{"id":38056,"date":"2020-04-06T17:54:53","date_gmt":"2020-04-06T15:54:53","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=38056"},"modified":"2023-10-17T15:13:27","modified_gmt":"2023-10-17T13:13:27","slug":"idealo-le-commerce-italiano-nel-2019","status":"publish","type":"post","link":"https:\/\/ten.giudansky.net\/new\/distribuzione\/idealo-le-commerce-italiano-nel-2019\/","title":{"rendered":"Idealo, l&#8217;e-commerce italiano nel 2019"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Come ogni anno, Idealo ha analizzato il <strong>comportamento d\u2019acquisto online degli italiani<\/strong> che utilizzano la <strong>comparazione prezzi<\/strong>.<\/h2>\n\n\n\n<p>I dati analizzati hanno permesso <strong>di elaborare statistiche sui prodotti pi\u00f9 acquistati online,<\/strong> dall\u2019elettronica di consumo alla moda, interessanti indicazioni sui profili demografici degli utenti <a href=\"https:\/\/diyandgarden.com\/consumatori\/l-identikit-del-consumatore-secondo-idealo\/\" aria-label=\"in materia di abitudini d\u2019acquisto digitale (opens in a new tab)\">in materia di abitudini d\u2019acquisto digitale<\/a> e dati legati ai fenomeni digitali di massa degli ultimi anni, come ad esempio Black Friday o Amazon Prime Day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La\nfrequenza dell\u2019acquisto online <\/strong><\/h2>\n\n\n\n<p>I dati dimostrano come l\u2019<strong>80% degli acquirenti digitali italiani <\/strong>effettui, in media, <strong>almeno un acquisto online al mese<\/strong>. Secondo il report, i <a title=\"Cosa chiede il pubblico e il cliente del settore DIY fai-da-te e giardinaggio\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/consumatori\/\">consumatori<\/a> digitali italiani possono essere divisi in <strong>intensivi<\/strong> (20%, almeno un acquisto a settimana), <strong>abituali<\/strong> (80%, almeno un acquisto al mese) e infine <strong>sporadici<\/strong> (20%, un acquisto ogni trimestre o meno). Tale divisione mostra come il mercato digitale italiano sia dominato dagli acquirenti abituali: un e-consumer italiano su due acquista infatti online almeno una volta al mese, se non di pi\u00f9.&nbsp; <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Il\nritratto del consumatore digitale italiano<\/strong><\/h2>\n\n\n\n<p>In tutti i paesi in cui \u00e8 presente idealo, ad eccezione della <a title=\"Notizie sul mercato francese DIY and Garden\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/francia\/\">Francia<\/a>, la maggior parte delle ricerche online \u00e8 effettuata da <strong>uomini<\/strong>. Per quanto riguarda l\u2019Italia, il loro peso \u00e8 pari al <strong>61,7%<\/strong> mentre quello delle donne si attesta al <strong>38,3%<\/strong>. Relativamente alle fasce d\u2019et\u00e0, invece, i consumatori tra i <strong>35 e i 44 anni<\/strong> sono quelli predominanti e rappresentano il <strong>26,8%<\/strong> del totale, seguiti dai <strong>25-34enni<\/strong> (23,4%) e dai <strong>45-54enni<\/strong> (21,5%). In <a title=\"Il DIY and Garden in Germania\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/germania\/\">Germania<\/a>, Francia e Austria la quota pi\u00f9 alta \u00e8 invece quella dei <strong>25-34enni<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>I\nconsumatori digitali italiani si affidano a recensioni online e test<\/strong><\/h2>\n\n\n\n<p>L\u2019analisi ha rivelato come il <strong>95%<\/strong> degli e-consumer italiani legge spesso test o guide all\u2019acquisto. Il <strong>92%<\/strong>, invece, legge spesso recensioni e opinioni di altri utenti. Il <strong>69%<\/strong> \u00e8 pi\u00f9 propenso ad acquistare un prodotto se \u00e8 disponibile la consegna presso un punto di ritiro mentre il <strong>63%<\/strong> \u00e8 disponibile ad acquistare presso un negozio online meno noto se \u00e8 possibile risparmiare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le\npossibilit\u00e0 di risparmio del canale online e la fluttuazione dei prezzi nel\ncorso dell\u2019anno<\/strong><\/h2>\n\n\n\n<p>I dati relativi all\u2019andamento del prezzo di ogni prodotto mostrano importanti differenze tra i sei paesi europei in cui \u00e8 presente idealo. Ad esempio, il paese nel quale fluttuano maggiormente i prezzi \u00e8 la <strong><a title=\"Il DIY and Garden in Spagna\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/spagna\/\">Spagna<\/a><\/strong> (18,2%), segue il <strong>Regno Unito<\/strong> (17,8%), l\u2019<strong>Italia <\/strong>(17,7%), l\u2019<strong>Austria<\/strong> (16,3%), la <strong>Francia<\/strong> (13,7%) e infine la <strong>Germania<\/strong> (13,2%). <\/p>\n\n\n\n<p>Tra le categorie pi\u00f9 acquistate in rete segnaliamo i prodotti per l\u2019<strong>arredamento<\/strong> (32,2%) e quelli per gli <strong>animali <\/strong>(28,1%).<\/p>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-5f185fff-0bee-4b30-a192-fd148a2dff7b\" href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/2020_ebook_ecommerce_idealo_scarica_gratis_IT.pdf\">Leggi e scarica l&#8217;analisi Idealo del 2019<\/a><a href=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/2020_ebook_ecommerce_idealo_scarica_gratis_IT.