{"id":74885,"date":"2024-09-04T11:28:53","date_gmt":"2024-09-04T09:28:53","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=74885"},"modified":"2024-10-17T17:58:11","modified_gmt":"2024-10-17T15:58:11","slug":"dopo-la-pausa-estiva-beta-riparte-con-la-comunicazione","status":"publish","type":"post","link":"https:\/\/ten.giudansky.net\/new\/comunicazione\/dopo-la-pausa-estiva-beta-riparte-con-la-comunicazione\/","title":{"rendered":"Dopo la pausa estiva Beta riparte con la comunicazione"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Dal 25 agosto al 7 settembre gli investimenti sui canali Mediaset e su La7, in Metro Milano e nei principali aeroporti nazionali.<\/h2>\n\n\n\n<p><a href=\"https:\/\/diyandgarden.com\/comunicazione\/beta-on-air-in-tv-e-su-web\/\" title=\"\">L&#8217;azienda torna in tv<\/a>, <strong>su Canale 5, Italia 1, Rete 4 e La7 <\/strong>, con la nuova fase della<strong> <\/strong>campagna di <a title=\"Marketing, comunicazione, pubblicit\u00e0, stampa internazionale del DIY e GARDEN\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/comunicazione\/\">comunicazione<\/a> <strong>dedicata all\u2019arredo officina modulare<\/strong>, ad integrazione della campagna Sky durante tutti i weekend di gara di F1, MotoGP e Superbike.<\/p>\n\n\n\n<p>Protagonista della campagna di comunicazione \u00e8 la <strong>linea top di gamma RSC55<\/strong>, declinata in due <strong>spot da 15 e 30 secondi<\/strong>, sviluppati <a href=\"https:\/\/www.pixelinside.it\/it\/portfolio\/beta-utensili\" title=\"\">dall\u2019agenzia di comunicazione Pixel Inside<\/a>, che saranno protagonisti di una campagna premium fino al 7 settembre sulle reti Mediaset e su La7 che svilupper\u00e0 una copertura sul 53% del target uomini, pari a <strong>oltre 11,6 Milioni di contatti netti.<\/strong><\/p>\n\n\n\n<p>Nella prima settimana, in concomitanza con il weekend del Gran Premio di Formula1 di Monza \u2013 lo spot, caratterizzato dall\u2019adozione della tecnica del piano sequenza e dalla scelta di uno spazio ad \u201cuovo\u201d completamente bianco, <strong>\u00e8 stato protagonista degli schermi di UpTV<\/strong> di Class Editori.<\/p>\n\n\n\n<p>E&#8217; stato trasmesso nella versione da 15 secondi, nei 230 schermi delle 32 stazioni della <strong>metropolitana di <a title=\"Notizie sul mercato DIY a Milano\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/milano\/\">Milano<\/a><\/strong> e nei 290 schermi dei <strong>13 principali aeroporti italiani <\/strong>sviluppando una copertura di 4 milioni di contatti.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:100.00000%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"72776\" 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TV&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/05\/Spot-tv_screen_pixelinside_4-800x357.webp\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/05\/Spot-tv_screen_pixelinside_4-jpg.webp\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 1 di 5 a schermo intero\"srcset=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/05\/Spot-tv_screen_pixelinside_4-jpg.webp?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/05\/Spot-tv_screen_pixelinside_4-jpg.webp?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/05\/Spot-tv_screen_pixelinside_4-jpg.webp?strip=info&#038;w=1000&#038;ssl=1 1000w\" alt=\"Beta in TV\" data-height=\"446\" data-id=\"72776\" data-link=\"https:\/\/diyandgarden.com\/comunicazione\/beta-on-air-in-tv-e-su-web\/attachment\/spot-tv_screen_pixelinside_4\/\" 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data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Beta in TV\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Beta in TV&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/05\/Spot-tv_screen_pixelinside_1-800x359.webp\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/05\/Spot-tv_screen_pixelinside_1-jpg.webp\" role=\"button\" tabindex=\"0\" aria-label=\"Apri immagine 5 di 5 a schermo intero\"srcset=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/05\/Spot-tv_screen_pixelinside_1-jpg.webp?