{"id":54239,"date":"2022-06-22T11:57:48","date_gmt":"2022-06-22T09:57:48","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=54239"},"modified":"2022-06-22T11:58:13","modified_gmt":"2022-06-22T09:58:13","slug":"il-punto-vendita-diventa-phigital-con-maxmeyer","status":"publish","type":"post","link":"https:\/\/ten.giudansky.net\/new\/prodotti\/il-punto-vendita-diventa-phigital-con-maxmeyer\/","title":{"rendered":"Il punto vendita diventa &#8220;phigital&#8221; con MaxMeyer"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Il Coloremotional Corner di\u00a0MaxMeyer\u00a0\u00e8 la nuova soluzione per l&#8217;esposizione del colore all\u2019interno del punto vendita attraverso l\u2019utilizzo dell\u2019 innovativa tecnologia NFC.<\/h2>\n\n\n\n<p>MaxMeyer presenta Coloremotional Corner, il nuovo modo di scegliere il colore attraverso le sue caratteristiche emozionali ed ispirazionali grazie all\u2019utilizzo del <strong>Near Field Communication<\/strong>, una tecnologia in grado di mettere in <a title=\"Marketing, comunicazione, pubblicit\u00e0, stampa internazionale del DIY e GARDEN\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/comunicazione\/\">comunicazione<\/a> due dispositivi (es. Smartphone, Tablet, SmartWatch) in modalit\u00e0 wireless, senza contatto. I pagamenti elettronici sono tra gli usi pi\u00f9 frequenti, ma non gli unici.<\/p>\n\n\n\n<p>L\u2019obiettivo \u00e8 sviluppare una nuova&nbsp;<strong>customer experience&nbsp;utilizzabile da tutti <\/strong>all&#8217;interno dei punti vendita attraverso un servizio nuovo, <strong>divertente<\/strong> e al contempo <strong>utile<\/strong> per l&#8217;utente, mixando la fisicit\u00e0 e matericit\u00e0 del prodotto esposto (applicato su tacche reali) al mondo del digitale. &nbsp;<\/p>\n\n\n\n<p>Il cliente, entrando nel punto vendita potr\u00e0 trarre ispirazione immergendosi nel mondo del colore\u00a0MaxMeyer\u00a0<strong>grazie ad una selezione di colori effettuata dal team Trade e Technical color<\/strong>. Sono stati selezionati<strong> 60 colori<\/strong> (colori maggiormente venduti e pi\u00f9 adatti per gli ambienti domestici) e dispostosi in scala cromatica su uno specifico pannello. Per ciascun colore \u00e8 stata realizzata una pagina web dedicata all\u2019interno della quale sono state riportate le seguenti informazioni:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Caratteristiche e personalit\u00e0 del colore,<\/li><li>Contenuti ispirazionali,<\/li><li>Immagini di ambienti domestici ideali per quello specifico colore (una selezione tra salotto, cucina, bagno, camera, cameretta)<\/li><li>Consiglio dell\u2019esperto con suggerimento di ulteriori colori abbinabili tra loro per creare un\u2019armonia cromatica.<\/li><\/ul>\n\n\n\n<p>\u00c8 stata infine realizzata <strong>una 61ma mattonella neutra <\/strong>per <a href=\"https:\/\/diyandgarden.com\/produzione\/2020-lanno-del-colore-con-il-covid-tutti-a-verniciare\/\" >consentire al cliente <\/a>di effettuare un percorso di ispirazione inversa, ossia dalla selezione degli ambienti domestici al colore pi\u00f9 adatto. Questo percorso \u00e8 stato pensato <strong>per aiutare i clienti \u201cindecisi\u201d<\/strong> nella scelta del colore pi\u00f9 idoneo per pitturare una determinata stanza.<\/p>\n\n\n\n<p>All\u2019interno dei punti vendita, il Coloremotional Corner <strong>potr\u00e0 essere posizionato in punti strategici per aiutare e facilitare il consumatore nella scelta del colore pi\u00f9 adatto alle sue esigenze<\/strong>. Una nuova consulenza \u201cself service\u201d, un servizio innovativo \u201cphigital\u201d e una nuova immagine per il punto vendita stesso.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:31.37509%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"54241\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/prodotti\/il-punto-vendita-diventa-phigital-con-maxmeyer\/attachment\/coloremotional-corner-mm_-mktmmp0022\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/Coloremotional-corner-MM_-MKTMMP0022.webp\" data-orig-size=\"495,600\" data-comments-opened=\"1\" 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data-permalink=\"https:\/\/ten.giudansky.net\/new\/prodotti\/il-punto-vendita-diventa-phigital-con-maxmeyer\/attachment\/coloremotional-corner-mm_-mktmmp0022\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/Coloremotional-corner-MM_-MKTMMP0022.webp\" data-orig-size=\"495,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;SMN-Black&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1639064160&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Coloremotional