{"id":46172,"date":"2021-06-29T18:05:59","date_gmt":"2021-06-29T16:05:59","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=46172"},"modified":"2021-07-25T19:12:24","modified_gmt":"2021-07-25T17:12:24","slug":"pattex-ripresa-positiva-per-gli-adesivi","status":"publish","type":"post","link":"https:\/\/ten.giudansky.net\/new\/produzione\/pattex-ripresa-positiva-per-gli-adesivi\/","title":{"rendered":"Pattex, ripresa positiva per gli adesivi"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Anche il comparto degli adesivi ha scontato gli effetti del covid-19 sul mercato e la distribuzione. Tuttavia, dal Team Pattex, brand di grande notoriet\u00e0 e di propriet\u00e0 della multinazionale Henkel, arrivano segnali incoraggianti di ripartenza e crescita.<\/h2>\n\n\n\n<p>Nello scorso <a href=\"https:\/\/diyandgarden.com\/produzione\/carenza-di-materie-prime-per-lindustria-degli-adesivi-e-dei-sigillanti\/\" >mese di marzo abbiamo scritto di FEICA<\/a>, l\u2019Associazione dell\u2019industria europea degli adesivi e dei sigillanti, e delle sue preoccupazioni circa la situazione allarmante derivata dalla chiusura degli impianti e dal problema del trasporto marittimo e terrestre.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img data-dominant-color=\"87664e\" data-has-transparency=\"false\" style=\"--dominant-color: #87664e;\" decoding=\"async\" data-attachment-id=\"46174\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/produzione\/pattex-ripresa-positiva-per-gli-adesivi\/attachment\/pattex5\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/06\/PATTEX5.webp\" data-orig-size=\"1000,731\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"PATTEX5\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/06\/PATTEX5-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/06\/PATTEX5-1280x1024.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2021\/06\/PATTEX5.jpg\" alt=\"\" class=\"wp-image-46174 not-transparent\" width=\"339\" height=\"248\"\/><\/figure><\/div>\n\n\n\n<p>Ma, ora, qual&#8217;\u00e8 la situazione e <strong>come sta rispondendo il settore ora che il primo semestre del 2021 si sta concludendo? <\/strong>Abbiamo rivolto qualche domanda a Henkel che, con la sua <a href=\"https:\/\/www.pattex.it\/fai-da-te\/adesivi\/millechiodi.html\" >divisione Pattex<\/a> rappresenta uno dei brand pi\u00f9 noti e diffusi nel settore. <strong>Dal Team Pattex ci hanno risposto che<\/strong> &#8220;si stanno avendo dei primi segnali di ripartenza e anche per la categoria delle colle di montaggio ci si aspetta un ritorno a crescere rispetto all\u2019ultimo anno. Sono state messe in piedi una serie di attivit\u00e0 volte ad avvicinare sempre pi\u00f9 questi prodotti al consumatore finale e far vivere il brand Pattex come un alleato per i progetti diy&#8221;.<\/p>\n\n\n\n<p><strong>Henkel e il Covid-19. Come \u00e8 andata?<\/strong><br>Le chiusure ed il blocco dell\u2019economia hanno impattato sui consumi in generale. In ogni caso vi \u00e8 stato un pi\u00f9 ampio avvicinamento a questa categoria per scopi ricreativi e per portare a termine i progetti fai da te che prima non si aveva il tempo di finalizzare<\/p>\n\n\n\n<p><strong>Adesivi ed evoluzione tecnologica. A che punto siamo?<\/strong><br>Da anni Henkel \u00e8 pioniere delle innovazioni tecnologiche per quanto riguarda il mercato degli adesivi e non solo. Con un consumatore sempre in continua evoluzione \u00e8 importante anticipare trend e necessit\u00e0 e rispondere tempestivamente alle nuove esigenze.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img data-dominant-color=\"544846\" data-has-transparency=\"false\" style=\"--dominant-color: #544846;\" decoding=\"async\" data-attachment-id=\"46175\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/produzione\/pattex-ripresa-positiva-per-gli-adesivi\/attachment\/pattex2\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/06\/PATTEX2.webp\" data-orig-size=\"864,1000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"PATTEX2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/06\/PATTEX2-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/06\/PATTEX2-1280x1024.jpg\" loading=\"lazy\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2021\/06\/PATTEX2.jpg\" alt=\"\" class=\"wp-image-46175 not-transparent\" width=\"415\" height=\"479\"\/><\/figure><\/div>\n\n\n\n<p><strong>Adesivi e sostenibilit\u00e0. In che modo siete coinvolti?<\/strong><br>La sostenibilit\u00e0 \u00e8 da sempre un tema rilevante sul quale l\u2019azienda ha chiari progetti da portare a termine per il futuro: dalla riduzione della plastica all\u2019attenta valutazione dell\u2019impatto ambientale<\/p>\n\n\n\n<p><strong>Adesivi e canali distributivi. Dove si vendono maggiormente e meglio?<\/strong><br>Pattex Millechiodi \u00e8 presente in tutti i canali, online ed offline: dal Fai Da Te alla <a title=\"Notizie su ferramenta\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/ferramenta\/\">Ferramenta<\/a>, con una presenza consolidata anche nella grande <a title=\"Dalla ferramenta alla grande catena del DIY e giardinaggio\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/distribuzione\/\">distribuzione<\/a>. Ogni canale ha logiche specifiche e si rivolge a <a title=\"Cosa chiede il pubblico e il cliente del settore DIY fai-da-te e giardinaggio\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/consumatori\/\">consumatori<\/a> diversi, pi\u00f9 o meno esperti. L\u2019obiettivo \u00e8 fornire loro le risposte che cercano, per rendere questa categoria sempre pi\u00f9 presente nei loro progetti diy, grandi o piccoli che siano.<\/p>\n\n\n\n<p><strong>Come si \u00e8 evoluto l&#8217;approccio con il consumatore? E&#8217; diventato pi\u00f9 esperto nell&#8217;acquisto?