{"id":42288,"date":"2021-01-18T10:11:29","date_gmt":"2021-01-18T09:11:29","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=42288"},"modified":"2023-10-03T11:58:56","modified_gmt":"2023-10-03T09:58:56","slug":"bosch-e-wanzl-uno-shop-in-shop-innovativo","status":"publish","type":"post","link":"https:\/\/ten.giudansky.net\/new\/produzione\/bosch-e-wanzl-uno-shop-in-shop-innovativo\/","title":{"rendered":"Bosch e Wanzl. Uno shop-in-shop innovativo"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">L&#8217;obiettivo \u00e8 quello di offrire al cliente un&#8217;esperienza completa di acquisto, che combina i vantaggi della vendita al dettaglio online con le caratteristiche dello shopping nel negozio fisico.<\/h2>\n\n\n\n<p>Per realizzarlo Bosch si \u00e8 affidata al supporto di Wanzl, <strong>societ\u00e0 specializzata nella realizzazione di sistemi di vendita al <a href=\"https:\/\/diyandgarden.com\/tendenze\/osservatorio-non-food-2022-il-brico-nel-dettaglio\/\" target=\"_blank\" rel=\"noopener\" title=\"\">dettaglio <\/a>e soluzioni per <a title=\"Notizie sui negozi Brico e Garden\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/negozi\/\">negozi<\/a><\/strong>, con la quale ha messo a punto un concetto\u00a0 che vuole ispirare, informare e incoraggiare i clienti a provare i prodotti e poi acquistarli.<\/p>\n\n\n\n<p><strong>Concepito come una sorta di <a title=\"Notizie sul settore casa del DIY and Garden\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/casa\/\">casa<\/a> simbolica, lo shop in shop \u00e8 suddiviso in tre aree concettuali:<\/strong> il mondo dell&#8217;ispirazione, il mondo del progetto e il mondo del prodotto. Il mondo dell&#8217;ispirazione e il mondo del progetto sono posizionati all&#8217;estremit\u00e0 della gondola come elementi accattivanti, in una struttura dal design particolare, mentre nel mondo dell&#8217;ispirazione, l&#8217;attenzione \u00e8 rivolta alle innovazioni e all&#8217;informazione. <\/p>\n\n\n\n<p>Nel mondo dell&#8217;ispirazione, l&#8217;attenzione \u00e8 rivolta alle innovazioni e alle informazioni. <strong>I nuovi prodotti sono stati posizionati in prossimit\u00e0 di un grande schermo<\/strong>. Questo perch\u00e9 ad ogni prodotto corrisponde un tasto che, una volta premuto, fa partire sullo schermo il <a title=\"Sezione video mercato Bricolage e Garden\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/video\/\">video<\/a> che ne spiega le caratteristiche, <strong>gli utilizzi ma anche dei progetti realizzati <\/strong>\u2013 da qui l\u2019ispirazione \u2013 che possono stimolare la creativit\u00e0 del cliente o essere d\u2019aiuto in caso di manutenzione.<\/p>\n\n\n\n<p>Il mondo dei prodotti, situato <strong>nella parte interna dello shop-in-shop<\/strong>, mette in mostra un&#8217;ampia selezione di macchine Bosch disponibili che i clienti possono portare subito a casa.<\/p>\n\n\n\n<p>Altri schermi pi\u00f9 piccoli sono posizionati vicino ai singoli prodotti e mediante la loro attivazione <strong>l\u2019utente pu\u00f2 accedere al sito della comunit\u00e0 online di Bosch www.1-2-do.com\/projekte<\/strong>, dove i suoi membri presentano i progetti realizzati, i materiali e le macchine che hanno utilizzato. L\u2019altra possibilit\u00e0, qualora i prodotti non fossero immediatamente disponibili, \u00e8 quella di <strong>interagire con il punto vendita ordinando il prodotto e prenotare la consegna a domicilio<\/strong>.<\/p>\n\n\n\n<p>Il progetto Bosch \u2013 Wanzl si occupa anche del negozio fisico, offrendo al cliente e al gestore un&#8217;esperienza d&#8217;acquisto innovativa e interattiva. In particolare \u00e8 stato messo a punto <strong>un sistema che misura i livelli delle scorte in tempo reale, rendendo immediatamente disponibili i dati<\/strong>. Se la disponibilit\u00e0 di determinati prodotti scende ad un valore predefinito, viene generato automaticamente <strong>un nuovo ordine<\/strong> &#8211; come azione consigliata- e trasmesso al gestore del negozio. <\/p>\n\n\n\n<p>Non solo, lo shop in shop \u00e8 inoltre dotato di <strong>cinque telecamere stereoscopiche che misurano il calpestio<\/strong>, il tempo trascorso davanti a un gruppo di articoli e il flusso generale dei clienti, senza registrare dati personali o tratti della personalit\u00e0. I dati anonimi ottenuti sono immediatamente disponibili sulla dashboard di Wanzl-connect,  da dove possono essere raccolti con parametri aggiuntivi come <strong>il meteo, i giorni di calendario o simili, e analizzati<\/strong>. <\/p>\n\n\n\n<p>Il concetto \u00e8 ancora in fase di test ed \u00e8 stato implementato <strong>in un primo negozio a Lohja, in Finlandia, da Motonet Finland<\/strong>, partner commerciale di Bosch.