{"id":51640,"date":"2022-04-07T16:39:18","date_gmt":"2022-04-07T14:39:18","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=51640"},"modified":"2022-05-09T12:43:18","modified_gmt":"2022-05-09T10:43:18","slug":"dual-life-by-leifheit-un-concorso-per-gli-studenti-del-naba","status":"publish","type":"post","link":"https:\/\/ten.giudansky.net\/new\/comunicazione\/dual-life-by-leifheit-un-concorso-per-gli-studenti-del-naba\/","title":{"rendered":"Dual Life by Leifheit, un concorso per gli studenti del NABA"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">In occasione del suo 40\u00b0 anniversario e fedele al motto aziendale &#8221; <strong>S<\/strong>empre un\u2019idea in pi\u00f9\u201d, Leifheit ha deciso di festeggiare lanciando un contest aperto ad un gruppo selezionato di studenti dell&#8217;Area Design di NABA, Nuova Accademia di Belle Arti.<\/h2>\n\n\n\n<p>L&#8217;azienda non \u00e8 nuova a queste &#8220;contaminazioni&#8221; con il mondo del design, ricordiamo <a href=\"https:\/\/diyandgarden.com\/comunicazione\/leifheit-italia-al-fuorisalone\/\" >le partecipazioni al Fuorisalone<\/a> durante il Salone del Mobile.<a title=\"Notizie sul mercato DIY a Milano\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/milano\/\">Milano<\/a> e l&#8217;ultimo, nel 2020, <a href=\"https:\/\/diyandgarden.com\/comunicazione\/leifheit-il-design-e-un-messaggio-sulla-bottiglia\/\" >in occasione della Milano Design City<\/a>.<\/p>\n\n\n\n<p>In questo 2022, \u00e8 l&#8217;occasione per  <strong>\u201cDual Life\u201d <\/strong>&#8211; questo il nome del concorso &#8211; che parte da un\u2019idea ben precisa: dare una seconda vita al <a href=\"https:\/\/diyandgarden.com\/prodotti\/il-sistema-lavapavimenti-clean-twist\/\" >Clean Twist Disc Mop Ergo<\/a>, il prodotto di punta di Leifheit per la pulizia dei pavimenti.<\/p>\n\n\n\n<p>Un prodotto con una tecnologia brevettata di rotazione nel manico che consente di non sporcarsi le mani e di non fare sforzi. Un oggetto comodo e pratico, un compagno di vita sempre presente nella quotidianit\u00e0. <strong>Ma allora perch\u00e9 lo nascondiamo sempre nello sgabuzzino, in bagno o sul terrazzo?<\/strong><\/p>\n\n\n\n<p>\u00c8 proprio <strong>partendo da questa domanda <\/strong>che si sviluppa la sfida progettuale: ridare dignit\u00e0 e bellezza a questo oggetto, anche quando non assolve la sua funzione principale.<\/p>\n\n\n\n<p>Coordinati da un project leader d\u2019eccezione &#8211; <strong>Matteo Ragni, docente NABA <\/strong>&#8211; le 10 coppie di studenti <strong>progetteranno degli accessori e dei sistemi innovativi <\/strong>per rendere il prodotto da strumento di pulizia a complemento d\u2019arredo, utile e funzionale anche quando non usato per la sua funzione primaria.<\/p>\n\n\n\n<p>Il <strong>workshop<\/strong> avr\u00e0 luogo presso le aule e i laboratori di modellistica del campus NABA a Milano, <strong>una full immersion da venerd\u00ec 25 a sabato 26 marzo<\/strong>, al termine del quale &#8211; oggi, <strong>8 aprile<\/strong> &#8211; vengono presentati i <strong>prototipi definitivi e funzionanti <\/strong>ad una commissione interna dell\u2019azienda che valuter\u00e0 gli elaborati.<\/p>\n\n\n\n<p>I progetti selezionati saranno poi esposti il <strong>9 giugno<\/strong> durante la <strong>Milano <a title=\"Aggiornamenti e notizie della design week di Milano\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/design-week\/\">Design Week<\/a><\/strong> (7-12 giugno 2022) in uno spazio dedicato presso il campus NABA. L\u2019allestimento sar\u00e0 pensato per essere facilmente smontabile e rimandabile in altre location per permettere alla mostra di diventare itinerante in futuro.<\/p>\n\n\n\n<p>Durante l\u2019evento la giuria, composta da <strong>Paolo Arcuri<\/strong>, field sales manager di Leifheit Italia, <strong>Daniela D\u2019Arcangelo<\/strong>, national account manager di Leifheit Italia, <strong>Claudio Larcher<\/strong>, NABA Design Area Leader e <strong>Simone Sbarbati<\/strong>, designer e direttore e co-fondatore della rivista online Frizzifrizzi &#8211; premier\u00e0 il miglior progetto.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:66.78744%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"51648\" 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data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/04\/leifheit-naba-8-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/04\/leifheit-naba-8-1280x1280.jpg\" loading=\"lazy\" data-attachment-id=\"51648\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/comunicazione\/dual-life-by-leifheit-un-concorso-per-gli-studenti-del-naba\/attachment\/leifheit-naba-8\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/04\/leifheit-naba-8.webp\" data-orig-size=\"900,600\" data-comments-opened=\"1\" 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intero\"srcset=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2022\/04\/leifheit-naba-8-1280x1280.