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-5f185fff-0bee-4b30-a192-fd148a2dff7b\">Download<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\" \/>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:66.74718%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"38083\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/idealo-le-commerce-italiano-nel-2019\/attachment\/idealo-2019-1\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-1.webp\" data-orig-size=\"900,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"idealo-2019-1\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Idealo, l&amp;#8217;e-commerce in Italia nel 2019&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-1-800x800.jpeg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-1-1280x1024.jpeg\" loading=\"lazy\" data-attachment-id=\"38083\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/idealo-le-commerce-italiano-nel-2019\/attachment\/idealo-2019-1\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-1.webp\" data-orig-size=\"900,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"idealo-2019-1\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Idealo, l&amp;#8217;e-commerce in Italia nel 2019&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-1-800x800.jpeg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-1-1280x1024.jpeg\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 1 di 6 a schermo intero\"srcset=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-1.jpeg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-1.jpeg?strip=info&#038;w=900&#038;ssl=1 900w\" alt=\"\" data-height=\"900\" data-id=\"38083\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=38083\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-1.jpeg\" data-width=\"900\" src=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-1.jpeg?ssl=1\" data-amp-layout=\"responsive\" \/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:33.25282%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"38084\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/idealo-le-commerce-italiano-nel-2019\/attachment\/idealo-2019-2\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-2.webp\" data-orig-size=\"900,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"idealo-2019-2\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Idealo, l&amp;#8217;e-commerce in Italia nel 2019&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-2-800x800.jpeg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-2-1280x1024.jpeg\" loading=\"lazy\" data-attachment-id=\"38084\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/idealo-le-commerce-italiano-nel-2019\/attachment\/idealo-2019-2\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-2.webp\" data-orig-size=\"900,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"idealo-2019-2\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Idealo, l&amp;#8217;e-commerce in Italia nel 2019&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-2-800x800.jpeg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-2-1280x1024.jpeg\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 2 di 6 a schermo intero\"srcset=\"https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-2.jpeg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-2.jpeg?strip=info&#038;w=900&#038;ssl=1 900w\" alt=\"\" data-height=\"900\" data-id=\"38084\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=38084\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-2.jpeg\" data-width=\"900\" src=\"https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-2.jpeg?ssl=1\" data-amp-layout=\"responsive\" \/><\/figure><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"38085\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/idealo-le-commerce-italiano-nel-2019\/attachment\/idealo-2019-3\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-3.webp\" data-orig-size=\"900,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"idealo-2019-3\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Idealo, l&amp;#8217;e-commerce in Italia nel 2019&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-3-800x800.jpeg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-3-1280x1024.jpeg\" loading=\"lazy\" data-attachment-id=\"38085\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/idealo-le-commerce-italiano-nel-2019\/attachment\/idealo-2019-3\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-3.webp\" data-orig-size=\"900,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"idealo-2019-3\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Idealo, l&amp;#8217;e-commerce in Italia nel 2019&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-3-800x800.jpeg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-3-1280x1024.jpeg\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 3 di 6 a schermo intero\"srcset=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-3.jpeg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-3.jpeg?strip=info&#038;w=900&#038;ssl=1 900w\" alt=\"\" data-height=\"900\" data-id=\"38085\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=38085\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-3.jpeg\" data-width=\"900\" src=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-3.jpeg?ssl=1\" data-amp-layout=\"responsive\" \/><\/figure><\/div><\/div><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:33.33333%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"38086\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/idealo-le-commerce-italiano-nel-2019\/attachment\/idealo-2019-4\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-4.webp\" data-orig-size=\"900,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"idealo-2019-4\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Idealo, l&amp;#8217;e-commerce in Italia nel 2019&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-4-800x800.jpeg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-4-1280x1024.jpeg\" loading=\"lazy\" data-attachment-id=\"38086\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/idealo-le-commerce-italiano-nel-2019\/attachment\/idealo-2019-4\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-4.webp\" data-orig-size=\"900,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"idealo-2019-4\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Idealo, l&amp;#8217;e-commerce in Italia nel 