{"id":57587,"date":"2022-12-19T11:07:19","date_gmt":"2022-12-19T10:07:19","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=57587"},"modified":"2023-02-01T12:23:49","modified_gmt":"2023-02-01T11:23:49","slug":"tecnomat-apre-a-rimini-e-va-in-televisione-guarda-lo-spot","status":"publish","type":"post","link":"https:\/\/ten.giudansky.net\/new\/distribuzione\/tecnomat-apre-a-rimini-e-va-in-televisione-guarda-lo-spot\/","title":{"rendered":"Tecnomat apre a Rimini&#8230; e va in televisione (guarda lo spot)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Come da programma, lo scorso Il 14 dicembre Tecnomat ha aperto il suo 30\u00b0 negozio, in Via Vittime dell&#8217;11 settembre snc. Il prossimo \u00e8 quello di Capodrise, in provincia di Caserta.<\/h2>\n\n\n\n<p>Il nuovo punto vendita dispone di <strong>una superficie di vendita totale di 9.000 mq.<\/strong> suddivisi tra 5.000 coperti e 4.000 dedicati alla corte edile. E&#8217; il 6\u00b0 aperto in Emilia Romagna<\/p>\n\n\n\n<p>All&#8217;interno <a href=\"https:\/\/diyandgarden.com\/distribuzione\/tecnomat-a-rimini-parere-favorevole\/\">del negozio<\/a>, si presenta il format classico proposto gi\u00e0 nelle ultime aperture con gli oltre 28.000 prodotti tecnici per la costruzione, ristrutturazione e manutenzione dell&#8217;habitat.<\/p>\n\n\n\n<p>Lo staff \u00e8 composto da circa <strong>100 collaboratori<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Orario:<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Luned\u00ec &#8211; Venerd\u00ec dalle 7:00 alle 20:30<\/li><li>Sabato dalle 7:00 alle 20:30<\/li><li>Domenica dalle 8:30 alle 20:00<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">La prima campagna televisiva a dimensione nazionale<\/h2>\n\n\n\n<p>E&#8217; partita ieri 18 dicembre <strong>la prima campagna televisiv<\/strong>a nazionale dell&#8217;insegna. Pianificata su tutte le reti <strong>Mediaset, Rai e Discovery<\/strong>, la pianificazione comprende due tagli da 30&#8243;, 1 da 15&#8243; e 1 da ben 60&#8243; andato in onda proprio ieri sera.<\/p>\n\n\n\n<p>L&#8217;idea \u00e8 nata <strong>in collaborazione con l&#8217;agenzia Cashmere<\/strong>, la stessa che ha seguito il cambio insegna da <a title=\"Aperture e novit\u00e0 Bricoman\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/bricoman\/\">Bricoman<\/a> a Tecnomat, con l&#8217;intento di mostrare il negozio e le sue caratteristiche, mantenendo un stile chiaro, esplicativo, <strong>senza disdegnare l&#8217;utilizzo di un linguaggio in chiave ironica<\/strong> ( su tutti vale il robot che si rivolge all&#8217;altro dicendo <strong>&#8220;Ma hai speso cos\u00ec poco?&#8221;<\/strong>, rimarcarndo il valore di convenienza dell&#8217;insegna).<\/p>\n\n\n\n<p>Strizzando l&#8217;occhio chiaramente <strong>alla saga di Star Wars,<\/strong> i due robot atterrano ed entrano all&#8217;interno di un negozio Tecnomat alla ricerca di un utensile professionale adatto alla manutenzione della loro nave spaziale.<\/p>\n\n\n\n<p>&#8220;Vogliamo raccontare l&#8217;insegna e il brand rinnovato, in maniera professionale ma anche far passare il messaggio della nostra grande disponibilit\u00e0 di prodotto, non a caso si vedono utensili, rivestimenti, piastrelle e anche pannelli fotovolatici &#8211; <strong>spiega Federico Stecchi, direttore marketing di Tencomat<\/strong>, raggiunto telefonicamente -. All&#8217;interno del punto vendita si vedono sia clienti privati sia professionisti. Un modo per far capire al telespettatore che siamo aperti a tutti ma che la nostra vocazione \u00e8 indubbiamente professionale&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/X6LvlX6HuWQ\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"5a483d\" data-has-transparency=\"false\" style=\"--dominant-color: #5a483d;\" decoding=\"async\" data-attachment-id=\"57590\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/distribuzione\/tecnomat-apre-a-rimini-e-va-in-televisione-guarda-lo-spot\/attachment\/screenshot-2022-12-18-alle-12-45-23\/\" 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Mediaset.<\/p>\n","protected":false},"author":4,"featured_media":57621,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[784,5143,1965],"posizione":[],"class_list":["post-57587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distribuzione","tag-nuove-aperture","tag-tecnomat","tag-televisione"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/12\/tecnomat-tv-A-1.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":61841,"url":"https:\/\/ten.giudansky.net\/new\/distribuzione\/tecnomat-apre-a-capodrise-ce\/","url_meta":{"origin":57587,"position":0},"title":"Tecnomat apre a Capodrise (CE)","author":"Giulia Arrigoni","date":"22 Giugno 2023","format":false,"excerpt":"E' stato inaugurato lo scorso 21 giugno, il 31\u00b0 punto vendita ad insegna Tecnomat. Il nuovo negozio si inserisce all'interno del Parco Commerciale Maximall Capodrise.","rel":"","context":"In &quot;Distribuzione&quot;","block_context":{"text":"Distribuzione","link":"https:\/\/ten.giudansky.net\/new\/distribuzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/06\/TECNOMAT-CAPODRISE-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/06\/TECNOMAT-CAPODRISE-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/06\/TECNOMAT-CAPODRISE-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/06\/TECNOMAT-CAPODRISE-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":79452,"url":"https:\/\/ten.giudansky.net\/new\/distribuzione\/tecnomat-apre-il-nuovo-punto-vendita-di-olbia\/","url_meta":{"origin":57587,"position":1},"title":"Tecnomat apre il nuovo punto vendita di Olbia","author":"Redazione","date":"6 Dicembre 2024","format":false,"excerpt":"Mercoled\u00ec 18 Dicembre apre il nuovo negozio Tecnomat di Olbia. Il nuovo negozio, il 32esimo a livello nazionale e il terzo ad aprire in Sardegna, dopo quelli di Sassari e Assemini (CA).","rel":"","context":"In &quot;Distribuzione&quot;","block_context":{"text":"Distribuzione","link":"https:\/\/ten.giudansky.net\/new\/distribuzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/12\/tecnomat-a-Olbia-A-1.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/12\/tecnomat-a-Olbia-A-1.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/12\/tecnomat-a-Olbia-A-1.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/12\/tecnomat-a-Olbia-A-1.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":54531,"url":"https:\/\/ten.giudansky.net\/new\/distribuzione\/tecnomat-apre-a-ravenna\/","url_meta":{"origin":57587,"position":2},"title":"Tecnomat apre a Ravenna","author":"Giulia Arrigoni","date":"1 Luglio 2022","format":false,"excerpt":"E' stato inaugurato lo scorso 29 giugno il nuovo negozio Tecnomat a Ravenna. 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