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2022\/04\/leifheit-naba-8-1280x1280.jpg?strip=info&#038;w=900&#038;ssl=1 900w\" alt=\"Dual Life by Leifheit, un concorso per gli studenti del NABA\" data-height=\"600\" data-id=\"51648\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=51648\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2022\/04\/leifheit-naba-8-1280x1280.jpg\" data-width=\"900\" src=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2022\/04\/leifheit-naba-8-1280x1280.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:33.21256%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"51642\" 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data-image-description=\"\" data-image-caption=\"&lt;p&gt;Dual Life by Leifheit, un concorso per gli studenti del NABA&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/04\/leifheit-naba-3-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/04\/leifheit-naba-3-1280x1280.jpg\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 3 di 8 a schermo intero\"srcset=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2022\/04\/leifheit-naba-3-1280x1280.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2022\/04\/leifheit-naba-3-1280x1280.jpg?strip=info&#038;w=900&#038;ssl=1 900w\" alt=\"Dual Life by Leifheit, un concorso per gli studenti del NABA\" data-height=\"600\" data-id=\"51643\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=51643\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2022\/04\/leifheit-naba-3-1280x1280.jpg\" data-width=\"900\" src=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2022\/04\/leifheit-naba-3-1280x1280.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><\/div><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:33.33333%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"51644\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/comunicazione\/dual-life-by-leifheit-un-concorso-per-gli-studenti-del-naba\/attachment\/leifheit-naba-4\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/04\/leifheit-naba-4.webp\" data-orig-size=\"900,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;3.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;ILCE-7M2&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1653480431&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;35&quot;,&quot;iso&quot;:&quot;800&quot;,&quot;shutter_speed&quot;:&quot;0.01&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Dual Life by Leifheit, un concorso per gli studenti del NABA\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Dual Life by Leifheit, un concorso per gli studenti del NABA&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/04\/leifheit-naba-4-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/04\/leifheit-naba-4-1280x1280.jpg\" loading=\"lazy\" data-attachment-id=\"51644\" 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data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/04\/leifheit-naba-4-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/04\/leifheit-naba-4-1280x1280.jpg\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 4 di 8 a schermo intero\"srcset=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2022\/04\/leifheit-naba-4-1280x1280.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2022\/04\/leifheit-naba-4-1280x1280.jpg?strip=info&#038;w=900&#038;ssl=1 900w\" alt=\"Dual Life by Leifheit, un concorso per gli studenti del NABA\" data-height=\"600\" data-id=\"51644\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=51644\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2022\/04\/leifheit-naba-4-1280x1280.jpg\" data-width=\"900\" src=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2022\/04\/leifheit-naba-4-1280x1280.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:33.33333%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"51645\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/comunicazione\/dual-life-by-leifheit-un-concorso-per-gli-studenti-del-naba\/attachment\/leifheit-naba-5\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/04\/leifheit-naba-5.webp\" data-orig-size=\"900,600\" data-comments-opened=\"1\" 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data-amp-layout=\"responsive\"\/><\/figure><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In occasione del suo 40\u00b0 anniversario e fedele al motto aziendale &#8221; Sempre un\u2019idea in pi\u00f9\u201d, Leifheit ha deciso di festeggiare lanciando un contest aperto ad un gruppo selezionato di studenti dell&#8217;Area Design di NABA, Nuova Accademia di Belle Arti.<\/p>\n","protected":false},"author":12,"featured_media":51650,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[2201,328],"posizione":[],"class_list":["post-51640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicazione","tag-casalinghi","tag-design"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/04\/leifheit-naba-A.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":54029,"url":"https:\/\/ten.giudansky.net\/new\/comunicazione\/dual-life-by-leifheit-i-vincitori%ef%bf%bc\/","url_meta":{"origin":51640,"position":0},"title":"Dual Life by LEIFHEIT, i vincitori\ufffc","author":"Giulia Arrigoni","date":"16 Giugno 2022","format":false,"excerpt":"Si \u00e8 tenuta il 9 giugno scorso la 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