{"id":46829,"date":"2021-07-24T18:00:11","date_gmt":"2021-07-24T16:00:11","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=46829"},"modified":"2021-09-17T12:46:04","modified_gmt":"2021-09-17T10:46:04","slug":"pattex-linnovazione-sta-nellapproccio-comunicativo","status":"publish","type":"post","link":"https:\/\/ten.giudansky.net\/new\/produzione\/pattex-linnovazione-sta-nellapproccio-comunicativo\/","title":{"rendered":"Pattex, l&#8217;innovazione sta nell&#8217;approccio comunicativo"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Dopo la prima intervista andata on line lo scorso mese, prosegue la riflessione del Team Pattex sul mondo di adesivi e sigillanti.<\/h2>\n\n\n\n<p><a href=\"https:\/\/diyandgarden.com\/produzione\/pattex-ripresa-positiva-per-gli-adesivi\/\" >Un 2021 dove si registrano i primi segnali di ripartenza<\/a>; anche per la categoria dei sigillanti dove ci si aspetta un ritorno a crescere rispetto all\u2019ultimo anno. E per cogliere al meglio le opportunit\u00e0, <a href=\"https:\/\/www.pattex.it\/fai-da-te.html\" >Pattex <\/a>ha attivato <strong>una serie di attivit\u00e0 volte ad avvicinare sempre pi\u00f9 questi prodotti al consumatore finale<\/strong> e far vivere il brand Pattex come un alleato per i progetti diy.<\/p>\n\n\n\n<p><strong>Henkel e il consumatore in tempi di Covid-19. Quale relazione?<\/strong><br>Le chiusure ed il blocco dell\u2019economia hanno impattato sui consumi in generale. In ogni caso vi \u00e8 stato un pi\u00f9 ampio avvicinamento a questa categoria per scopi ricreativi e per portare a termine i progetti fai da te che prima non si aveva il tempo di finalizzare. Dopo il lockdown il trend del fai da te \u00e8 sempre pi\u00f9 emergente e serve sempre di pi\u00f9 parlare non solo a persone che gi\u00e0 utilizzano i sigillanti, ma approcciarsi anche a un utilizzatore meno esperto, visto che il mercato si sta evolvendo in quella direzione.<\/p>\n\n\n\n<p><strong>Il cliente \u00e8 diventato pi\u00f9 esperto nell&#8217;acquisto?<\/strong><br>La categoria dei sigillanti viene utilizzata da diversi tipi di <a title=\"Cosa chiede il pubblico e il cliente del settore DIY fai-da-te e giardinaggio\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/consumatori\/\">consumatori<\/a>, dal consumatore pi\u00f9 light, fino a quello pi\u00f9 esperto. Per questa ragione l\u2019obiettivo del brand Pattex \u00e8 quello di soddisfare richieste e bisogni fornendo diverse soluzioni studiate per ogni tipo di consumatore con sempre pi\u00f9 chiare esigenze. Con questo lancio, Pattex ha deciso di offrire una soluzione apposta per i consumatori che si approcciano per la prima volta al mondo dei sigillanti.<\/p>\n\n\n\n<p><strong>Come \u00e8 composta la gamma?<\/strong><br>Si tratta di una gamma compatta e semplice che aiuti i consumatori a fare la scelta giusta davanti ad uno scaffale che non \u00e8 sempre facile da leggere e in cui non sempre il consumatore riesce a trovare il prodotto pi\u00f9 adatto alle proprie esigenze. <strong>Light range<\/strong> \u00e8 facile da identificare grazie al codice colore e alla nuova <a title=\"Marketing, comunicazione, pubblicit\u00e0, stampa internazionale del DIY e GARDEN\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/comunicazione\/\">comunicazione<\/a>\u200b. Infatti,<strong> la gamma si compone di tre prodotti, disponibili in formato cartuccia 280ml, per applicazioni pi\u00f9 estese, e blister 50ml, per piccole ristrutturazioni. <\/strong>La gamma presenta tre chiare destinazioni d\u2019uso: Bagni&amp;Cucine in un azzurro acceso che richiama l\u2019ambiente dei sanitari, Esterni, caratterizzato da un verde color prato che richiama applicazioni all\u2019aperto e, infine, Interni, di colore rosa acceso, che richiama l\u2019attenzione offrendo una soluzione semplice e di design.<\/p>\n\n\n\n<p><strong>Dove \u00e8 l\u2019innovazione?<\/strong><br>L\u2019innovazione sta nel nuovo approccio comunicativo, per andare a colpire il nostro target inesperto e alle prime armi, semplificando il pi\u00f9 possibile il processo di sigillatura, che tipicamente spaventa e scoraggia il consumatore light, caratterizzato da un forte bisogno di immediatezza e semplicit\u00e0. Infatti, tutti i prodotti sono caratterizzati da una comunicazione sul pack semplice e facilmente comprensibile. Sul fronte troveremo indicate tutte le possibili applicazioni, sul retro, invece, una spiegazione passo passo di come sigillare. Grazie alla sua tecnologia e alle chiare e pratiche indicazioni sulla confezione, Light range rende il sigillare un gioco da ragazzi.<\/p>\n\n\n\n<p><strong>Come verr\u00e0 comunicata la gamma?<\/strong><br>Oltre al punto vendita, dove sono stati realizzati strumenti di visibilit\u00e0 ad hoc per i vari canali dove la gamma \u00e8 distribuita, anche i canali social e digital rappresentano per noi un mezzo di comunicazione chiave dal momento che il consumatore li considera come strumenti di apprendimento e ispirazione per i propri progetti di bricolage e fai da te.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:66.74718%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"46839\" 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data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-7-1280x1024.jpg\" loading=\"lazy\" data-attachment-id=\"46839\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/produzione\/pattex-linnovazione-sta-nellapproccio-comunicativo\/attachment\/pattex-7\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-7.webp\" data-orig-size=\"1200,1200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"La gamma Pattex Light Range\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;La gamma Pattex Light Range&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-7-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-7-1280x1024.jpg\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 1 di 8 a schermo intero\"srcset=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/07\/PATTEX-7.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/07\/PATTEX-7.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/07\/PATTEX-7.