{"id":62871,"date":"2023-09-08T09:18:06","date_gmt":"2023-09-08T07:18:06","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=62871"},"modified":"2023-10-09T15:37:58","modified_gmt":"2023-10-09T13:37:58","slug":"kapriol-per-la-prima-volta-una-campagna-in-tv","status":"publish","type":"post","link":"https:\/\/ten.giudansky.net\/new\/comunicazione\/kapriol-per-la-prima-volta-una-campagna-in-tv\/","title":{"rendered":"Kapriol, per la prima volta una campagna in TV"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Dal 17 settembre all\u201911 novembre sar\u00e0 presente con una propria campagna sui canali Mediaset. \u201cKapriol. Sempre con te\u201d \u00e8 il claim della campagna spot.<\/h2>\n\n\n\n<p>La programmazione accompagner\u00e0 il <strong>TG5 della prima serata<\/strong>, le\u00a0 trasmissioni \u201cStriscia la notizia\u201d, \u201cLe Iene\u201d e \u201cZelig\u201d, oltre a <strong>due partite di Champions League<\/strong>.<\/p>\n\n\n\n<p><strong>Oltre 12 milioni di telespettatori <\/strong><a href=\"https:\/\/diyandgarden.com\/produzione\/kapriol-il-brand-distintivo-che-supera-i-65-milioni\/\" title=\"\">potranno cos\u00ec scoprire il mondo Kapriol<\/a> e, insieme ad esso, i suoi protagonisti, ovvero i professionisti che operano ogni giorno in cantiere: muratori, cartongessisti, piastrellisti, elettricisti, idraulici.<\/p>\n\n\n\n<p>\u201c\u00c8 una campagna di brand, istituzionale, che si propone innanzitutto di mettere in evidenza i valori che stanno alla base della nostra azienda. &#8211; spiega l\u2019<strong>Amministratore delegato, Franco Morganti<\/strong> &#8211; A cominciare dalla vicinanza a chi utilizza per il proprio lavoro i nostri prodotti e indossa i nostri capi di abbigliamento\u201d.<\/p>\n\n\n\n<p>Una vicinanza che nasce nel mondo del lavoro del lavoro ma va oltre: \u201c<a href=\"https:\/\/diyandgarden.com\/prodotti\/kapriol-firma-la-nuova-linea-donna\/\" title=\"\">I capi di abbigliamento Kapriol<\/a> sono pensati per essere utilizzati anche al di fuori del lavoro, nel tempo libero, per l\u2019outdoor. &#8211; racconta <strong>Alessandro Morganti, alla guida del reparto R&amp;D<\/strong>.<\/p>\n\n\n\n<p>Per questo <a href=\"https:\/\/www.kapriol.com\/it\" title=\"\">Kapriol \u00e8 \u201csempre con te\u201d<\/a>: \u201cAbbiamo voluto sottolineare questo aspetto che, insieme, il nostro modo di essere e il nostro impegno quotidiano. &#8211; evidenzia <strong>Alberto Morganti, Direttore generale<\/strong> &#8211; Un impegno che si traduce in un\u2019attivit\u00e0 di continua ricerca e sviluppo che muove il nostro Kapriol Lab, dove si fondono creativit\u00e0, competenze tecniche e conoscenza del mercato\u201d.<\/p>\n\n\n\n<p>Per raccontarlo \u00e8 stato scelto uno stile fresco e contemporaneo: \u201cI messaggi, anche quelli pi\u00f9 forti, devono poter oggi essere veicolati attraverso uno stile che sappia arrivare dritto al target. &#8211; racconta <strong>Lucia Morganti, Digital marketing &amp; communication specialist<\/strong> &#8211; Essendo il nostro debutto televisivo, ci siamo fatti accompagnare dal team di Mediaset. Ne \u00e8 risultata una campagna che siamo convinti possa essere coinvolgente e accattivante, attraverso uno storytelling a nostro avviso molto in linea con il nostro stile. Una campagna che mette sotto i riflettori i veri protagonisti del mondo del lavoro, valorizza il loro impegno quotidiano e ne svela anche il lato umano e personale\u201d.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:50.00000%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"62872\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/comunicazione\/kapriol-per-la-prima-volta-una-campagna-in-tv\/attachment\/1-56\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/09\/1.webp\" data-orig-size=\"1000,563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Screenshot&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Screenshot&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"La nuova campagna TV Kapriol\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;La nuova campagna TV Kapriol&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/09\/1-800x450.jpg\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/09\/1.webp\" loading=\"lazy\" data-attachment-id=\"62872\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/comunicazione\/kapriol-per-la-prima-volta-una-campagna-in-tv\/attachment\/1-56\/\" 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600w,https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/09\/3.