﻿{"id":61981,"date":"2023-06-30T10:16:47","date_gmt":"2023-06-30T08:16:47","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=61981"},"modified":"2023-08-02T19:04:07","modified_gmt":"2023-08-02T17:04:07","slug":"brico-depot-la-prossimita-francese-in-1-000-mq","status":"publish","type":"post","link":"https:\/\/ten.giudansky.net\/new\/international-news\/brico-depot-la-prossimita-francese-in-1-000-mq\/","title":{"rendered":"Brico D\u00e9p\u00f4t, la prossimit\u00e0 francese in 1.000 mq."},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Si tratta di nuovo format, in linea con la strategia di modernizzazione dell&#8217;insegna Brico D\u00e9p\u00f4t, avviata negli ultimi 3 anni, che introduce il suo piccolo taglio come parte di un approccio di test&amp;learn.<\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img data-dominant-color=\"7a5f68\" data-has-transparency=\"false\" style=\"--dominant-color: #7a5f68;\" decoding=\"async\" data-attachment-id=\"61999\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/international-news\/brico-depot-la-prossimita-francese-in-1-000-mq\/attachment\/visuel13\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/06\/Visuel13.webp\" data-orig-size=\"450,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Da sinistra: Ludovic Koltalo, directeur du magasin Brico D\u00e9p\u00f4t \u00e0 Cahors e de Laurent Vittoz, directeur de l\u2019enseigne Brico D\u00e9p\u00f4t en France,&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/06\/Visuel13.webp\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/06\/Visuel13.webp\" loading=\"lazy\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/06\/Visuel13.jpg\" alt=\"\" class=\"wp-image-61999 not-transparent\" width=\"366\" height=\"487\" \/><figcaption class=\"wp-element-caption\">Da sinistra: Ludovic Koltalo, direttore del negozio Brico D\u00e9p\u00f4t \u00e0 Cahors e de Laurent Vittoz, direttore dell&#8217;insegna Brico D\u00e9p\u00f4t in <a title=\"Notizie sul mercato francese DIY and Garden\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/francia\/\">Francia<\/a>.<\/figcaption><\/figure>\n\n\n\n<p>Anzi, <strong>meno di 1.000 mq per la superficie di vendita interna<\/strong> (circa 900), taglio che consente all&#8217;insegna di evitare iter burocratici pi\u00f9 lunghi e complessi, ma <strong>con il 99% dell&#8217;assortimento di un <\/strong><a href=\"https:\/\/www.bricodepot.fr\/\" title=\"\">Brico D\u00e9p\u00f4t<\/a> &#8220;classico&#8221;, mentre il restante 1% \u00e8 disponibile su ordinazione entro 8-10 giorni.<\/p>\n\n\n\n<p>Il punto vendita si trova <strong>sulla Route des Papes a Cahors<\/strong>  &#8211; comune nella regione dell&#8217;Occitania a poco pi\u00f9 di 100 km da Tolosa) e il team di merchandising ha lavorato molto per consentire ai clienti di <strong>trovare l&#8217;intera gamma in un formato pi\u00f9 piccolo.<\/strong><\/p>\n\n\n\n<p><strong>Lo staff \u00e8 composto da 25 persone, oltre al direttore<\/strong>, ed \u00e8 stato assunto localmente e ha ricevuto diversi mesi di formazione, oltre a un supporto dedicato per il progetto.<\/p>\n\n\n\n<p>Il nuovo deposito offre <strong>un percorso ottimizzato per i clienti<\/strong> e una serie di innovazioni che facilitano anche il percorso dei dipendenti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nel dettaglio, il percorso cliente si articola in 3 fasi distinte e chiare:<\/h3>\n\n\n\n<p><strong>Zona 1 \/ il punto vendita<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>qui i clienti possono trovare i piccoli prodotti self-service (elettricit\u00e0, idraulica, <a title=\"Notizie su ferramenta\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/ferramenta\/\">ferramenta<\/a>, <a title=\"Notizie sul mercato DIY dell&#39;illuminazione\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/illuminazione\/\">illuminazione<\/a> e piccoli utensili); <\/li>\n\n\n\n<li>Un&#8217;area progetti con uno showroom e 2 banchi dedicati;<\/li>\n\n\n\n<li>Una sezione dedicata ai prodotti ambientati (bagni e cucine), con il 100% dei prodotti campionati;<\/li>\n\n\n\n<li>Una macchina tintometrica per verniciature personalizzate;<\/li>\n\n\n\n<li>I prodotti non self-service possono essere ordinati in completa autonomia tramite un chiosco o parlando con un consulente\/venditore;<\/li>\n\n\n\n<li>I clienti pagano alla cassa con lo scontrino d&#8217;ordine.