2019&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-4-800x800.jpeg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-4-1280x1024.jpeg\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 4 di 6 a schermo intero\"srcset=\"https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-4.jpeg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-4.jpeg?strip=info&#038;w=900&#038;ssl=1 900w\" alt=\"\" data-height=\"900\" data-id=\"38086\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=38086\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-4.jpeg\" data-width=\"900\" src=\"https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-4.jpeg?ssl=1\" data-amp-layout=\"responsive\" \/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:33.33333%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"38087\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/idealo-le-commerce-italiano-nel-2019\/attachment\/idealo-2019-5\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-5.webp\" data-orig-size=\"900,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"idealo-2019-5\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Idealo, l&amp;#8217;e-commerce in Italia nel 2019&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-5-800x800.jpeg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-5-1280x1024.jpeg\" loading=\"lazy\" data-attachment-id=\"38087\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/idealo-le-commerce-italiano-nel-2019\/attachment\/idealo-2019-5\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-5.webp\" data-orig-size=\"900,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"idealo-2019-5\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Idealo, l&amp;#8217;e-commerce in Italia nel 2019&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-5-800x800.jpeg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-5-1280x1024.jpeg\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 5 di 6 a schermo intero\"srcset=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-5.jpeg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-5.jpeg?strip=info&#038;w=900&#038;ssl=1 900w\" alt=\"\" data-height=\"900\" data-id=\"38087\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=38087\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-5.jpeg\" data-width=\"900\" src=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-5.jpeg?ssl=1\" data-amp-layout=\"responsive\" \/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:33.33333%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"38088\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/idealo-le-commerce-italiano-nel-2019\/attachment\/idealo-2019-6\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-6.webp\" data-orig-size=\"900,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"idealo-2019-6\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Idealo, l&amp;#8217;e-commerce in Italia nel 2019&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-6-800x800.jpeg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-6-1280x1024.jpeg\" loading=\"lazy\" data-attachment-id=\"38088\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/idealo-le-commerce-italiano-nel-2019\/attachment\/idealo-2019-6\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-6.webp\" data-orig-size=\"900,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"idealo-2019-6\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Idealo, l&amp;#8217;e-commerce in Italia nel 2019&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-6-800x800.jpeg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/idealo-2019-6-1280x1024.jpeg\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 6 di 6 a schermo intero\"srcset=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-6.jpeg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-6.jpeg?strip=info&#038;w=900&#038;ssl=1 900w\" alt=\"\" data-height=\"900\" data-id=\"38088\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=38088\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-6.jpeg\" data-width=\"900\" src=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/04\/idealo-2019-6.jpeg?ssl=1\" data-amp-layout=\"responsive\" \/><\/figure><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Come ogni anno, Idealo ha analizzato il comportamento d\u2019acquisto online degli italiani che utilizzano la comparazione prezzi.<\/p>\n","protected":false},"author":4,"featured_media":38091,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[349,1782,576],"posizione":[],"class_list":["post-38056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distribuzione","tag-e-commerce","tag-idealo","tag-italia"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/04\/Idealo-2019-A.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":72092,"url":"https:\/\/ten.giudansky.net\/new\/consumatori\/idealo-pubblica-il-report-sullecommerce-in-italia\/","url_meta":{"origin":38056,"position":0},"title":"Idealo pubblica il Report sull&#8217;eCommerce in Italia","author":"Redazione","date":"26 Marzo 2024","format":false,"excerpt":"Il nuovo \u201cReport sull\u2019e-commerce italiano 2024\u201d conferma un numero costante di acquirenti abituali per il terzo anno consecutivo e sottolinea la competitivit\u00e0 degli e-shop italiani.","rel":"","context":"In &quot;Consumatori&quot;","block_context":{"text":"Consumatori","link":"https:\/\/ten.giudansky.net\/new\/consumatori\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/03\/report-idealo-24-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/03\/report-idealo-24-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/03\/report-idealo-24-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/03\/report-idealo-24-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":25950,"url":"https:\/\/ten.giudansky.net\/new\/consumatori\/l-identikit-del-consumatore-secondo-idealo\/","url_meta":{"origin":38056,"position":1},"title":"L&#8217; identikit del consumatore, secondo Idealo","author":"Barbara Tomasi","date":"22 Marzo 2018","format":false,"excerpt":"Idealo, portale internazionale di comparazione prezzi per gli acquisti online, ha realizzato un sondaggio e un approfondimento dettagliato alla ricerca di novit\u00e0 e cambiamenti, rispetto ad un anno fa e rispetto agli altri e-consumer d\u2019Europa.","rel":"","context":"In &quot;Consumatori&quot;","block_context":{"text":"Consumatori","link":"https:\/\/ten.giudansky.net\/new\/consumatori\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/03\/idealo-sondaggio-apertura.