{"id":44223,"date":"2021-04-08T11:46:50","date_gmt":"2021-04-08T09:46:50","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=44223"},"modified":"2023-09-23T17:22:21","modified_gmt":"2023-09-23T15:22:21","slug":"keep-on-shining-la-campagna-ue-a-favore-di-fiori-e-piante","status":"publish","type":"post","link":"https:\/\/ten.giudansky.net\/new\/comunicazione\/keep-on-shining-la-campagna-ue-a-favore-di-fiori-e-piante\/","title":{"rendered":"&#8220;Keep on Shining&#8221;, la campagna UE a favore di fiori e piante"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Parte in questo mese di aprile la campagna pubblicitaria a favore di fiori e piante in sette Paesi europei. Si tratta di una azione promozionale congiunta per  per la ripresa del settore orticolo, con il supporto della UE.<\/h2>\n\n\n\n<p><strong>Flower Council of Holland<\/strong> ha <a href=\"https:\/\/diyandgarden.com\/comunicazione\/\" target=\"_blank\" rel=\"noopener\" title=\"\">comunicato<\/a> che, a partire dal 19 aprile (ma in <a title=\"Notizie sul mercato francese DIY and Garden\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/francia\/\">Francia<\/a> dal 12), partir\u00e0 una nuova campagna promozionale per i fiori e le piante europee <strong>&#8220;Keep on Shining&#8221;<\/strong>. La campagna di tre settimane \u00e8 resa possibile dal <strong>Fondo di emergenza 2020 dell&#8217;UE per la promozione dei prodotti agricoli.<\/strong> Una risorsa destinata alla ripresa del settore delle piante ornamentali, colpito duramente dalla crisi della corona all&#8217;inizio del 2020. L&#8217;obiettivo della campagna \u00e8 quello di stimolare la vendita di fiori e piante europee questa primavera.<\/p>\n\n\n\n<p>Ricolta in particolare al target 25-54 anni, la campagna &#8216;Keep on Shining&#8217;, la campagna sar\u00e0 lanciata in <strong>Francia, <a title=\"Il DIY and Garden in Germania\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/germania\/\">Germania<\/a>, Austria, Belgio, Bulgaria, Danimarca e Paesi Bassi<\/strong>. i media coinvolti saranno TV, YouTube, radio ma anche punti vendita con materiali POS.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:66.74807748355909%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"44226\" 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data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-1-800x800.jpeg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-1-1280x1024.jpeg\" loading=\"lazy\" data-attachment-id=\"44226\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/comunicazione\/keep-on-shining-la-campagna-ue-a-favore-di-fiori-e-piante\/attachment\/campagna-piante-ue-1\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-1.webp\" data-orig-size=\"1000,989\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Un immagine della campagna &amp;#8220;Keep on Shining&amp;#8221;\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Un immagine della campagna &amp;#8220;Keep on Shining&amp;#8221;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-1-800x800.jpeg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-1-1280x1024.jpeg\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 1 di 3 a schermo intero\"srcset=\"https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-1.jpeg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-1.jpeg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-1.jpeg?strip=info&#038;w=1000&#038;ssl=1 1000w\" alt=\"\" data-height=\"989\" data-id=\"44226\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=44226\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-1.jpeg\" data-width=\"1000\" src=\"https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-1.jpeg?ssl=1\" \/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:33.25192251644092%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"44227\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/comunicazione\/keep-on-shining-la-campagna-ue-a-favore-di-fiori-e-piante\/attachment\/campagna-piante-ue-2\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-2.webp\" data-orig-size=\"1000,989\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Un immagine della campagna &amp;#8220;Keep on Shining&amp;#8221;\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Un immagine della campagna &amp;#8220;Keep on Shining&amp;#8221;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-2-800x800.jpeg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-2-1280x1024.jpeg\" loading=\"lazy\" data-attachment-id=\"44227\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/comunicazione\/keep-on-shining-la-campagna-ue-a-favore-di-fiori-e-piante\/attachment\/campagna-piante-ue-2\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-2.webp\" data-orig-size=\"1000,989\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Un immagine della campagna &amp;#8220;Keep on Shining&amp;#8221;\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Un immagine della campagna &amp;#8220;Keep on Shining&amp;#8221;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-2-800x800.jpeg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-2-1280x1024.jpeg\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 2 di 3 a schermo intero\"srcset=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-2.jpeg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-2.jpeg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-2.jpeg?strip=info&#038;w=1000&#038;ssl=1 1000w\" alt=\"\" data-height=\"989\" data-id=\"44227\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=44227\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-2.jpeg\" data-width=\"1000\" src=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-2.jpeg?ssl=1\" \/><\/figure><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"44228\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/comunicazione\/keep-on-shining-la-campagna-ue-a-favore-di-fiori-e-piante\/attachment\/campagna-piante-ue-3\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-3.webp\" data-orig-size=\"1000,989\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Un