<\/li>\n<\/ul>\n\n\n\n<p><strong>Zona 2 \/ zona esterna di ritiro dei prodotti:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I clienti ritirano i prodotti al banco: prodotti ingombranti come barattoli di vernice e utensili di grandi dimensioni, e prodotti per progetti di cucina, bagno e spogliatoio;<\/li>\n\n\n\n<li>Il personale prepara gli ordini e, se necessario, aiuta a caricare i prodotti.<\/li>\n<\/ul>\n\n\n\n<p><strong>Zona 3 \/ zona esterna &#8220;Edilizia&#8221;:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I clienti ritirano i prodotti costruiti e li caricano da soli in auto.<\/li>\n\n\n\n<li>La consulenza viene fornita solo nella zona 1 e <strong>solo i clienti che hanno pagato possono accedere alle zone 2 e 3 per ritirare i loro prodotti.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>In termini di servizio, inoltre, sono da segnalare, all&#8217;interno del punto vendita, <strong>la presenza di 4 terminali digitali <\/strong>per visualizzare l&#8217;assortimento di prodotti che non sono in self-service e ordinarli autonomamente.<\/p>\n\n\n\n<p>Per quanto riguarda l&#8217;assistenza al carico di prodotti pi\u00f9 pesanti e ingombranti, i clienti possono richiederla e, nella zona di ritiro (la 2), <strong>i dipendenti possono caricare la merce sulle auto dei clienti<\/strong>.<\/p>\n\n\n\n<p>Per ottimizzare il sistema di <a title=\"Marketing, comunicazione, pubblicit\u00e0, stampa internazionale del DIY e GARDEN\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/comunicazione\/\">comunicazione<\/a> \u00e8 stato implementato <strong>un centralino digitale<\/strong>, funzionante sia all&#8217;esterno per i clienti che all&#8217;interno per il personale, per garantire un flusso di informazioni pi\u00f9 fluido.<\/p>\n\n\n\n<p>Infine <strong>la presenza di etichette elettroniche in tutto il punto vendita<\/strong>; etichette che, durante la preparazione di un ordine, lampeggiano sul prodotto successivo per ottimizzare i tempi di preparazione dei dipendenti.<\/p>\n\n\n\n<p>Brico D\u00e9p\u00f4t  <strong>\u00e8 un&#8217;insegna del Gruppo Kingfisher<\/strong> e <a href=\"https:\/\/diyandgarden.com\/international-news\/brico-depot-la-nuova-offerta-per-professionisti\/\" title=\"\">conta 123 depositi per un totale di oltre 9.000 dipendenti<\/a>, con un fatturato 2022 di 2,3 miliardi di sterline (iva esclusa). Le vendite on line sono aumentate del 133% di vendite online in 3 anni e il tasso di penetrazione dell&#8217;e-commerce \u00e8 del 4% (2% 3 anni fa).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Orario:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>dal luned\u00ec al sabato dalle 7.00 alle 19.00<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter is-style-rectangular\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-dominant-color=\"8b6872\" data-has-transparency=\"false\" style=\"--dominant-color: #8b6872;\" decoding=\"async\" loading=\"lazy\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-61992 not-transparent\" data-id=\"61992\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/06\/Visuel7.jpg\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Brico D\u00e9p\u00f4t a Cahors<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-dominant-color=\"815351\" data-has-transparency=\"false\" style=\"--dominant-color: #815351;\" decoding=\"async\" loading=\"lazy\" alt=\"Brico D\u00e9p\u00f4t a Cahors\" class=\"wp-block-jetpack-slideshow_image wp-image-61986 not-transparent\" data-id=\"61986\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/06\/Visuel1.jpg\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Brico D\u00e9p\u00f4t a Cahors<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-dominant-color=\"8d776e\" data-has-transparency=\"false\" style=\"--dominant-color: #8d776e;\" decoding=\"async\" loading=\"lazy\" alt=\"Brico D\u00e9p\u00f4t a Cahors\" class=\"wp-block-jetpack-slideshow_image wp-image-61987 not-transparent\" data-id=\"61987\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/06\/Visuel2.jpg\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Brico