<\/strong><br>La categoria degli adesivi di montaggio viene utilizzata dal consumatore pi\u00f9 light, fino a quello pi\u00f9 esperto. Per questa ragione l\u2019obiettivo del brand Pattex Millechiodi \u00e8 quello di soddisfare richieste e bisogni fornendo diverse soluzioni studiate per un consumatore con sempre pi\u00f9 chiare esigenze. Oltre al punto vendita, anche i canali social e digital rappresentano per noi un mezzo di <a title=\"Marketing, comunicazione, pubblicit\u00e0, stampa internazionale del DIY e GARDEN\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/comunicazione\/\">comunicazione<\/a> chiave che presidiamo con attivit\u00e0 ad hoc dal momento che il consumatore considera questi canali come strumenti di apprendimento e ispirazione.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.pattex.it\/fai-da-te.html\" >Il sito di Pattex<\/a><\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:100.00000%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"46181\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/produzione\/pattex-ripresa-positiva-per-gli-adesivi\/attachment\/pattex6\/\" 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data-permalink=\"https:\/\/ten.giudansky.net\/new\/produzione\/pattex-ripresa-positiva-per-gli-adesivi\/attachment\/pattex6\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/06\/PATTEX6.webp\" data-orig-size=\"1500,313\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"La gamma Pattex Millechiodi\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;La gamma Pattex Millechiodi&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/06\/PATTEX6-800x800.jpg\" 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schermo intero\"srcset=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/06\/PATTEX5-1.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/06\/PATTEX5-1.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/06\/PATTEX5-1.jpg?strip=info&#038;w=1000&#038;ssl=1 1000w\" alt=\"adesivi e sigillanti\" data-height=\"731\" data-id=\"46180\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=46180\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2021\/06\/PATTEX5-1.jpg\" data-width=\"1000\" src=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/06\/PATTEX5-1.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Anche il comparto di colle e adesivi ha scontato gli effetti del covid-19. Tuttavia, dal Team Pattex arrivano segnali incoraggianti di ripartenza e crescita.<\/p>\n","protected":false},"author":12,"featured_media":46173,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[1280],"posizione":[],"class_list":["post-46172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produzione","tag-materie-prime"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/06\/PATTEXA.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":46404,"url":"https:\/\/ten.giudansky.net\/new\/prodotti\/pattex-millechiodi-colle-di-montaggio-per-ogni-esigenza\/","url_meta":{"origin":46172,"position":0},"title":"Pattex Millechiodi, colle di montaggio per ogni esigenza","author":"Redazione","date":"13 Luglio 2021","format":false,"excerpt":"Per ogni applicazione, dentro e fuori casa, Pattex Millechiodi ha la soluzione adatta alle tue necessit\u00e0. Anche per applicazioni invisibili e a prova di errore.","rel":"","context":"In &quot;Vetrina&quot;","block_context":{"text":"Vetrina","link":"https:\/\/ten.giudansky.net\/new\/prodotti\/"},"img":{"alt_text":"PATTEX-Millechiodi","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-Millechiodi-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-Millechiodi-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-Millechiodi-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-Millechiodi-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":46829,"url":"https:\/\/ten.giudansky.net\/new\/produzione\/pattex-linnovazione-sta-nellapproccio-comunicativo\/","url_meta":{"origin":46172,"position":1},"title":"Pattex, l&#8217;innovazione sta nell&#8217;approccio comunicativo","author":"Redazione","date":"24 Luglio 2021","format":false,"excerpt":"Pattex ha attivato una serie di attivit\u00e0 per avvicinare i suoi prodotti al consumatore finale e far vivere il brand Pattex come un alleato per i progetti diy.","rel":"","context":"In &quot;Produzione&quot;","block_context":{"text":"Produzione","link":"https:\/\/ten.giudansky.net\/new\/produzione\/"},"img":{"alt_text":"LA LINEA PATTEX","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":70591,"url":"https:\/\/ten.giudansky.net\/new\/produzione\/pattex-cartucce-riciclate-anche-in-italia\/","url_meta":{"origin":46172,"position":2},"title":"Pattex, cartucce riciclate anche in Italia","author":"Redazione","date":"5 Febbraio 2024","format":false,"excerpt":"Le cartucce riciclate sono disponibili in Italia per i sigillanti Pattex Pro e saranno gradualmente introdotte per Pattex MilleChiodi e i sigillanti per il diy.","rel":"","context":"In &quot;Produzione&quot;","block_context":{"text":"Produzione","link":"https:\/\/ten.giudansky.net\/new\/produzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/02\/pattex-cartucce-riciclate-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/02\/pattex-cartucce-riciclate-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/02\/pattex-cartucce-riciclate-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/02\/pattex-cartucce-riciclate-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":21329,"url":"https:\/\/ten.giudansky.net\/new\/produzione\/henkel-a-siferr-2017\/","url_meta":{"origin":46172,"position":3},"title":"Henkel a SiFerr 2017","author":"Redazione","date":"21 Maggio 2017","format":false,"excerpt":"Tra le oltre 100 aziende presenti alla prima edizione di SiFerr, tenutosi nel maggio 2017 alla Fiera di Napoli, un marchio certamente molto importante era quello di Henkel. 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