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/09\/3.jpg?strip=info&#038;w=1000&#038;ssl=1 1000w\" alt=\"La nuova campagna TV Kapriol\" data-height=\"563\" data-id=\"62874\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=62874\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/09\/3.jpg\" data-width=\"1000\" src=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/09\/3.jpg?ssl=1\" data-amp-layout=\"responsive\" \/><\/figure><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"62875\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/comunicazione\/kapriol-per-la-prima-volta-una-campagna-in-tv\/attachment\/4-40\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/09\/4.webp\" data-orig-size=\"1000,563\" data-comments-opened=\"1\" 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class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"62877\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/comunicazione\/kapriol-per-la-prima-volta-una-campagna-in-tv\/attachment\/kapriol_avengers_40x40_rgb_claim\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/09\/KAPRIOL_AVENGERS_40X40_RGB_CLAIM.webp\" data-orig-size=\"540,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"La nuova campagna TV Kapriol\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;La nuova campagna TV Kapriol&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/09\/KAPRIOL_AVENGERS_40X40_RGB_CLAIM.webp\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/09\/KAPRIOL_AVENGERS_40X40_RGB_CLAIM.webp\" loading=\"lazy\" data-attachment-id=\"62877\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/comunicazione\/kapriol-per-la-prima-volta-una-campagna-in-tv\/attachment\/kapriol_avengers_40x40_rgb_claim\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/09\/KAPRIOL_AVENGERS_40X40_RGB_CLAIM.webp\" data-orig-size=\"540,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"La nuova campagna TV Kapriol\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;La nuova campagna TV Kapriol&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/09\/KAPRIOL_AVENGERS_40X40_RGB_CLAIM.webp\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/09\/KAPRIOL_AVENGERS_40X40_RGB_CLAIM.webp\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 6 di 6 a schermo intero\"srcset=\"https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/09\/KAPRIOL_AVENGERS_40X40_RGB_CLAIM.jpg?strip=info&#038;w=540&#038;ssl=1 540w\" alt=\"La nuova campagna TV Kapriol\" data-height=\"600\" data-id=\"62877\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=62877\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/09\/KAPRIOL_AVENGERS_40X40_RGB_CLAIM.jpg\" data-width=\"540\" src=\"https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/09\/KAPRIOL_AVENGERS_40X40_RGB_CLAIM.jpg?ssl=1\" data-amp-layout=\"responsive\" \/><\/figure><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dal 17 settembre all\u201911 novembre sar\u00e0 presente con una propria campagna sui canali Mediaset. \u201cKapriol. Sempre con te\u201d \u00e8 il claim della campagna spot.<\/p>\n","protected":false},"author":4,"featured_media":62878,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[5699,5698,489,103],"posizione":[],"class_list":["post-62871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicazione","tag-abbigliamento","tag-kapriol","tag-pubblicita","tag-tv"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/09\/KAPRIOL-tv-A.