D\u00e9p\u00f4t a Cahors<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-dominant-color=\"91686d\" data-has-transparency=\"false\" style=\"--dominant-color: #91686d;\" decoding=\"async\" loading=\"lazy\" alt=\"Brico D\u00e9p\u00f4t a Cahors\" class=\"wp-block-jetpack-slideshow_image wp-image-61988 not-transparent\" data-id=\"61988\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/06\/Visuel3.jpg\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Brico D\u00e9p\u00f4t a Cahors<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-dominant-color=\"877678\" data-has-transparency=\"false\" style=\"--dominant-color: #877678;\" decoding=\"async\" loading=\"lazy\" alt=\"Brico D\u00e9p\u00f4t a Cahors\" class=\"wp-block-jetpack-slideshow_image wp-image-61989 not-transparent\" data-id=\"61989\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/06\/Visuel4.jpg\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Brico D\u00e9p\u00f4t a Cahors<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-dominant-color=\"9c928e\" data-has-transparency=\"false\" style=\"--dominant-color: #9c928e;\" decoding=\"async\" loading=\"lazy\" alt=\"Brico D\u00e9p\u00f4t a Cahors\" class=\"wp-block-jetpack-slideshow_image wp-image-61990 not-transparent\" data-id=\"61990\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/06\/Visuel5.jpg\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Brico D\u00e9p\u00f4t a Cahors<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-dominant-color=\"71574b\" data-has-transparency=\"false\" style=\"--dominant-color: #71574b;\" decoding=\"async\" loading=\"lazy\" alt=\"Brico D\u00e9p\u00f4t a Cahors\" class=\"wp-block-jetpack-slideshow_image wp-image-61991 not-transparent\" data-id=\"61991\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/06\/Visuel6.jpg\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Brico D\u00e9p\u00f4t a Cahors<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-dominant-color=\"9b5250\" data-has-transparency=\"false\" style=\"--dominant-color: #9b5250;\" decoding=\"async\" loading=\"lazy\" alt=\"Brico D\u00e9p\u00f4t a Cahors\" class=\"wp-block-jetpack-slideshow_image wp-image-61994 not-transparent\" data-id=\"61994\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/06\/Visuel9.jpg\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Brico D\u00e9p\u00f4t a Cahors<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-dominant-color=\"7b5b5d\" data-has-transparency=\"false\" style=\"--dominant-color: #7b5b5d;\" decoding=\"async\" loading=\"lazy\" alt=\"Brico D\u00e9p\u00f4t a Cahors\" class=\"wp-block-jetpack-slideshow_image wp-image-61995 not-transparent\" data-id=\"61995\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/06\/Visuel10.jpg\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Brico D\u00e9p\u00f4t a Cahors<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-dominant-color=\"974f4f\" data-has-transparency=\"false\" style=\"--dominant-color: #974f4f;\" decoding=\"async\" loading=\"lazy\" alt=\"Brico D\u00e9p\u00f4t a Cahors\" class=\"wp-block-jetpack-slideshow_image wp-image-61996 not-transparent\" data-id=\"61996\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/06\/Visuel11.jpg\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Brico D\u00e9p\u00f4t a Cahors<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-dominant-color=\"857c76\" data-has-transparency=\"false\" style=\"--dominant-color: #857c76;\" decoding=\"async\" loading=\"lazy\" alt=\"Brico D\u00e9p\u00f4t a Cahors\" class=\"wp-block-jetpack-slideshow_image wp-image-61998 not-transparent\" data-id=\"61998\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/06\/Visuel12.jpg\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Brico D\u00e9p\u00f4t a Cahors<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-dominant-color=\"86716a\" data-has-transparency=\"false\" style=\"--dominant-color: #86716a;\" decoding=\"async\" loading=\"lazy\" alt=\"Brico D\u00e9p\u00f4t a Cahors\" class=\"wp-block-jetpack-slideshow_image wp-image-62000 not-transparent\" data-id=\"62000\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/06\/Visuel14.jpg\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Brico