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w\" alt=\"La gamma Pattex Light Range\" data-height=\"1200\" data-id=\"46839\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=46839\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2021\/07\/PATTEX-7.jpg\" data-width=\"1200\" 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src=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/07\/PATTEX-2.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><\/div><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:50.00000%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"46834\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/produzione\/pattex-linnovazione-sta-nellapproccio-comunicativo\/attachment\/pattex-3\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-3.webp\" data-orig-size=\"1000,1000\" data-comments-opened=\"1\" 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data-permalink=\"https:\/\/ten.giudansky.net\/new\/produzione\/pattex-linnovazione-sta-nellapproccio-comunicativo\/attachment\/pattex-4\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-4.webp\" data-orig-size=\"1000,1000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"La gamma Pattex Light Range\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;La gamma Pattex Light Range&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-4-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-4-1280x1024.jpg\" loading=\"lazy\" data-attachment-id=\"46835\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/produzione\/pattex-linnovazione-sta-nellapproccio-comunicativo\/attachment\/pattex-4\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-4.webp\" data-orig-size=\"1000,1000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"La gamma Pattex Light Range\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;La gamma Pattex Light Range&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-4-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-4-1280x1024.jpg\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 8 di 8 a schermo intero\"srcset=\"https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/07\/PATTEX-4.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/07\/PATTEX-4.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/07\/PATTEX-4.jpg?strip=info&#038;w=1000&#038;ssl=1 1000w\" alt=\"La gamma Pattex Light Range\" data-height=\"1000\" data-id=\"46835\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=46835\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2021\/07\/PATTEX-4.jpg\" data-width=\"1000\" src=\"https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2021\/07\/PATTEX-4.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pattex ha attivato una serie di attivit\u00e0 per avvicinare i suoi prodotti al consumatore finale e far vivere il brand Pattex come un alleato per i progetti diy.<\/p>\n","protected":false},"author":12,"featured_media":46831,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[576],"posizione":[],"class_list":["post-46829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produzione","tag-italia"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-A.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":46172,"url":"https:\/\/ten.giudansky.net\/new\/produzione\/pattex-ripresa-positiva-per-gli-adesivi\/","url_meta":{"origin":46829,"position":0},"title":"Pattex, ripresa positiva per gli adesivi","author":"Redazione","date":"29 Giugno 2021","format":false,"excerpt":"Anche il comparto di colle e adesivi ha scontato gli effetti del covid-19. Tuttavia, dal Team Pattex arrivano segnali incoraggianti di ripartenza e crescita.","rel":"","context":"In &quot;Produzione&quot;","block_context":{"text":"Produzione","link":"https:\/\/ten.giudansky.net\/new\/produzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/06\/PATTEXA.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/06\/PATTEXA.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/06\/PATTEXA.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/06\/PATTEXA.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":70591,"url":"https:\/\/ten.giudansky.net\/new\/produzione\/pattex-cartucce-riciclate-anche-in-italia\/","url_meta":{"origin":46829,"position":1},"title":"Pattex, cartucce riciclate anche in Italia","author":"Redazione","date":"5 Febbraio 2024","format":false,"excerpt":"Le cartucce riciclate sono disponibili in Italia per i sigillanti Pattex Pro e saranno gradualmente introdotte per Pattex MilleChiodi e i sigillanti per il diy.","rel":"","context":"In &quot;Produzione&quot;","block_context":{"text":"Produzione","link":"https:\/\/ten.giudansky.net\/new\/produzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/02\/pattex-cartucce-riciclate-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/02\/pattex-cartucce-riciclate-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/02\/pattex-cartucce-riciclate-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/02\/pattex-cartucce-riciclate-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":46404,"url":"https:\/\/ten.giudansky.net\/new\/prodotti\/pattex-millechiodi-colle-di-montaggio-per-ogni-esigenza\/","url_meta":{"origin":46829,"position":2},"title":"Pattex Millechiodi, colle di montaggio per ogni esigenza","author":"Redazione","date":"13 Luglio 2021","format":false,"excerpt":"Per ogni applicazione, dentro e fuori casa, Pattex Millechiodi ha la soluzione adatta alle tue necessit\u00e0. Anche per applicazioni invisibili e a prova di errore.","rel":"","context":"In &quot;Vetrina&quot;","block_context":{"text":"Vetrina","link":"https:\/\/ten.giudansky.net\/new\/prodotti\/"},"img":{"alt_text":"PATTEX-Millechiodi","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-Millechiodi-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-Millechiodi-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-Millechiodi-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/07\/PATTEX-Millechiodi-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":21329,"url":"https:\/\/ten.giudansky.net\/new\/produzione\/henkel-a-siferr-2017\/","url_meta":{"origin":46829,"position":3},"title":"Henkel a SiFerr 2017","author":"Redazione","date":"21 Maggio 2017","format":false,"excerpt":"Tra le oltre 100 aziende presenti alla prima edizione di SiFerr, tenutosi nel maggio 2017 alla Fiera di Napoli, un marchio certamente molto importante era quello di Henkel. 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