Corner di MaxMeyer\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Coloremotional Corner di MaxMeyer&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/Coloremotional-corner-MM_-MKTMMP0022-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/Coloremotional-corner-MM_-MKTMMP0022-1280x1280.jpg\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 1 di 3 a schermo intero\"srcset=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2022\/06\/Coloremotional-corner-MM_-MKTMMP0022-1280x1280.jpg?strip=info&#038;w=495&#038;ssl=1 495w\" alt=\"Coloremotional Corner di MaxMeyer\" data-height=\"600\" data-id=\"54241\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=54241\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2022\/06\/Coloremotional-corner-MM_-MKTMMP0022-1280x1280.jpg\" data-width=\"495\" src=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2022\/06\/Coloremotional-corner-MM_-MKTMMP0022-1280x1280.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:22.78410%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"54242\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/prodotti\/il-punto-vendita-diventa-phigital-con-maxmeyer\/attachment\/coloremotional-corner-maxmeyer\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/Coloremotional-Corner-MaxMeyer.webp\" data-orig-size=\"359,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Utente&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Coloremotional Corner di MaxMeyer\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Coloremotional Corner di MaxMeyer&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/Coloremotional-Corner-MaxMeyer-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/Coloremotional-Corner-MaxMeyer-1280x1280.jpg\" loading=\"lazy\" data-attachment-id=\"54242\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/prodotti\/il-punto-vendita-diventa-phigital-con-maxmeyer\/attachment\/coloremotional-corner-maxmeyer\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/Coloremotional-Corner-MaxMeyer.webp\" data-orig-size=\"359,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Utente&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Coloremotional Corner di MaxMeyer\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Coloremotional Corner di MaxMeyer&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/Coloremotional-Corner-MaxMeyer-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/Coloremotional-Corner-MaxMeyer-1280x1280.jpg\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 2 di 3 a schermo intero\"srcset=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2022\/06\/Coloremotional-Corner-MaxMeyer-1280x1280.jpg?strip=info&#038;w=359&#038;ssl=1 359w\" alt=\"Coloremotional Corner di MaxMeyer\" data-height=\"600\" data-id=\"54242\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=54242\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2022\/06\/Coloremotional-Corner-MaxMeyer-1280x1280.jpg\" data-width=\"359\" src=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2022\/06\/Coloremotional-Corner-MaxMeyer-1280x1280.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:45.84081%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"54243\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/prodotti\/il-punto-vendita-diventa-phigital-con-maxmeyer\/attachment\/il-coloremotional-corner\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/Il-Coloremotional-Corner.webp\" data-orig-size=\"724,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Coloremotional Corner di MaxMeyer\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Coloremotional Corner di MaxMeyer&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/Il-Coloremotional-Corner-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/Il-Coloremotional-Corner-1280x1280.jpg\" loading=\"lazy\" data-attachment-id=\"54243\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/prodotti\/il-punto-vendita-diventa-phigital-con-maxmeyer\/attachment\/il-coloremotional-corner\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/Il-Coloremotional-Corner.webp\" data-orig-size=\"724,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Coloremotional Corner di MaxMeyer\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Coloremotional Corner di MaxMeyer&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/Il-Coloremotional-Corner-800x800.