D\u00e9p\u00f4t a Cahors<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-dominant-color=\"7b575b\" data-has-transparency=\"false\" style=\"--dominant-color: #7b575b;\" decoding=\"async\" loading=\"lazy\" alt=\"Brico D\u00e9p\u00f4t a Cahors\" class=\"wp-block-jetpack-slideshow_image wp-image-62001 not-transparent\" data-id=\"62001\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/06\/Visuel15.jpg\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Brico D\u00e9p\u00f4t a Cahors<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-dominant-color=\"744c4e\" data-has-transparency=\"false\" style=\"--dominant-color: #744c4e;\" decoding=\"async\" loading=\"lazy\" alt=\"Brico D\u00e9p\u00f4t a Cahors\" class=\"wp-block-jetpack-slideshow_image wp-image-61993 not-transparent\" data-id=\"61993\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/06\/Visuel8.jpg\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Brico D\u00e9p\u00f4t a Cahors<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Si tratta di nuovo format, in linea con la strategia di modernizzazione dell&#8217;insegna Brico D\u00e9p\u00f4t, avviata negli ultimi 3 anni, che introduce il suo piccolo taglio come parte di un approccio di test&amp;learn.<\/p>\n","protected":false},"author":12,"featured_media":62003,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[632],"tags":[1708,33,37,391,598],"posizione":[],"class_list":["post-61981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international-news","tag-brico-depot","tag-bricolage-2","tag-diy","tag-francia","tag-prossimita"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/06\/bricodepot-cahors-A.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":69719,"url":"https:\/\/ten.giudansky.net\/new\/international-news\/brico-depot-il-secondo-negozio-a-piccolo-formato\/","url_meta":{"origin":61981,"position":0},"title":"Brico D\u00e9p\u00f4t, il secondo negozio a piccolo formato","author":"Giulia Arrigoni","date":"11 Gennaio 2024","format":false,"excerpt":"Brico D\u00e9p\u00f4t apre il nuovo punto vendita a Vierzon che offre un'esperienza ottimizzata per i clienti. Si tratta di un formato compact, il secondo, a poco meno di 40 chilometri da Bourges.","rel":"","context":"In &quot;Estero&quot;","block_context":{"text":"Estero","link":"https:\/\/ten.giudansky.net\/new\/international-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/01\/brico-depot-verzon-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/01\/brico-depot-verzon-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/01\/brico-depot-verzon-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/01\/brico-depot-verzon-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":48275,"url":"https:\/\/ten.giudansky.net\/new\/international-news\/brico-depot-uno-scan-per-i-pagamenti\/","url_meta":{"origin":61981,"position":1},"title":"Brico D\u00e9p\u00f4t, uno scan e una App per i pagamenti","author":"Giulia Arrigoni","date":"2 Novembre 2021","format":false,"excerpt":"Brico D\u00e9p\u00f4t accelera la sua digitalizzazione attraverso una partnership con la fintech francese Lyf e l'inserimento dello Scan di Lyf Go nei suoi 123 negozi.","rel":"","context":"In &quot;Estero&quot;","block_context":{"text":"Estero","link":"https:\/\/ten.giudansky.net\/new\/international-news\/"},"img":{"alt_text":"brico depot","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/10\/brico-depot-spain-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/10\/brico-depot-spain-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/10\/brico-depot-spain-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2020\/10\/brico-depot-spain-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":60793,"url":"https:\/\/ten.giudansky.net\/new\/international-news\/brico-depot-la-nuova-offerta-per-professionisti\/","url_meta":{"origin":61981,"position":2},"title":"Brico D\u00e9p\u00f4t, la nuova offerta per professionisti","author":"Giulia Arrigoni","date":"2 Maggio 2023","format":false,"excerpt":"Brico D\u00e9p\u00f4t per la prima volta propone un'offerta in linea con la sua strategia New Low Cost. 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