le-comptoir-un-format-di-servizio\/","url_meta":{"origin":35331,"position":0},"title":"Boulanger le Comptoir, un format di servizio","author":"Redazione","date":"3 Settembre 2019","format":false,"excerpt":"Sar\u00e0 presentato da Fabrizio Valente, il caso Boulanger le Comptoir. Un interessante format di prossimit\u00e0 e servizio che fa parte della ricerca internazionale di Kiki Lab \u2013 Ebeltoft Group, Retail Innovations 14.","rel":"","context":"In &quot;Distribuzione&quot;","block_context":{"text":"Distribuzione","link":"https:\/\/ten.giudansky.net\/new\/distribuzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/09\/Boulanger-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/09\/Boulanger-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/09\/Boulanger-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/09\/Boulanger-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":32315,"url":"https:\/\/ten.giudansky.net\/new\/international-news\/lagerhaus-apre-flagship-store-con-un-nuovo-concept\/","url_meta":{"origin":35331,"position":1},"title":"Lagerhaus apre flagship store con un nuovo concept","author":"diyinternational.com","date":"12 Aprile 2019","format":false,"excerpt":"Nuovo formato per i negozi Lagerhaus in Austria, a cominciare dal\u00a0flagship store che aperto a Korneuburg vicino a Vienna.\u00a0Il nuovo edificio di 2.500 mq \u00e8 suddiviso in mondi tematici.","rel":"","context":"In &quot;Estero&quot;","block_context":{"text":"Estero","link":"https:\/\/ten.giudansky.net\/new\/international-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/04\/LAGERHAUS-VIENNA-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/04\/LAGERHAUS-VIENNA-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/04\/LAGERHAUS-VIENNA-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/04\/LAGERHAUS-VIENNA-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":26865,"url":"https:\/\/ten.giudansky.net\/new\/international-news\/mr-bricolage-a-orleans-il-nuovo-concept-store\/","url_meta":{"origin":35331,"position":2},"title":"Mr. Bricolage, a Orleans il nuovo concept store","author":"Giulia Arrigoni","date":"27 Aprile 2018","format":false,"excerpt":"Mr. Bricolage ha inaugurato lo scorso 18 marzo il suo nuovo concetto di negozio, nella citt\u00e0 di Orleans, presso la rue des Halles. Il primo dei 4 in formula City. Poco pi\u00f9 di 800 mq e 15 mila referenze (fisiche) nel centro cittadino.","rel":"","context":"In &quot;Estero&quot;","block_context":{"text":"Estero","link":"https:\/\/ten.giudansky.net\/new\/international-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/04\/mr-bricolage-orleans-apertura.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/04\/mr-bricolage-orleans-apertura.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/04\/mr-bricolage-orleans-apertura.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/04\/mr-bricolage-orleans-apertura.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":33262,"url":"https:\/\/ten.giudansky.net\/new\/international-news\/un-corner-per-elettrodomestici-in-leroy-merlin\/","url_meta":{"origin":35331,"position":3},"title":"Un corner per elettrodomestici in Leroy Merlin","author":"Giulia Arrigoni","date":"28 Maggio 2019","format":false,"excerpt":"Nuovo esperimento per Leroy Merlin nel punto vendita di Arras, in Francia: uno spazio dedicato a prodotti per la cucina, bagno e lavanderia, in collaborazione con l'insegna specializzata Boulanger.","rel":"","context":"In &quot;Estero&quot;","block_context":{"text":"Estero","link":"https:\/\/ten.giudansky.net\/new\/international-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/05\/Le-Comptoir-Boulanger_Leroy-Merlin-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/05\/Le-Comptoir-Boulanger_Leroy-Merlin-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/05\/Le-Comptoir-Boulanger_Leroy-Merlin-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/05\/Le-Comptoir-Boulanger_Leroy-Merlin-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":50746,"url":"https:\/\/ten.giudansky.net\/new\/international-news\/obi-machbar-un-nuovo-concept-store-urbano-le-foto\/","url_meta":{"origin":35331,"position":4},"title":"OBI MachBar, un nuovo concept store urbano. Le foto","author":"Giulia Arrigoni","date":"9 Marzo 2022","format":false,"excerpt":"Lo scorso 5 marzo l'insegna ha aperto OBI MachBar in Breite Stra\u00dfe a Colonia. OBI si rivolge a un gruppo target urbano e giovane e lo invita a essere creativo.","rel":"","context":"In &quot;Estero&quot;","block_context":{"text":"Estero","link":"https:\/\/ten.giudansky.net\/new\/international-news\/"},"img":{"alt_text":"OBI MachBar in Breite Stra\u00dfe a Colonia","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/03\/MachBarOpening_A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/03\/MachBarOpening_A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/03\/MachBarOpening_A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/03\/MachBarOpening_A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":41059,"url":"https:\/\/ten.giudansky.net\/new\/international-news\/obi-lo-store-del-futuro-e-a-colonia\/","url_meta":{"origin":35331,"position":5},"title":"OBI, lo store del futuro \u00e8 a Colonia","author":"Sabrina Orrico","date":"26 Ottobre 2020","format":false,"excerpt":"Il concept store OBI di Colonia-Marsdorf \u00e8 un negozio in cui OBI vuole testare il proprio concept pi\u00f9 innovativo, prima di portarlo nel resto dell\u2019Europa. Nasce l'App \"HeyObi\".","rel":"","context":"In &quot;Estero&quot;","block_context":{"text":"Estero","link":"https:\/\/ten.giudansky.net\/new\/international-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/10\/obi-colonia-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/10\/obi-colonia-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/10\/obi-colonia-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/10\/obi-colonia-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts\/35331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/comments?post=35331"}],"version-history":[{"count":5,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts\/35331\/revisions"}],"predecessor-version":[{"id":65484,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts\/35331\/revisions\/65484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/media\/35333"}],"wp:attachment":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/media?parent=35331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/categories?post=35331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/tags?post=35331"},{"taxonomy":"posizione","embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posizione?post=35331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}