{"id":66202,"date":"2023-11-07T15:51:22","date_gmt":"2023-11-07T14:51:22","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=66202"},"modified":"2023-12-14T19:56:36","modified_gmt":"2023-12-14T18:56:36","slug":"fitt-apre-un-nuovo-stabilimento-negli-usa","status":"publish","type":"post","link":"https:\/\/ten.giudansky.net\/new\/produzione\/fitt-apre-un-nuovo-stabilimento-negli-usa\/","title":{"rendered":"FITT apre un nuovo stabilimento negli USA"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Il sogno americano di FITT, iniziato nel 2017, si trasforma in un vero e proprio piano industriale che porter\u00e0 alla realizzazione di uno stabilimento produttivo ad Anderson, nell\u2019Indiana.\u00a0<\/h2>\n\n\n\n<p><strong>La costante crescita a doppia cifra del fatturato <\/strong>non poteva pi\u00f9 essere sostenuta dalla <a title=\"Notizie, interviste, personaggi, acquisizioni del DIY e fai da te  e giardinaggio\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/produzione\/\">produzione<\/a> in Italia e lo stabilimento in loco permetter\u00e0 infatti di <strong>ridurre l\u2019impatto ambientale dovuto al trasporto<\/strong> delle merci e di garantire un miglior servizio ai clienti.<\/p>\n\n\n\n<p>E sotto l&#8217;egida dei due valori fondanti dell&#8217;impresa, <strong>innovazione e sostenibilit\u00e0<\/strong>, <a href=\"https:\/\/www.fittgardeningideas.com\/\" title=\"\">FITT<\/a> ha scelto di <strong>rigenerare un cosiddetto \u201cbrownfield\u201d di 120.000mq<\/strong>, <strong>un sito industriale dismesso<\/strong>, ex General Motors, valorizzandone le caratteristiche e la collocazione geografica attraverso importanti interventi di riqualificazione e senza ulteriore consumo di suolo.\u00a0<\/p>\n\n\n\n<p>\u00a0&#8220;Lo \u201csbarco\u201d in Usa per FITT \u00e8 frutto di una visione strategica di lungo periodo. \u2013 <strong>dichiara Alessandro Mezzalira, CEO di FITT Group <\/strong>\u2013 Siamo partiti nel 2017 a studiare il mercato e le sue dinamiche, le esigenze degli utilizzatori finali, i competitor e le potenzialit\u00e0, costruendo questo progetto su basi solide. Ci siamo presto resi conto che il mercato americano ha delle dimensioni e delle caratteristiche molto peculiari, che richiedono un presidio di territorio che l\u2019attuale trading company non pu\u00f2 avere. Un centro produttivo oltre oceano ci permetterebbe di garantire il servizio al cliente che FITT sa offrire ai partner europei da oltre cinquant\u2019anni&#8221;.\u00a0<\/p>\n\n\n\n<p>Il 18 ottobre scorso, <strong>alla presenza del Sindaco di Anderson e di alcuni rappresentanti dell\u2019Amministrazione locale e dello Stato dell\u2019Indiana<\/strong>, si \u00e8 tenuta la cerimonia di Ground Breaking che ha dato il via ai lavori di costruzione dell\u2019impianto. <strong>La fine del cantiere \u00e8 prevista per settembre 2024<\/strong> e l\u2019inizio della produzione a partire da ottobre 2024. <strong>L\u2019investimento \u00e8 di circa 30 milioni di USD<\/strong> e, a regime, vedr\u00e0 <strong>6 linee produttive e circa 100 addetti<\/strong> entro il 2028.\u00a0<\/p>\n\n\n\n<p><strong>L\u2019ingresso di FITT in USA risale al 2020<\/strong> e il successo commerciale delle sue proposte per il mondo garden \u00e8 dovuto al fatto che il mercato americano si \u00e8 dimostrato sempre pi\u00f9 ricettivo nei confronti di soluzioni innovative per l\u2019irrigazione domestica che, a parit\u00e0 di performance, sappiano coniugare concrete istanze di sostenibilit\u00e0.<\/p>\n\n\n\n<p>UN esempio concreto \u00e8 <strong>FITT Force<\/strong> che, nella versione appositamente studiata per il mercato statunitense (con raccordi in alluminio ad alte prestazioni), \u00e8 presto divenuto il prodotto di punta presso i distributori oltreoceano, trainando la conquista delle quote di mercato.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/diyandgarden.com\/prodotti\/fitt-force-il-primo-tubo-da-giardino-carbon-neutral\/\" title=\"\">FITT Force<\/a> \u00e8 infatti distribuito nelle principali catene di DYI del Paese, come <strong>The Home Depot<\/strong>, <strong>Walmart<\/strong>, <strong>Ace<\/strong>, <strong>Do It Best<\/strong>, <strong>Target<\/strong>, e anche nel canale digitale <strong>Amazon US <\/strong>del Gruppo.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery 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immagine 4 di 4 a schermo intero\"srcset=\"https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/11\/FITT_Rendering.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/11\/FITT_Rendering.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/11\/FITT_Rendering.jpg?strip=info&#038;w=1000&#038;ssl=1 1000w\" alt=\"FITT apre uno stabilimento in USA\" data-height=\"563\" data-id=\"66207\" data-link=\"https:\/\/diyandgarden.com\/?attachment_id=66207\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/11\/FITT_Rendering.jpg\" data-width=\"1000\" src=\"https:\/\/i1.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/11\/FITT_Rendering.jpg?ssl=1\" data-amp-layout=\"responsive\" \/><\/figure><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il sogno americano di FITT, iniziato nel 2017, si trasforma in un vero e proprio piano industriale che porter\u00e0 alla realizzazione di uno stabilimento produttivo ad Anderson, nell\u2019Indiana.\u00a0<\/p>\n","protected":false},"author":12,"featured_media":66208,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[603,54,46,48,491],"posizione":[],"class_list":["post-66202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produzione","tag-fitt","tag-garden","tag-giardinaggio-2","tag-irrigazione-2","tag-usa"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/11\/FITT-in-USA-A.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":71187,"url":"https:\/\/ten.giudansky.net\/new\/produzione\/la-francese-ate-entra-nel-gruppo-fitt\/","url_meta":{"origin":66202,"position":0},"title":"La francese ATE entra nel Gruppo FITT","author":"Redazione","date":"20 Febbraio 2024","format":false,"excerpt":"FITT acquisisce ATE, azienda francese nel settore delle condutture edili e delle infrastrutture, ed entra a far parte della Divisione Building del Gruppo.","rel":"","context":"In &quot;Produzione&quot;","block_context":{"text":"Produzione","link":"https:\/\/ten.giudansky.net\/new\/produzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/02\/ate-fitt-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/02\/ate-fitt-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/02\/ate-fitt-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/02\/ate-fitt-A.webp?resize=700%2C400&ssl=1 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