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/Il-Coloremotional-Corner-1280x1280.jpg\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 3 di 3 a schermo intero\"srcset=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2022\/06\/Il-Coloremotional-Corner-1280x1280.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2022\/06\/Il-Coloremotional-Corner-1280x1280.jpg?strip=info&#038;w=724&#038;ssl=1 724w\" alt=\"Coloremotional Corner di MaxMeyer\" data-height=\"600\" data-id=\"54243\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=54243\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2022\/06\/Il-Coloremotional-Corner-1280x1280.jpg\" data-width=\"724\" src=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2022\/06\/Il-Coloremotional-Corner-1280x1280.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il Coloremotional Corner di MaxMeyer \u00e8 la nuova soluzione per l&#8217;esposizione del colore all\u2019interno del negozio attraverso l\u2019utilizzo della tecnologia NFC. <\/p>\n","protected":false},"author":4,"featured_media":54245,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[388],"tags":[524],"posizione":[],"class_list":["post-54239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodotti","tag-vernici"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/06\/Coloremotional-maxmeyer-A.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":9947,"url":"https:\/\/ten.giudansky.net\/new\/produzione\/il-colore-in-casa-con-max-meyer-e-pantone\/","url_meta":{"origin":54239,"position":0},"title":"Il colore in casa con Max Meyer e Pantone","author":"Redazione","date":"23 Settembre 2014","format":false,"excerpt":"Collection inspired by Pantone, una nuova gamma di pitture e smalti realizzata da Max Meyer in linea con le nuove tendenze moda.","rel":"","context":"In &quot;Produzione&quot;","block_context":{"text":"Produzione","link":"https:\/\/ten.giudansky.net\/new\/produzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2014\/09\/MMD-Pantone-a.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":38968,"url":"https:\/\/ten.giudansky.net\/new\/prodotti\/i-colori-max-meyer-per-lo-smart-working\/","url_meta":{"origin":54239,"position":1},"title":"I colori Max Meyer per lo smart working","author":"Redazione","date":"28 Maggio 2020","format":false,"excerpt":"MaxMeyer, marchio di Cromology Italia, mediante il proprio Color Design Center, ha messo a punto uno studio specifico alla progettazione del colore degli spazi destinati allo smart working e all\u2019home office.","rel":"","context":"In &quot;Vetrina&quot;","block_context":{"text":"Vetrina","link":"https:\/\/ten.giudansky.net\/new\/prodotti\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/05\/maxmeyer-home-office-ten.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/05\/maxmeyer-home-office-ten.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/05\/maxmeyer-home-office-ten.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/05\/maxmeyer-home-office-ten.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":40287,"url":"https:\/\/ten.giudansky.net\/new\/prodotti\/rinnovare-la-cucina-con-max-meyer-e-rist-oleum\/","url_meta":{"origin":54239,"position":2},"title":"Rinnovare la cucina con Max Meyer e Rist-Oleum","author":"Redazione","date":"4 Settembre 2020","format":false,"excerpt":"Tinteggiare le pareti con T2020 di MaxMeyer, con la Vernice Spray Effetto Lavagna e lo Spray per elettrodomestici di Rust-Oleum.","rel":"","context":"In &quot;Vetrina&quot;","block_context":{"text":"Vetrina","link":"https:\/\/ten.giudansky.net\/new\/prodotti\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/09\/maxmeyer-cucina-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/09\/maxmeyer-cucina-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/09\/maxmeyer-cucina-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/09\/maxmeyer-cucina-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":33262,"url":"https:\/\/ten.giudansky.net\/new\/international-news\/un-corner-per-elettrodomestici-in-leroy-merlin\/","url_meta":{"origin":54239,"position":3},"title":"Un corner per elettrodomestici in Leroy Merlin","author":"Giulia Arrigoni","date":"28 Maggio 2019","format":false,"excerpt":"Nuovo esperimento per Leroy Merlin nel punto vendita di Arras, in Francia: uno spazio dedicato a prodotti per la cucina, bagno e lavanderia, in collaborazione con l'insegna specializzata Boulanger.","rel":"","context":"In 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