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/03\/idealo-sondaggio-apertura.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/03\/idealo-sondaggio-apertura.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/03\/idealo-sondaggio-apertura.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":25978,"url":"https:\/\/ten.giudansky.net\/new\/consumatori\/nelle-commerce-il-garden-funziona\/","url_meta":{"origin":38056,"position":2},"title":"Nell&#8217;e-commerce il &#8220;garden&#8221; funziona","author":"Marianne Tournier","date":"23 Marzo 2018","format":false,"excerpt":"Idealo, portale internazionale di comparazione prezzi per gli acquisti online, ha realizzato un sondaggio dedicato all'identikit del consumatore on line, con un approfondimento relativo al comparto del giardinaggio.","rel":"","context":"In &quot;Consumatori&quot;","block_context":{"text":"Consumatori","link":"https:\/\/ten.giudansky.net\/new\/consumatori\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/03\/idealo-e-il-giardinaggio-apertura-1.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/03\/idealo-e-il-giardinaggio-apertura-1.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/03\/idealo-e-il-giardinaggio-apertura-1.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2018\/03\/idealo-e-il-giardinaggio-apertura-1.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":33099,"url":"https:\/\/ten.giudansky.net\/new\/consumatori\/il-dynamic-pricing-dei-prodotti-per-giardinaggio\/","url_meta":{"origin":38056,"position":3},"title":"Il dynamic pricing dei prodotti per giardinaggio","author":"Redazione","date":"20 Maggio 2019","format":false,"excerpt":"Idealo, la multinazionale della comparazione prezzi on line rilascia\u00a0qualche dato sui comportamenti degli italiani che acquistano sul web ma anche sulle strategie prezzi delle diverse piattaforme on line.","rel":"","context":"In &quot;Consumatori&quot;","block_context":{"text":"Consumatori","link":"https:\/\/ten.giudansky.net\/new\/consumatori\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/01\/sthil-giardinaggio.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/01\/sthil-giardinaggio.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/01\/sthil-giardinaggio.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2019\/01\/sthil-giardinaggio.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":21642,"url":"https:\/\/ten.giudansky.net\/new\/tendenze\/total-retail-2017-di-pwc\/","url_meta":{"origin":38056,"position":4},"title":"Total Retail 2017 di PwC","author":"Giulia Arrigoni","date":"7 Giugno 2017","format":false,"excerpt":"Total Retail 2017 di PwC indaga il comportamento d\u2019acquisto online e offline dei consumatori e le loro aspettative. Nell\u2019ultima edizione ha intervistato pi\u00f9 di 24.500 persone di 32 paesi, Italia inclusa.","rel":"","context":"In &quot;Tendenze&quot;","block_context":{"text":"Tendenze","link":"https:\/\/ten.giudansky.net\/new\/tendenze\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2017\/06\/total-retail-apertura.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2017\/06\/total-retail-apertura.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2017\/06\/total-retail-apertura.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2017\/06\/total-retail-apertura.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":42212,"url":"https:\/\/ten.giudansky.net\/new\/consumatori\/report-idealo-nel-2020-987-di-ricerche-online\/","url_meta":{"origin":38056,"position":5},"title":"Report idealo, nel 2020: +98,7% di ricerche online","author":"Redazione","date":"13 Gennaio 2021","format":false,"excerpt":"Dall\u2019annuale report di idealo Italia, un 2020 speciale per l\u2019e-commerce con un incremento in termini di ricerche e interesse per gli acquisti online pari al +98,7%, rispetto al 2019.","rel":"","context":"In &quot;Consumatori&quot;","block_context":{"text":"Consumatori","link":"https:\/\/ten.giudansky.net\/new\/consumatori\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/10\/ecommerce-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/10\/ecommerce-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/10\/ecommerce-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/10\/ecommerce-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts\/38056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/comments?post=38056"}],"version-history":[{"count":5,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts\/38056\/revisions"}],"predecessor-version":[{"id":64702,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts\/38056\/revisions\/64702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/media\/38091"}],"wp:attachment":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/media?parent=38056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/categories?post=38056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/tags?post=38056"},{"taxonomy":"posizione","embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posizione?post=38056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}