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/05\/Spot-tv_screen_pixelinside_1-jpg.webp?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/05\/Spot-tv_screen_pixelinside_1-jpg.webp?strip=info&#038;w=1000&#038;ssl=1 1000w\" alt=\"Beta in TV\" data-height=\"449\" data-id=\"72773\" data-link=\"https:\/\/diyandgarden.com\/comunicazione\/beta-on-air-in-tv-e-su-web\/attachment\/spot-tv_screen_pixelinside_1\/\" data-url=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2024\/05\/Spot-tv_screen_pixelinside_1-jpg.webp\" data-width=\"1000\" src=\"https:\/\/i2.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/05\/Spot-tv_screen_pixelinside_1-jpg.webp?ssl=1\" data-amp-layout=\"responsive\" role=\"button\" aria-label=\"Apri immagine 5 di 5 a schermo intero\" \/><\/figure><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dal 25 agosto al 7 settembre gli investimenti dell&#8217;azienda hanno selezionato i canali tv Mediaset e La7, la Metro a Milano e nei principali aeroporti nazionali.\u00a0<\/p>\n","protected":false},"author":12,"featured_media":74887,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[6483,5845,6482,489,1965],"posizione":[],"class_list":["post-74885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicazione","tag-aeroporti","tag-beta-2","tag-metropolitana","tag-pubblicita","tag-televisione"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/09\/Beta-in-tv-A-jpg.webp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":71221,"url":"https:\/\/ten.giudansky.net\/new\/comunicazione\/tecnomat-torna-in-televisione\/","url_meta":{"origin":74885,"position":0},"title":"Tecnomat torna in televisione","author":"Giulia Arrigoni","date":"22 Febbraio 2024","format":false,"excerpt":"Per il terzo anno di nuovo, sul piccolo schermo, i tre spot di Tecnomat, in onda sulle principali tv nazionali. Da domenica 17 marzo a sabato 30 marzo.","rel":"","context":"In &quot;Comunicazione&quot;","block_context":{"text":"Comunicazione","link":"https:\/\/ten.giudansky.net\/new\/comunicazione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/02\/Tecnomat-TV-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/02\/Tecnomat-TV-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/02\/Tecnomat-TV-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/02\/Tecnomat-TV-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":62871,"url":"https:\/\/ten.giudansky.net\/new\/comunicazione\/kapriol-per-la-prima-volta-una-campagna-in-tv\/","url_meta":{"origin":74885,"position":1},"title":"Kapriol, per la prima volta una campagna in TV","author":"Giulia Arrigoni","date":"8 Settembre 2023","format":false,"excerpt":"Dal 17 settembre all\u201911 novembre sar\u00e0 presente con una propria campagna sui canali Mediaset. \u201cKapriol. Sempre con te\u201d \u00e8 il claim della campagna spot.","rel":"","context":"In &quot;Comunicazione&quot;","block_context":{"text":"Comunicazione","link":"https:\/\/ten.giudansky.net\/new\/comunicazione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/09\/KAPRIOL-tv-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/09\/KAPRIOL-tv-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/09\/KAPRIOL-tv-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/09\/KAPRIOL-tv-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":50314,"url":"https:\/\/ten.giudansky.net\/new\/comunicazione\/nuova-campagna-tv-per-leifheit-italia\/","url_meta":{"origin":74885,"position":2},"title":"Nuova campagna TV per Leifheit Italia","author":"Redazione","date":"14 Febbraio 2022","format":false,"excerpt":"Per il secondo anno consecutivo in televisione in Italia con un nuovo spot ironico e divertente (sulle principali emittenti televisive nazionali). Continua, nel 2022, il piano di rinnovamento del brand tedesco.","rel":"","context":"In &quot;Comunicazione&quot;","block_context":{"text":"Comunicazione","link":"https:\/\/ten.giudansky.net\/new\/comunicazione\/"},"img":{"alt_text":"Leifheit Italia, campagna