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":74885,"url":"https:\/\/ten.giudansky.net\/new\/comunicazione\/dopo-la-pausa-estiva-beta-riparte-con-la-comunicazione\/","url_meta":{"origin":62871,"position":0},"title":"Dopo la pausa estiva Beta riparte con la comunicazione","author":"Redazione","date":"4 Settembre 2024","format":false,"excerpt":"Dal 25 agosto al 7 settembre gli investimenti dell'azienda hanno selezionato i canali tv Mediaset e La7, la Metro a Milano e nei principali aeroporti nazionali.\u00a0","rel":"","context":"In &quot;Comunicazione&quot;","block_context":{"text":"Comunicazione","link":"https:\/\/ten.giudansky.net\/new\/comunicazione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/09\/Beta-in-tv-A-jpg.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/09\/Beta-in-tv-A-jpg.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/09\/Beta-in-tv-A-jpg.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/09\/Beta-in-tv-A-jpg.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":47506,"url":"https:\/\/ten.giudansky.net\/new\/distribuzione\/kapriol-point-di-molteno-completamente-rinnovato\/","url_meta":{"origin":62871,"position":1},"title":"Kapriol Point di Molteno, completamente rinnovato","author":"Giulia Arrigoni","date":"21 Settembre 2021","format":false,"excerpt":"Uno spazio espositivo che esiste da 13 anni e che lo scorso 18 settembre si \u00e8 presentato alla clientela completamente rinnovato. E\u2019 Kapriol Point di Molteno.","rel":"","context":"In &quot;Distribuzione&quot;","block_context":{"text":"Distribuzione","link":"https:\/\/ten.giudansky.net\/new\/distribuzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/09\/KAPRIOL-POINT-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/09\/KAPRIOL-POINT-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/09\/KAPRIOL-POINT-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2021\/09\/KAPRIOL-POINT-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":80696,"url":"https:\/\/ten.giudansky.net\/new\/comunicazione\/jysk-italia-in-tv-con-la-prima-campagna-2025\/","url_meta":{"origin":62871,"position":2},"title":"Jysk Italia in Tv, con la prima campagna 2025","author":"Redazione","date":"13 Gennaio 2025","format":false,"excerpt":"JYSK Italia lancia una campagna pubblicitaria televisiva nazionale, on air dal 5 al 25 gennaio 2025. On air sulle principali reti del gruppo Mediaset.","rel":"","context":"In &quot;Comunicazione&quot;","block_context":{"text":"Comunicazione","link":"https:\/\/ten.giudansky.net\/new\/comunicazione\/"},"img":{"alt_text":"","src":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2025\/01\/Jysk-tv-A.avif","width":350,"height":200,"srcset":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2025\/01\/Jysk-tv-A.avif 1x, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2025\/01\/Jysk-tv-A.avif 1.5x, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2025\/01\/Jysk-tv-A.avif 2x"},"classes":[]},{"id":64222,"url":"https:\/\/ten.giudansky.net\/new\/comunicazione\/aosom-va-in-tv\/","url_meta":{"origin":62871,"position":3},"title":"AOSOM va in TV","author":"Redazione","date":"9 Ottobre 2023","format":false,"excerpt":"Il marketplace si presenta sulle reti Mediaset con uno spot dedicato all'offerta di arredo casa, ufficio, giardidaggio, outdoor e non solo.","rel":"","context":"In &quot;Comunicazione&quot;","block_context":{"text":"Comunicazione","link":"https:\/\/ten.giudansky.net\/new\/comunicazione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/10\/aosom-tv-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/10\/aosom-tv-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/10\/aosom-tv-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/10\/aosom-tv-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":76888,"url":"https:\/\/ten.giudansky.net\/new\/comunicazione\/aosom-al-via-la-nuova-campagna-pubblicitaria\/","url_meta":{"origin":62871,"position":4},"title":"AOSOM, al via la nuova campagna pubblicitaria","author":"Redazione","date":"25 Ottobre 2024","format":false,"excerpt":"AOSOM festeggia i suoi 10 anni in Italia con una nuova pianificazione pubblicitaria. 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