immagine della campagna &amp;#8220;Keep on Shining&amp;#8221;\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Un immagine della campagna &amp;#8220;Keep on Shining&amp;#8221;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-3-800x800.jpeg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-3-1280x1024.jpeg\" loading=\"lazy\" data-attachment-id=\"44228\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/comunicazione\/keep-on-shining-la-campagna-ue-a-favore-di-fiori-e-piante\/attachment\/campagna-piante-ue-3\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-3.webp\" data-orig-size=\"1000,989\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Un immagine della campagna &amp;#8220;Keep on Shining&amp;#8221;\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Un immagine della campagna &amp;#8220;Keep on Shining&amp;#8221;&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-3-800x800.jpeg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-3-1280x1024.jpeg\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 3 di 3 a schermo intero\"srcset=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-3.jpeg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-3.jpeg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-3.jpeg?strip=info&#038;w=1000&#038;ssl=1 1000w\" alt=\"\" data-height=\"989\" data-id=\"44228\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=44228\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-3.jpeg\" data-width=\"1000\" src=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-3.jpeg?ssl=1\" \/><\/figure><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Parte in questo mese di aprile la campagna pubblicitaria a favore di fiori e piante in sette Paesi europei. Si tratta di una azione promozionale congiunta per  per la ripresa del settore orticolo, con il supporto della UE.<\/p>\n","protected":false},"author":4,"featured_media":44225,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[513,54,103],"posizione":[],"class_list":["post-44223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicazione","tag-florovivaismo","tag-garden","tag-tv"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/04\/campagna-piante-ue-A.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":67302,"url":"https:\/\/ten.giudansky.net\/new\/tendenze\/sospeso-il-contributo-ambientale-sui-vasi-in-plastica\/","url_meta":{"origin":44223,"position":0},"title":"Sospeso il contributo ambientale sui vasi in plastica","author":"Redazione","date":"28 Novembre 2023","format":false,"excerpt":"Conai\u00a0ha comunicato la proroga della sospensione dell\u2019applicazione del Contributo ambientale sui vasi in plastica per\u00a0fiori e piante dal 31\/12\/2023 al 31\/03\/2024. \u00a0","rel":"","context":"In &quot;Tendenze&quot;","block_context":{"text":"Tendenze","link":"https:\/\/ten.giudansky.net\/new\/tendenze\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/11\/nada-forbici-assofloro-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/11\/nada-forbici-assofloro-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/11\/nada-forbici-assofloro-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/11\/nada-forbici-assofloro-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":48538,"url":"https:\/\/ten.giudansky.net\/new\/produzione\/vola-lexport-post-covid-di-piante-e-fiori\/","url_meta":{"origin":44223,"position":1},"title":"Vola l&#8217;export post Covid di piante e fiori","author":"Redazione","date":"11 Novembre 2021","format":false,"excerpt":"Secondo Coldiretti, su dati Istat, alzo del +31% dell\u2019export piante e fiori Made in Italy nei 2021 con il recupero del calo registrato durante la pandemia.","rel":"","context":"In &quot;Produzione&quot;","block_context":{"text":"Produzione","link":"https:\/\/ten.giudansky.net\/new\/produzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/05\/piante-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/05\/piante-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/05\/piante-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/05\/piante-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":42645,"url":"https:\/\/ten.giudansky.net\/new\/produzione\/san-valentino-fiori-per-salvare-200-mila-posti-di-lavoro\/","url_meta":{"origin":44223,"position":2},"title":"San Valentino, fiori per salvare 200 mila posti di lavoro","author":"Redazione","date":"12 Febbraio 2021","format":false,"excerpt":"E' l'appello di Coldiretti con la mobilitazione di vivai, mercati e agriturismi di Campagna Amica. Per far ripartire gli acquisti di piante e fiori in Italia e salvare 27mila imprese.","rel":"","context":"In &quot;Produzione&quot;","block_context":{"text":"Produzione","link":"https:\/\/ten.giudansky.net\/new\/produzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/02\/fiori.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/02\/fiori.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/02\/fiori.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/02\/fiori.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":49642,"url":"https:\/\/ten.giudansky.net\/new\/produzione\/il-2020-del-florovivaismo-italiano\/","url_meta":{"origin":44223,"position":3},"title":"Il 2020 del florovivaismo italiano","author":"Redazione","date":"17 Gennaio 2022","format":false,"excerpt":"Myplant & Garden commenta l\u2019andamento registrato dal settore nel 2020: \u201cBene l\u2019export, tenuta della produzione. 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