televisiva","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/02\/Clean-Twist_A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/02\/Clean-Twist_A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/02\/Clean-Twist_A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2022\/02\/Clean-Twist_A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":76888,"url":"https:\/\/ten.giudansky.net\/new\/comunicazione\/aosom-al-via-la-nuova-campagna-pubblicitaria\/","url_meta":{"origin":74885,"position":3},"title":"AOSOM, al via la nuova campagna pubblicitaria","author":"Redazione","date":"25 Ottobre 2024","format":false,"excerpt":"AOSOM festeggia i suoi 10 anni in Italia con una nuova pianificazione pubblicitaria. A cominciare dalla TV, dove il 27 ottobre sar\u00e0 trasmesso il primo spot sui canali Mediaset, sulle reti TV tradizionali e connected TV.","rel":"","context":"In &quot;Comunicazione&quot;","block_context":{"text":"Comunicazione","link":"https:\/\/ten.giudansky.net\/new\/comunicazione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/10\/Aosom-spot-TV-2024-A-jpg.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/10\/Aosom-spot-TV-2024-A-jpg.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/10\/Aosom-spot-TV-2024-A-jpg.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2024\/10\/Aosom-spot-TV-2024-A-jpg.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":64222,"url":"https:\/\/ten.giudansky.net\/new\/comunicazione\/aosom-va-in-tv\/","url_meta":{"origin":74885,"position":4},"title":"AOSOM va in TV","author":"Redazione","date":"9 Ottobre 2023","format":false,"excerpt":"Il marketplace si presenta sulle reti Mediaset con uno spot dedicato all'offerta di arredo casa, ufficio, giardidaggio, outdoor e non solo.","rel":"","context":"In &quot;Comunicazione&quot;","block_context":{"text":"Comunicazione","link":"https:\/\/ten.giudansky.net\/new\/comunicazione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/10\/aosom-tv-A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/10\/aosom-tv-A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/10\/aosom-tv-A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2023\/10\/aosom-tv-A.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":21037,"url":"https:\/\/ten.giudansky.net\/new\/comunicazione\/yoyo-di-fitt-va-in-tv\/","url_meta":{"origin":74885,"position":5},"title":"YOYO di Fitt va in TV","author":"Redazione","date":"6 Aprile 2017","format":false,"excerpt":"Fitt ha lanciato lo spot per la presentazione di YoYo. Girato a Tenerife con la casa di produzione Filmgood, lo spot verr\u00e0 programmato con flight di due differenti secondaggi, una versione da 15 ed una da 30\u201d secondi.","rel":"","context":"In &quot;Comunicazione&quot;","block_context":{"text":"Comunicazione","link":"https:\/\/ten.giudansky.net\/new\/comunicazione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2017\/04\/ADV-campagna-YOYO1.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2017\/04\/ADV-campagna-YOYO1.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2017\/04\/ADV-campagna-YOYO1.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/ten.giudansky.net\/new\/wp-content\/uploads\/2017\/04\/ADV-campagna-YOYO1.webp?resize=700%2C400&ssl=1 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts\/74885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/comments?post=74885"}],"version-history":[{"count":2,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts\/74885\/revisions"}],"predecessor-version":[{"id":74889,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posts\/74885\/revisions\/74889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/media\/74887"}],"wp:attachment":[{"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/media?parent=74885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/categories?post=74885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/tags?post=74885"},{"taxonomy":"posizione","embeddable":true,"href":"https:\/\/ten.giudansky.net\/new\/wp-json\/wp\/v2\/posizione?post=74885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}