{"id":80696,"date":"2025-01-13T09:37:24","date_gmt":"2025-01-13T08:37:24","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=80696"},"modified":"2025-01-13T09:38:12","modified_gmt":"2025-01-13T08:38:12","slug":"jysk-italia-in-tv-con-la-prima-campagna-2025","status":"publish","type":"post","link":"https:\/\/ten.giudansky.net\/new\/comunicazione\/jysk-italia-in-tv-con-la-prima-campagna-2025\/","title":{"rendered":"Jysk Italia in Tv, con la prima campagna 2025"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">JYSK Italia lancia una campagna pubblicitaria televisiva nazionale, on air dal 5 al 25 gennaio 2025.<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" controls src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2025\/01\/JYSK_campagna-adv-2025.mp4\"><\/video><\/figure>\n\n\n\n<p>La catena danese, <strong>ha affidato la creativit\u00e0 del <a title=\"Sezione video mercato Bricolage e Garden\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/video\/\">video<\/a> a m2film<\/strong>. L\u2019agenzia \u00e8 un punto di riferimento in Danimarca per spot televisivi e contenuti brandizzati &#8211; film, animazioni e motion graphics &#8211; per tutte le piattaforme, riconosciuta per lo storytelling efficace, che genera risultati.<\/p>\n\n\n\n<p><a href=\"https:\/\/diyandgarden.com\/?s=JYSK\" title=\"\">JYSK<\/a>, il cui payoff \u00e8 Scandinavian Sleeping&amp;Living, <strong>nello spot trasmette la tipica atmosfera calda e accogliente ispirata al concetto di hygge <\/strong>che ha come fine non tanto la ricerca di una felicit\u00e0 momentanea, bens\u00ec di una felicit\u00e0 quotidiana e condivisa. Il messaggio punta sull\u2019ampia offerta di proposte di arredi, complementi e accessori per la <a title=\"Notizie sul settore casa del DIY and Garden\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/casa\/\">casa<\/a> e la tavola e sulla <a title=\"Dalla ferramenta alla grande catena del DIY e giardinaggio\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/distribuzione\/\">distribuzione<\/a> su tutto il territorio nazionale oltre che online.<\/p>\n\n\n\n<p>\u00c8 stata pianificata con il partner globale Dentsu\/Carat <strong>sulle principali reti del gruppo Mediaset<\/strong>, tra cui Canale 5, Italia 1, Rete 4, La 5, Mediaset Extra, Top Crime, 20, Iris, Cine 34, Focus, Italia 2, Tgcom 24 e Virgin Radio TV.<\/p>\n\n\n\n<p>Come ha dichiarato <strong>Jacopo Carini, responsabile marketing JYSK Italia<\/strong>, la campagna \u201c\u00e8 un passo importante per presentare i punti di forza del marchio e portare il messaggio nelle case di milioni di italiani. Inoltre guardare il nostro spot <a href=\"https:\/\/jysk.it\/\" title=\"\">\u00e8 un ottimo modo per scoprire come si pronuncia JYSK!<\/a>\u201d, (si pronuncia iusk, ndr).<\/p>\n\n\n\n<p>La filiale italiana della catena danese, che conta 96 <a title=\"Notizie sui negozi Brico e Garden\" class=\"aalmanual\" target=\"_blank\"   href=\"https:\/\/diyandgarden.com\/tag\/negozi\/\">negozi<\/a> e oltre 700 dipendenti in 20 regioni, ha gi\u00e0 in previsione <strong>un rilancio con una seconda campagna pianificata per aprile 2025, quando aprir\u00e0 il 100\u00b0 store ad Olbia<\/strong>, 5\u00b0 store in Sardegna.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Italia | Anno finanziario 2023\/24 (FY24 (01.09.23 \u2013 31.08.24) in numeri:<\/h3>\n\n\n\n<p>\u2022 Fatturato: 122,4 milioni di euro<\/p>\n\n\n\n<p>\u2022 Crescita del fatturato: +17,9%<\/p>\n\n\n\n<p>\u2022 Nuovi negozi: 8<\/p>\n\n\n\n<p>\u2022 Interventi sui negozi, oltre ai nuovi negozi (trasferimenti in nuove location, ampliamenti di negozi esistenti e restyling al pi\u00f9 recente store concept 3.0): 17<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Global | Anno finanziario 2023\/24 in numeri:<\/h3>\n\n\n\n<p>\u2022 Fatturato: 5,6 miliardi di euro<\/p>\n\n\n\n<p>\u2022 Crescita del fatturato: +7,6%<\/p>\n\n\n\n<p>\u2022 11,9 milioni di nuovi clienti<\/p>\n\n\n\n<p>\u2022 Apertura di 137 nuovi negozi JYSK in tutta Europa<\/p>\n\n\n\n<p>\u2022 Annuncio dell\u2019apertura in Marocco nella primavera del 2025<\/p>\n\n\n\n<p>\u2022 489 interventi sui negozi, oltre ai nuovi negozi (rilocazioni, ampliamenti di negozi esistenti e aggiornamenti al pi\u00f9 recente store concept 3.0.)<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped is-style-rectangular wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"563\" data-attachment-id=\"80703\" data-permalink=\"https:\/\/ten.giudansky.net\/new\/comunicazione\/jysk-italia-in-tv-con-la-prima-campagna-2025\/attachment\/scandinavian-sleeping-and-living\/\" data-orig-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2025\/01\/Scandinavian-Sleeping-and-Living.avif\" data-orig-size=\"1000,563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Jysk, la campagna televisiva\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Jysk, la campagna televisiva&lt;\/p&gt;\n\" 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data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Jysk, la campagna televisiva\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Jysk, la campagna televisiva&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2025\/01\/SediaBISTRUP_3-800x449.avif\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2025\/01\/SediaBISTRUP_3.avif\" loading=\"lazy\" data-id=\"80706\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2025\/01\/SediaBISTRUP_3.avif\" alt=\"Jysk, la campagna televisiva\" class=\"wp-image-80706\" 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data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Jysk, la campagna televisiva\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Jysk, la campagna televisiva&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2025\/01\/SediaBISTRUP-800x450.avif\" data-large-file=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2025\/01\/SediaBISTRUP.avif\" loading=\"lazy\" data-id=\"80702\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2025\/01\/SediaBISTRUP.avif\" alt=\"Jysk, la campagna televisiva\" class=\"wp-image-80702\" srcset=\"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2025\/01\/SediaBISTRUP.avif 1000w, https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2025\/01\/SediaBISTRUP-800x450.avif 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>JYSK Italia lancia una campagna pubblicitaria televisiva nazionale, on air dal 5 al 25 gennaio 2025. On air sulle principali reti del gruppo Mediaset.<\/p>\n","protected":false},"author":12,"featured_media":80699,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[5606,576,6703,489],"posizione":[],"class_list":["post-80696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicazione","tag-arredamento","tag-italia","tag-jysk-italia","tag-pubblicita"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ten.giudansky.net\/new\/wp-content\/uploads\/2025\/01\/Jysk-tv-A.avif","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":48433,"url":"https:\/\/ten.giudansky.net\/new\/distribuzione\/jysk-italia-nuovo-format-e-30-aperture-lanno\/","url_meta":{"origin":80696,"position":0},"title":"Jysk Italia, nuovo format e 30 aperture l&#8217;anno","author":"Giulia Arrigoni","date":"14 Novembre 2021","format":false,"excerpt":"Nuovo rebuilding per il negozio di San Giuliano Milanese, 800 mq, ristrutturato nel formato SC3Compact. 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