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:67.02916938564694%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"42291\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/produzione\/bosch-e-wanzl-uno-shop-in-shop-innovativo\/attachment\/bosch-wanzl-shop-in-shop-1\/\" 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data-image-description=\"\" data-image-caption=\"&lt;p&gt;Il nuovo shop in shop Bosch-Wanzl a Lohja, in Finlandia&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-1-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-1-1280x1024.jpg\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 1 di 5 a schermo intero\"srcset=\"https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-1.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-1.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-1.jpg?strip=info&#038;w=1000&#038;ssl=1 1000w\" alt=\"\" data-height=\"741\" data-id=\"42291\" 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data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Il nuovo shop in shop Bosch-Wanzl a Lohja, in Finlandia\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Il nuovo shop in shop Bosch-Wanzl a Lohja, in Finlandia&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-2-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-2-1280x1024.jpg\" loading=\"lazy\" data-attachment-id=\"42292\" 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data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-2-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-2-1280x1024.jpg\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 2 di 5 a schermo intero\"srcset=\"https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-2.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-2.jpg?strip=info&#038;w=662&#038;ssl=1 662w\" alt=\"\" data-height=\"1000\" data-id=\"42292\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=42292\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-2.jpg\" data-width=\"662\" src=\"https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-2.jpg?ssl=1\" 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Bosch-Wanzl a Lohja, in Finlandia\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Il nuovo shop in shop Bosch-Wanzl a Lohja, in Finlandia&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-3-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-3-1280x1024.jpg\" loading=\"lazy\" data-attachment-id=\"42293\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/produzione\/bosch-e-wanzl-uno-shop-in-shop-innovativo\/attachment\/bosch-wanzl-shop-in-shop-3\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-3.webp\" data-orig-size=\"1000,662\" data-comments-opened=\"1\" 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data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Il nuovo shop in shop Bosch-Wanzl a Lohja, in Finlandia\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Il nuovo shop in shop Bosch-Wanzl a Lohja, in Finlandia&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-4-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-4-1280x1024.jpg\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 4 di 5 a schermo 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data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Il nuovo shop in shop Bosch-Wanzl a Lohja, in Finlandia\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Il nuovo shop in shop Bosch-Wanzl a Lohja, in Finlandia&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-5-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-5-1280x1024.jpg\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 5 di 5 a schermo 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vendita al dettaglio online con le caratteristiche dello shopping nel negozio fisico.<\/p>\n","protected":false},"author":12,"featured_media":42290,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[178,375,1104],"posizione":[],"class_list":["post-42288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produzione","tag-bosch","tag-negozio","tag-shop-in-shop"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/01\/Bosch-Wanzl-Shop-in-Shop-A.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":74308,"url":"https:\/\/ten.giudansky.net\/new\/produzione\/huss-bosch-una-logistica-pronta-ad-affrontare-grandi-e-piccole-consegne\/","url_meta":{"origin":42288,"position":0},"title":"Huss, Bosch: &#8220;Una 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